4. The term âAPIâ is an acronym
for âApplication Programming
Interfaceâ
⢠Itâs a programming language for two different
applications or software to communicate While
allowing them to message their friends...
⢠Like a road between two islands, it allows
information (instead of cars) to travel to and from
each one.
Mobile Marketing Consultant | Jason Cameron
5. APIs are Everywhere
⢠Many marketing tools and online platforms rely on
them
⢠Theyâve helped them become much easier to use,
like Mailchimp, Facebook and Twitter to name a
few
Mobile Marketing Consultant | Jason Cameron
6. The reason they are so
important in many app
projects is becauseâŚ
Mobile Marketing Consultant | Jason Cameron
7. ⢠People normally want their
app to send or take
information from another
database or server
⢠This is only possible if
thereâs a road or API to get
thereâŚthat the app can
connect to. No road, no
app.
Mobile Marketing Consultant | Jason Cameron
Photo Credit: http://mt-y(.)deviantart(.)com/art/Connections-143519661
8. The Beauty of APIs
⢠They make our lives so much easier and will
continue to do so
⢠Kind of like Londonâs transport system, itâs so well
connected that itâs easier to get around
Mobile Marketing Consultant | Jason Cameron
9. Want an App forYour
Business?
Get in touch
Jason Cameron
020 3289 8494
jason@youneedamobileapp.com
www.youneedamobileapp.com
twitter: @jsncameron
Mobile Marketing Consultant | Jason Cameron
10. Want an App forYour
Business?
Get in touch
Jason Cameron
020 3289 8494
jason@youneedamobileapp.com
www.youneedamobileapp.com
twitter: @jsncameron
Mobile Marketing Consultant | Jason Cameron