This document introduces Doc Holiday's Social Media Cure-All Tonic and provides statistics and insights about social media usage and its challenges for measuring success. It highlights that most companies focus on engagement over other metrics and few can directly tie social media to revenue. CMOs are unprepared for the data explosion and social media's impact, and view ROI and customer experience as key measures of success. The document concludes by advising focusing social media efforts on business objectives like revenue, customer satisfaction, and brand awareness.