The top 10 trends from SXSW Interactive 2014, consolidating for ICSC's MOCIAL attendees the most inspiring and thought-provoking insights from world-renown marketers and innovators. This presentation sheds light on how our daily lives might become more streamlined, meaningful or entertaining, and at the same time explore how brands can use new technology to connect with customers.

1. THE CRYSTAL BALL:
Top 10 Trends from
SXSW 2014
Jen Augustyn, Partner

3. Facial Recognition & Emotion Sensing Technology

6. True Love Tester Bra and Microsoft’s “Smart
Bra” helps stop emotional binge eating

8. Wearables

10. 10

11. 11

12. Google’s Moonshot contact lenses
OVERHEARD
AT SXSW
2014
“The shift in
wearable tech:
from “connected
body” to
“engaged
humans” – start
to understand
what motivates
users”
Francois Grouiller,
Fred & Farid

14. Haptic Sensations

17. Gamification

21. OVERHEARD
AT SXSW
2014
“Our mobile
devices are the
hyperlinks
between
people”
Biz Stone, co-
founder of Twitter

23. Connected Home

27. OVERHEARD
AT SXSW
2014
“People don’t
experience
technology.
They experience
products and
spaces, usually
one at the time.”
@rodrigoATCG,
IDEO

29. 29
3D Printing

30. 30

31. 31
2014 Chevrolet Malibu Floor Console

32. 32

33. 33

34. 34

35. 35

37. OVERHEARD
AT SXSW
2014
“At the Oreo
Trending
Vending Lounge
we’re connecting
trending
moments to the
Oreo cookie
itself in real time
and in real life”
Bonin Bough,
Mondelez

38. Food Innovations

43. Smart Highway

45. OVERHEARD
AT SXSW
2014
"The government
is shutting down
streetlights at night
to save money.
This road is about
safety and
envisaging a more
self-sustainable
and more
interactive world"
Daan Roosegaarde,
Smart Highway
designer

47. Crowdfunding

49. “This is the largest Series A financing
for an equity crowdfunding company.”
May 2014: Fundrise lands $31 Million in financing.

50. The Internet of Things

51. OVERHEARD AT
SXSW 2014
“People start to
believe in a given
technology when
they start to see it
around themselves”
-Dmitry Grishin,
Founder,
Grishin Robots

55. Jen Augustyn, Partner
214.373.3244
jen@thedealeygroup.com
@jenaugustyn