5. Link economy
â˘One copy, many links
â˘Made open (searchable, linkable)
â˘Monetized at the center
â˘(Do what you do best, link to the rest)
Links bring efďŹciencies:
â˘Value created with links
7. News as product
â˘Dictated by production & distribution
â˘Owned and controlled (and monopolized)
â˘Centralized
â˘Once-a-day
â˘One-way
â˘One-size-ďŹts-all
â˘Perfection as a standard
8. News as process
â˘Never starts, never ends
â˘Opens up news: transparent
â˘(Hereâs& collaborationwhat we donât
Input
what we know &
at all stages
knowâwhat do you know?)
â˘Enabled by links
â˘Enables networks
9.
10. Article v. topic ďŹow
Article
Wiki snapshot
Blog
Links
process
Discussion
11. Past the article
â˘Blog = news as process (v. product)
â˘Wiki = Snapshot of current knowledge
â˘Links = Curation, aggregation
(Do best/link rest)
â˘Discussion = Input, correction, addition
(What do you know?)
13. Centralized
â˘The world comes to us
â˘We market for audience
â˘We hold onto audience as long as
possible
â˘We claim large audiences
â˘We charge(d) for total audience
â˘Brand as magnet
14. Distributed
â˘We go to the world
â˘âIf the news is important, it will ďŹnd
me.â
â˘Brand as descriptor (quality,
credibility, voice, perspective)
â˘Audience is distributor
â˘Need to monetize distribution
17. Newsroom v. network
â˘Centralized v. distributed
â˘Open to many relationships
â˘Newsroom as classroom
â˘Physical v. virtual
â˘Staff plus relationships
19. Network model
â˘Collaborative
â˘Not all owned
â˘Enabling others to build
â˘Extracts minimal value to grow to
maximum size (T. Evslin)
â˘Critical mass faster, cheaper
â˘Curation, vetting, education as key
skills
21. News company structure
â˘Why own exclusive use of
manufacturing, distribution, sales?
â˘Spinoff or outsource?
â˘Enables new, networked
relationships
â˘Planning post-paper
23. Public support?
â˘Charitable money?
â˘Public money?
â˘Public work and support?
â˘What could be supported?
â˘How much does it cost now?
â˘Local v. national (NPR, ProPublica)?
â˘Spot.us ... Zivity ... other models
25. Revenue models
â˘New open ad networks & marketplaces
â˘New industry networks
â˘Hyperlocal networks
â˘New ad models (relationships, new
targeting...)
â˘New measurements
â˘New side-door revenue (data, service...)
â˘Google?
26.
27. WWGD?
â˘Think distributed
â˘Do what you do best, link to the rest
â˘Join a network
â˘Be a platform
â˘Collaborate
â˘Small is the new big
â˘âElegant organizationâ âMark Zuckerberg
â˘âGet out of the wayâ âCraig Newmark
28. WWGD?
â˘Free is a business model âChris Anderson
â˘Beware the cash cow in the coal mine
â˘Encourage, enable, and protect
innovation (whereâs our 20% rule?)
â˘Life is a beta
â˘Decide what business youâre in
29. Who are we?
Content
Community
Content
Advertising
32. Charge: Networks
â˘How can networks protect/expand
journalism?
â˘What kinds of networks: ad, content...
â˘Local v. national v. international
â˘DeďŹne network models that would work
today: Who is in them, what kind of
relationship, what value and beneďŹt for
each party, how they are supported...
33. Charge: Newsrooms
â˘Find new efďŹciencies
â˘What is the value of the newsroom in the
future?
â˘What is the core of the newsroom in the
future?
â˘Is there still a room?
⢠Model the new newsroom: size,
functions, jobs, relationships, costs
34. Charge: News orgs
â˘What are new corporate and operational
structures for newsrooms?
â˘React to the Roussel/Morgan models
â˘Where is the value?
â˘What services are needed?
â˘Model a reorganized company
â˘Model a from-scratch company
35. Charge: Revenue models
â˘Where is the value?
â˘Where are the opportunities?
â˘New ad models? New measurements?
â˘Network sales? Outsourced sales?
â˘Anything other than ads?
â˘DeďŹne best prospects to pursue as
companies, networks, or the industry
and what is needed to do that
36. Charge: Public support
â˘What would the public support?
Investigative? Beat? Collaborative?
â˘How much does that cost now? How
much should it cost?
â˘What sources are there? Local?
â˘Relationship of public v. private?
â˘DeďŹne best opportunities for public
support. Be realistic.