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How Social Is Your Media?

Many businesses are confused with the term social media. This presentation attempts to communicate the term and related dynamics in context with what an audience understands

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How ‘Social’ Is Your Social Media?




                 …And Why It Matters!
Putting Words Into Context

   The adjective "social" implies that the verb
    (or noun) to which it is applied…is somehow
    more communicative, cooperative, &
    moderated by contact between people.
Words Into Context cont…

   The word media refers to any tools used to
    store & deliver information or data
   Today’s social technologies enable people &
    businesses to create their own media
   This media is a means of getting their own
    audiences…through attention, attraction
    & affinity
Markets Are Conversations

   Billions of conversation are flow through the
    web daily. But static conversations get
    little attention.
   Among 100s of millions of web sites, >80%
    have static content. The content never
    changes & subsequently does not engage
    "people" in relevant and rewarding dialog.
Is Your Media Static?

   Static means showing little change,
    characterized by lack of movement or
    progression. A ‘static conversation’ is one
    which doesn't progress towards improvement
    by either party engaged.
Is Your Business Static?

   In business, if your not engaging with the
    market…you’re likely not making any real
    progress or movement towards a goal. In
    other words your business becomes
    static.
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How Social Is Your Media?

  • 1. How ‘Social’ Is Your Social Media? …And Why It Matters!
  • 2. Putting Words Into Context  The adjective "social" implies that the verb (or noun) to which it is applied…is somehow more communicative, cooperative, & moderated by contact between people.
  • 3. Words Into Context cont…  The word media refers to any tools used to store & deliver information or data  Today’s social technologies enable people & businesses to create their own media  This media is a means of getting their own audiences…through attention, attraction & affinity
  • 4. Markets Are Conversations  Billions of conversation are flow through the web daily. But static conversations get little attention.  Among 100s of millions of web sites, >80% have static content. The content never changes & subsequently does not engage "people" in relevant and rewarding dialog.
  • 5. Is Your Media Static?  Static means showing little change, characterized by lack of movement or progression. A ‘static conversation’ is one which doesn't progress towards improvement by either party engaged.
  • 6. Is Your Business Static?  In business, if your not engaging with the market…you’re likely not making any real progress or movement towards a goal. In other words your business becomes static.
  • 7. What Drives Social Media?  In today’s economy, traffic is an indicator of market engagement. Market engagement is an indicator of interest and attention.  Your Social Media presence can draw attention, but unless you are providing progressive content (rather than static content), your not creating an attraction, an affinity, or subsequently…an audience. Get It?
  • 8. Where Is the Market Looking?
  • 10. Is Their Traffic Progressing?  Statistically stable. In other words static!  These brands spend in excess of $300 Million on advertising  They are attempting to be “social”…but their content and news is old!  Most Old Media Doesn’t drive what’s needed: “Social Media”
  • 11. Does Old Media Attract Revenue?
  • 13. Why Is Traffic Down?  Forbes’ site forces viewers to view an ad when you enter the site  Then they try to trap you into registering for their site before you can view the content  Anti social behavior does not keep an audience: 20% reduction in traffic resulted (Yr 1)  Stealing time & productivity is Anti Social
  • 15. What Is The Difference?  Consider the traffic of Business Exchange vs old media sites - which has the greatest % chg?  The answer is clear. “Interest in Media” has changed from the old model to the new model…driven by consumers.  Business Exchange is driven by the media created by the people rather than by the traditional model of media
  • 16. Why Is Traffic Important?
  • 17. How Important is Social Media?
  • 18. Why Search Is Important
  • 19. How Do You Rank?  Traffic Creates Ranking  Ranking Indicates Engagement  Engagement Creates Connections  Connections Create Relations  Relations Create Opportunity  Opportunity Creates Revenue
  • 20. Why You Need Social Media?  77% of all Internet users read blogs.  45% of all Internet users have started blogs.  30% of blog readers spend most of their time reading news and current affairs blogs.  25% of blog readers spend most of their time reading opinions on products and brands.  36% of Internet users think more positively about companies that use blogs.  32% of Internet users trust bloggers opinions on products and services.
  • 21. How’s Your Web Site Doing?
  • 22. Google Search Trend: ‘Social Media’
  • 23. What is your Competition Doing?  They are learning quickly  They are positioning  They are engaged  They know it is important  They are after your customer
  • 24. The Latest Facts Say A Lot Is Your Business Best in Class?
  • 25. The ROI From Conversations
  • 26. Push vs. Pull: Which Is Better?
  • 27. Self Center Conversations How responsive are you when engaged w/a self-centered person, or someone who ignores you, or someone who never responds to your needs. Get it?
  • 29. Creating Currency Is A Process
  • 30. Word Of Mouth Marketing KFC sold out of Chicken within a few hours!
  • 31. Conversational Currency  It’s Not about You  It’s Not just about Product  It’s Not about “Spam”  It’s Not only about “Networks”  It’s Not About “Pushing”  It IS About “Conversation”
  • 32. The Science of Networks  Six Degrees  Message Propagation  Market Engagement  To Be Heard: Be seen  To Be Seen: Listen  Listen To Add Value
  • 34. Where Is Social Media Going?
  • 35. Let’s engage in ‘Conversation’  What Did You Get From This Presentation?  What Does Your Business Need?  Where Should You Start?  What Do You Need?  Will You Make The Needed Changes?  How?
  • 36. Thanks For Your Time! The World Is Yours At the Click of a Mouse jay.deragon@gmail.com www.relationship-economy.com