1. Optimize Your Website for Big Results The 10 things you need to know about Search Marketing

4. What tools do consumers use?

5. How America Searches: Online Retail

7. Organic and Paid Defined Paid Search Organic Search

8. Organic Tips: Keyword Research Google Keywords: http://www.google.com/keywords Google Trends: http://www.google.com/trends Wordtracker: http://freekeywords.wordtracker.com/ Facebook Lexicon: http://www.facebook.com/lexicon Twitter Search: http://search.twitter.com Plurk Search: http://www.plurk.com/search AdGooroo: http:// www.adgooroo.com

11. Organic Tips: Less Images, More Text

14. Paid Tips: Targeting is Key

15. Paid Tips: Competitive Analysis

16. Paid Tips: Test, Test, Test

17. Paid Tips: Measurement in Mind