3. First quarter 2012
• Not a lot of examples to follow yet.
• Marketers just starting to talk about brand use.
• How can we use this?
4. TEST: Collaboration board: Stuff I Didn’t Buy.
LESSON: Not easy to carry out with current constructs.
TRY THIS: Guest curator or a handful of guest curators.
5. Second quarter 2012
• Updated the blog – more images and “Pin This”
in share tools on each post to make content
pinnable
• Pinned more content – a mix of things aligned
with our brand and from our brand
• Learned that contests are tough
6. TEST: Contest: Frugal Foodies.
LESSON: Contests are hard.
TRY THIS: Sweepstakes if you can.
7. This quarter
• 5th highest driver of traffic to our site
• TEST: Boards that complement blog posts
• TEST: Another contest (we will triumph!)
8. Let’s Chat
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