During the Blackout, some brand stood out as being creative and responsive. And the results were impressive

1. Real-Time Advertising
How Social Media Changing Super Bowl Ads

2. #SuperBlackout
 During Super Bowl XLVII, power went out at the stadium for
35 minutes…

3. Tide
 >200 Likes
 >1000 Retweets
 30-second on-air spot

4. Oreo
 >4K Likes
 >13K Retweets
 30-second on-air spot

5. AllState Insurance
 >16K Shares
 >69K Likes
 >1K Comments
 No on-air spot
 Cost = Far less than $3mil