A quick collection of NFC based examples and general inspirations I comprised for Crayon London. Download to view embedded video content.

1. NFC / RFID / AR / QR / LBSN / GPS / UX
NFC Examples for Inspiration

2. Tesco Home Plus - Korea
Currently, customers use
their smartphones to scan
the QR codes and then
pay online through mobile
internet…
(Video) Tesco Home
Plus Subway Store
Mini Featurette:
Allows purchases to be Jump to 0:47 for the
made in busy meaty stuff
environment (Subway)
by busy people.
© Crayon 2010

3. Tokyo Subways - Japan
(Right)
The ‘vending’ element
provides a real end of
purchase transaction to
couple the NFC
interaction…
(Video 1)
Shinjuku Station (Video 2)
NFC barriers Vending Machine: Touchscreen
also changes to reflect the amount
of stock available… perhaps
showing data on bestsellers,
favourites etc.
© Crayon 2010

4. NFriendConnector / Friendticker /
Foursquare
(Video)
Introduction to
NFriendConnector
(Below)
Friendticker Summary
(Above) Google x Foursquare
NFC Trials: Tap in support is
included in Foursquare 3.0.
Non-NFC-enabled devices can
scan QR Codes on posters to
check in.
© Crayon 2010

5. Foursquare + Amex
(Video)
Foursquare x American
Express Overview:
From 0:00 to 0:44. Cash
back will be available at
H&M, Sports Authority and
various NY restaurants.
© Crayon 2010

6. Google Dance - Westfield
(Above)
People playing Kinect…
What if they were playing
a rhythm based dance
game, in a mall, with
tapping their phone at
things…
(Video 2) Tap
Tap Revenge
(Video 1) Google Dance Thing at Westfield
© Crayon 2010

7. (Video) Coca Cola Village
RDIF + Facebook in Israel:
User data is embedded in
Chips / Bracelets IDF bracelets, allowing
people to "Like" real world
objects, places and events
(Below) Perfect tool for which showcase on their
Gamification: Let’s consider Facebook account.
the act of losing beloved pets
or children as a treasure Users can also tag
hunt… themselves in images by
Or how about people scanning waving their ID bracelet at
passing urban foxes in the the photographer.
search for tickets to Fantastic
Mr. Fox 2!
(Right)
RFID “SafeTZone”
Amusement Park wristbands:
Pre-pay function allows kids to
spend independently whilst
parents track their movements.
© Crayon 2010

8. RFID Cooking
(Video) Using RFID like a
QR code:
In this example, a Nokia
6131 NFC reads the RFID
tagged plate. The
information is transferred
and displayed on the
iPhone – a cooking vlog.
© Crayon 2010

9. Play 360 (Speakers) - Nokia
(Video) Nokia Play 360 Featurette:
Universal connectivity allows any device
to use wirelessly through Bluetooth or via
3.5 mm audio jack. And if your phone
supports NFC, simply tap it on the
speaker to pair instantly.
© Crayon 2010

10. (Below)
Le Club – Perrier Perrier “Le Club” interactive YouTube page:
The more visits the page received, more videos
were unlocked.
Users could gauge their joint efforts’ results
through a digital thermostat which shows how
many other unique visitors are also present.
© Crayon 2010

11. Yell Labs App
(Right) Yell‟s Augmented
Reality App “Yell Labs”:
Smartphone GPS compasses
to pinpoint where you are and
the direction you’re facing in.
The relevant information
(taken from Yell’s database) is
then overlaid to indicate
businesses via yellow circles.
© Crayon 2010

12. (Video 1)
Barclaycard Barclaycard + Orange BBC
Report:
Works on Samsung Tocco Lite
only.
(Left / Below)
Barclaycard OnePulse Oyster
and the Barclaycard
contactless card.
(Video 2)
Orange „Quick Tap‟ Advert
for Barclaycard + Orange
Participating retailers
currently include:
EAT, Pret, McDonald’s, Sub
way & Wembley Arena
© Crayon 2010

13. UX Ideas:
DIY Product Design
(Above / Right) Vans ‘Customs’
Online
(Video) Let‟s Pizza Vending
Machine
© Crayon 2010

14. Inspiration: Harry Potter
(Video) Fat Lady Scene from
Prisoner of Azkaban
© Crayon 2010

15. Inspiration: Takashi Murakami + LV (Left)
Mixing design with technological
innovation, SET teamed up Takashi
Murakami with Louis Vuitton to create a
distinctive code featuring one of the
artist’s characters and the classic LV
pattern. The agency hopes this will add
much needed style and character to the
bland world of machine readable codes.
QR Links to Louis Vuitton Mobile Site.
Intel have also released a designed QR,
but it’s a zebra and its pretty basic.
© Crayon 2010

16. Augmented Reality: CBS Outdoor Digital
(Video) CBS Outdoor Digital
AR Changing Room:
Consider the ideas in Korea’s
Home Plus Subway store, and
then think about eCommerce
sites using ATL (Boohoo, eBay
etc…)
Something like this was being
done in either Marc Jacobs in
Selfridges or New Look.
But if you think in ‘self-service’
terms, retailers with online
presence could offer this as a
solution to queue times.
© Crayon 2010

17. Inspiration: Tesco Self Service
(Video) Tesco Self-Service:
“Unexpected item in the
baggage area.”
Note: observe how many times
this poor lady has to get her
wallet out just for a box of
pringles?!
© Crayon 2010