Many businesses are confused with the term social media. This presentation attempts to communicate the term and related dynamics in context with what an audience understands
2. Putting Words Into Context
ïŹ The adjective "social" implies that the verb
(or noun) to which it is appliedâŠis somehow
more communicative, cooperative, &
moderated by contact between people.
3. Words Into Context contâŠ
ïŹ The word media refers to any tools used to
store & deliver information or data
ïŹ Todayâs social technologies enable people &
businesses to create their own media
ïŹ This media is a means of getting their own
audiencesâŠthrough attention, attraction
& affinity
4. Markets Are Conversations
ïŹ Billions of conversation are flow through the
web daily. But static conversations get
little attention.
ïŹ Among 100s of millions of web sites, >80%
have static content. The content never
changes & subsequently does not engage
"people" in relevant and rewarding dialog.
5. Is Your Media Static?
ïŹ Static means showing little change,
characterized by lack of movement or
progression. A âstatic conversationâ is one
which doesn't progress towards improvement
by either party engaged.
6. Is Your Business Static?
ïŹ In business, if your not engaging with the
marketâŠyouâre likely not making any real
progress or movement towards a goal. In
other words your business becomes
static.
7. What Drives Social Media?
ïŹ In todayâs economy, traffic is an indicator of
market engagement. Market engagement is
an indicator of interest and attention.
ïŹ Your Social Media presence can draw
attention, but unless you are providing
progressive content (rather than static
content), your not creating an attraction, an
affinity, or subsequentlyâŠan audience.
Get It?
10. Is Their Traffic Progressing?
ïŹ Statistically stable. In other words static!
ïŹ These brands spend in excess of $300
Million on advertising
ïŹ They are attempting to be âsocialââŠbut their
content and news is old!
ïŹ Most Old Media Doesnât drive whatâs needed:
âSocial Mediaâ
13. Why Is Traffic Down?
ïŹ Forbesâ site forces viewers to view an ad when
you enter the site
ïŹ Then they try to trap you into registering for their
site before you can view the content
ïŹ Anti social behavior does not keep an
audience: 20% reduction in traffic resulted (Yr 1)
ïŹ Stealing time & productivity is Anti Social
15. What Is The Difference?
ïŹ Consider the traffic of Business Exchange
vs old media sites - which has the
greatest % chg?
ïŹ The answer is clear. âInterest in Mediaâ
has changed from the old model to the new
modelâŠdriven by consumers.
ïŹ Business Exchange is driven by the
media created by the people rather than
by the traditional model of media
19. How Do You Rank?
ïŹ Traffic Creates Ranking
ïŹ Ranking Indicates Engagement
ïŹ Engagement Creates Connections
ïŹ Connections Create Relations
ïŹ Relations Create Opportunity
ïŹ Opportunity Creates Revenue
20. Why You Need Social Media?
ïŹ 77% of all Internet users read blogs.
ïŹ 45% of all Internet users have started blogs.
ïŹ 30% of blog readers spend most of their time reading
news and current affairs blogs.
ïŹ 25% of blog readers spend most of their time reading
opinions on products and brands.
ïŹ 36% of Internet users think more positively about
companies that use blogs.
ïŹ 32% of Internet users trust bloggers opinions on
products and services.
23. What is your Competition Doing?
ïŹ They are learning quickly
ïŹ They are positioning
ïŹ They are engaged
ïŹ They know it is important
ïŹ They are after your customer
27. Self Center Conversations
How responsive are you
when engaged w/a self-centered
person, or someone who
ignores you, or someone
who never responds
to your needs.
Get it?
30. Word Of Mouth Marketing
KFC sold out of Chicken within a few hours!
31. Conversational Currency
ïŹ Itâs Not about You
ïŹ Itâs Not just about Product
ïŹ Itâs Not about âSpamâ
ïŹ Itâs Not only about âNetworksâ
ïŹ Itâs Not About âPushingâ
ïŹ It IS About âConversationâ
32. The Science of Networks
ïŹ Six Degrees
ïŹ Message Propagation
ïŹ Market Engagement
ïŹ To Be Heard: Be seen
ïŹ To Be Seen: Listen
ïŹ Listen To Add Value
35. Letâs engage in âConversationâ
ïŹ What Did You Get From This Presentation?
ïŹ What Does Your Business Need?
ïŹ Where Should You Start?
ïŹ What Do You Need?
ïŹ Will You Make The Needed Changes?
ïŹ How?
36. Thanks For Your Time!
The World Is Yours At the
Click of a Mouse
jay.deragon@gmail.com
www.relationship-economy.com