1. Creating Event Engagement
Jessica L. Levin, MBA, CMP
#MPI
@jessicalevin

2. Learning Objectives
• Understand that there is no magic formula
for social technology
• Learn about technology that will enhance the
attendee experience
• Experience the process of creating a
strategic plan for integrating social
technology into an event
#MPI
@jessicalevin

3. Keeping it Interactive
#MPI = Twitter hashtag
@Jessicalevin = My Twitter name
WiFi = Embassy
Password = Successful
#MPI
@jessicalevin

4. What Does Engagement Mean to You?
#MPI
@jessicalevin

5. Engaged. (ěn-gājd')
#MPI
@jessicalevin

6. The Terms of
Engagement
Emotion.
Entertainment.
Education.
Exposure.
#MPI
@jessicalevin

7. Organizer
Attendee
Sponsor
Speaker
#MPI
@jessicalevin

8. Clients
Members
Media
Organizer
Sponsors
Compe<<on
Speakers
#MPI
@jessicalevin

9. • Content
=
• Connections Tools
• Co-creation of
• Communication Engagement
• Collaboration
• Comfort
#MPI
@jessicalevin

10. Content
• Blogs
• Video
• Presentations
• Photography
• Webinars
• Webcast/Live Streaming
• QR Codes
• Print
#MPI
@jessicalevin

11. #MPI
@jessicalevin

12. Crea<ng
QR
Codes
• Bit.ly
• Zxing.appspot.com
• Qrstuff.com (bulk codes)
• Trakqr.com (dynamic)
#MPI
@jessicalevin

13. Uses
of
QR
Codes
• Business Cards
• Name Badges
• Trade Show Collateral/Web
• SMS Messaging
• Phone Calls
• Email Lists
#MPI
@jessicalevin

14. Accessing
QR
Codes
• i-Nigma - iPhone, Android
• Red Laser - iPhone, Android
• QuickMark - iPhone, Android
• QR Droid - Android
• ScanLife - iPhone, Android, Blackberry
• QR Code Scanner - Blackberry
#MPI
@jessicalevin

15. Connection/Communication
• Social Media
• Social Location
• Social Buying
• Hybrid Events
#MPI
@jessicalevin

16. Twitter Hashtags
• Reference tag
• Depicted by #
• Establish a hashtag for your
event or organization.
• Communicate hashtag on all
materials.
• “Backchannel”
• Collect Twitter handles.
• Handles on badges.
#MPI
@jessicalevin

17. Engagement Tool: Twitter Display
• TwitterFall
• Wiffitti
• Tweet Wall Pro
• Visible Tweets
Make sure you know WHY
you’re displaying tweets!
#MPI
@jessicalevin

18. Twitter and Speakers
#MPI
@jessicalevin

19. Twitter for Events Checklist
• Establish a hashtag.
• Communicate hashtag on all materials.
• Collect Twitter handles and put on badges.
• Host, sponsor, participate in, or (at least) listen to
relevant TweetChats.
• Use promotional codes.
• CrowdSource Ideas/Content.
• Aggregate content.
• ID leaders/Social Reporters.
• Answer questions/concerns.
#MPI
@jessicalevin

20. #MPI
@jessicalevin

21. #MPI
@jessicalevin

22. Collaboration/Communication
• Tele/Video Conferencing
• Mobile Applications
• Polling
Over
300,000
mobile
apps
in
• Social Gaming
the
last
three
years!
#MPI
@jessicalevin

23. Mobile Apps for Events
#MPI
@jessicalevin

24. Benefits
• Paper-­‐light
• Quick
Access
to
Info
• Sponsorship
Opportuni<es
• Social
Interac<on
• Q&A
• Customer
Service
• Concierge
#MPI
@jessicalevin

25. PollEverywhere
#MPI
@jessicalevin

26. Comfort
• Adult Learning Principles (Program Design)
• Room Set
• Power, Seating, WiFi
“Brain
Rule
#4:
• Tech Moderators
We
Don’t
Pay
APen<on
to
Boring
Things”
–
Brain
Rules
• Email, Direct Mail
John
Medina
• Contests
#MPI
@jessicalevin

27. The Conversation Doesn’t
End Here
Jessica L. Levin, MBA, CMP
President and Chief Connector
Seven Degrees Communications
@jessicalevin
www.linkedin.com/in/jessicalevin
jlevin@sevendegreescommunications.com
908-912-4418
#MPI
@jessicalevin