1. Jerry Verpent
Consumer Insights and Marketing Strategy
Capabilities Overview
December 2012

2. Mission Statement
 Senior Marketing and Consumer Insights expert with
over 25 years experience in corporate business, and a
passion for achieving a deep understanding of
consumers to drive compelling brand strategies and
business growth for clients seeking a competitive
advantage in the marketplace.
JV Consumer Insights & Marketing Strategy

3. What We Offer
 Development of research action plans for clients including:
 Clear identification of business issues and marketing information gaps/needs
 Design and management of custom research from conception to implementation
 Synthesis of existing data already in-house
 Ad hoc projects or ongoing consultancy
 Simple and complex projects
 Helping clients get more from limited resources
 Development of best practices tailored to your individual needs and
budget
 Available as a strategic consultant for completion of complex projects
requiring extra time or focus
 Strengthening reporting of ongoing projects to increase impact
 Leveraging both traditional and cutting edge research technologies
JV Consumer Insights & Marketing Strategy

4. Expertise
 Consumer insights professional with more than 25 years experience
and expertise in all phases of marketing research
 Substantial background on both the Corporate and Research Supplier
sides of the business
 Outstanding quantitative and qualitative research skills, including
custom research design and syndicated analysis (Nielsen, IRI)
 Strategic outlook and a strong marketing orientation, with the ability
to integrate insights across multiple methodologies and translate
research into actionable marketing/strategic recommendations
 Global and domestic research expertise
 Wide and varied experience across numerous categories, including
beauty, food, OTC, household, and personal care
JV Consumer Insights & Marketing Strategy

5. Capabilities To Address Your Key Issues
Business Solutions:
Learn Which Omnibus Surveys Segmentation Studies
Opportunities Are Need States Research Attitude & Usage Studies
Worth Investment Market Structure Volumetric Forecasting
Concept Screens Benefit Sorts
Develop and Identify Conjoint / Choice Modeling Concept Testing
Winning Concepts Positioning Testing / Optimization Price Optimization
Name Testing
Product Testing Package Testing
Optimize and Evaluate Sensory / Taste Testing Name / Logo Testing
Products and Marketing Competitive Benchmarking Advertising /
Support Elements Alienation Testing Development and Testing
Manage Your Business Franchise Extendibility Line Optimization Tests
Problem Detection Brand Health Tracking
More Effectively Brand Equity Assessment Advertising Tracking
Sharpen Your Insights Virtual Reality Testing Competitive Assessment
Purchase Decision Trees In-Store Testing
5 JV Consumer Insights & Marketing Strategy

6. Brand Experience
JV Consumer Insights & Marketing Strategy

7. Client Testimonials
 “Jerry is an extremely strong researcher with the unique ability to marry qualitative and quantitative data to get at key
findings and recommendations. As market researcher on Novartis's largest and most strategic brands, Jerry was able to
deliver strong results that directly led to brand growth. Jerry was an able champion for the consumer and always
ensured all strategic decisions were grounded in target audience insights.”
Afsha Abid, Brand Manager, Novartis Consumer Health
worked with Jerry at Novartis Consumer Health
 “I hired and managed Jerry while I was the CMO of Atkins Nutritionals. Jerry helped us start a market research
department so we could gain stronger insights into consumer behavior that was driving purchase of the new low carb
category. His research skills and insights helped us make smarter decisions on products, pricing and positioning.
Additionally, his passion for the business and ability to work with the team to solve problems made him a valuable
asset.” October 21, 2010
Matt Wiant, CMO, Atkins Nutritionals Inc
hired and managed Jerry at Atkins Nutritionals, Inc
 “As my client, Jerry demonstrated his strong strategic marketing sense. He asked challenging questions that quickly got
to the root of the issue, and helped translate research findings into actionable strategies. He partnered with us, as
researchers, and with brand management to ensure that all questions were answered and that all findings and
recommendations were completely valid, understood, and accepted. He is an asset to any organization, and would
welcome the opportunity to work with him again.” June 3, 2010
Richard Playner, Account Director, The Nielsen Company
was a consultant or contractor to Jerry at Reckitt Benckiser
 “Jerry is a seasoned research professional who is driven in equal measure by both quality and efficiency. He is a highly
productive and strategic researcher who generates innovative solutions to challenging business questions, knowing
when to leverage existing data and intuition and when to conduct primary research. Critically analyzes work to identify
fundamental consumer and professional insights. Given limited financial resources, Jerry has been trying all sorts of
innovative ways to deliver the best results to the organization without losing sight of the strategic objective. It would be
a pleasure to work with Jerry again!”
Adriana Soares Matos de Perez, Marketing Manager, Novartis
worked directly with Jerry at Novartis Consumer Health
Will re-evaluate order and
JV Consumer Insights & Marketing Strategy content once I have my Coty
recos

8. Thank You
Jerry Verpent
Consumer Insights and Marketing Strategy
917-596-9847
jerryv@nyc.rr.com
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