8. Quality>quantity
The goal is to target and convert the
right people with content they will
love.!
!
100 impressions from people who
care about the brand are better than
1,000,000 people who don’t.!
10. Whatisclickbaiting
In 2013, the average consumer’s
attention span was just 8 seconds.!
!
!
!
Create content that is both high-quality
and high-impact. !
Short, Irresistable Call to Action!
11. Scalingdelivery
• Build internal links!
• Build solid content distribution
channels!
• Establishing your brand as an
influencer on community sites!
• Engage industry influencers!
• Encourage discussions!
Discovery leads to sharing!
13. GROWTH
• Search for relevant keywords &
participate !
• Have conversation with potential users!
• Create blogger outreach campaign!
• Create brand advocates or evangelists
from existing community members!
Driving Early Adoption!
14. engagement
• Create & sharing relevant content !
• Moderate social media & blog and
respond accordingly!
• Facilitate introductions within the
community!
• Regularly communicate with users !
Humanize Your Brand!
15. Organicvs.paid
Paid social advertising is one way to rise
above the fray, but it’s not enough. !
!
!
!
Engage them with the right message at
the right time.!
You Can’t Buy Love, They Say!
16.
17. listening
• Asking users feedback, either directly or
by polling!
• Measuring the brand’s social media
analytics!
• Monitoring online presence of the
community!
Measuring!
18.
19.
20.
21.
22. improvement
• Monitor competition and industry trends!
• Test new social media platforms!
• Work as the middleman between users
and internal development team!
Making sure it doesn’t fall behind!
23. • Ownyourbrand
create accounts and
optimize your profile page!
• Consistency
across social media
platforms & website!
• Brandedlinkbuilding
i.e. SlideShare, Youtube,
Infographics, Guest
Blogging!
brand
management
