Using Social Media for your small business!! What platform to use, target demographics, how to manage social media strategies.

1. Social Media
for your business!
JASMINE PHILLIPS
VIRTUAL REVOLUTION – 0414 840 077

2. Content
 Overview of platforms and
number of users
 Benefits of Social Media
 Shareability
 Where to find content
 Social Media Tips
 Social Media No No’s
 Facebook
 Pinterest
 YouTube
 Buffer
 Hootsuite
 What next?
 FREE Seminars

3.  Exposure and drive traffic to websites
and your business
 As a business, you have to stop
thinking about how you sell because
you don’t really sell anymore. Instead
you help buyers make a buying
decision.
 You are educating, sharing, listening
and solving issues for your customers
allowing them to make more informed
decisions.
Overview

4. Benefits of Social Media;
 Improved social signals
(A Social Signal is a link from someone's social networking profile to your web page, which is a big factor for SEO)
 Improved brand awareness
 Word-of-mouth advertising
 Increased customer loyalty and trust
 Improved audience reach and influence –
Connect with your customers where they spend their time.
“Companies with
effective social media
strategies generate
20%-30% more inquiries
than their peers.”
~Sirious Decisions~

5. Shareability
Great posts affect the customer in such a way that they want to share with others. Highly shareable
posts do at least one of the following:
GIVE: Offers, discounts, deals or contests that everyone can benefit from, not just one sub-group of
your friends.
ADVISE: Tips, especially about problems that everyone encounters; for example, how to get a job or
how to beat the flu.
WARN: Warnings about dangers that could affect anyone.
AMUSE: Funny pictures and quotes, as long as they’re not offensive to any group- it has to appeal to
a general audience
INSPIRE: Inspirational quotes
AMAZE: Amazing pictures or facts
UNITE: A post that acts as a flag to carry and a way to brag to others about your membership in a
group that’s doing pretty darned good, thank you very much.

6. Shareability
Businesses are learning
to show not tell.
44% of respondents are more likely to
engage with brands if they post pictures than
any other media. Photos get 7 x more likes
and 10 x more shares than links.

7. Where to find content?
Two ways:
 Share content from others: Remember writing your essays for school and
having to be very careful to rewrite paragraphs so you don’t get caught
for plagiarising? Well the difference and beauty of social media is that
everyone is encouraging you to “steal” their content and share it on your
own pages.
 Create own content: creatively educate people about your product or
service by using images, memes, infographics and quotes
 Create your own memes – photo with text – PicMonkey

8. Content - stock photos – require small payment

9. Content – copyright free photos – FREE to use
1. Conduct an
image search
and reduce
your results to
images that
are free from
copyright
2. Pixabay – ask
for a donation
and for your
contribution of
stock photos

10. Content - Infographics
 Create your own Infographics
 Infographics are visual representations of information, data or knowledge
intended to present complex information quickly and clearly
 Present statistics in an engaging way
 90% of information that comes to the brain is visual
 Explain a difficult concept
 www.piktochart.com

11. Content – create your own quotes
 There are a number of tools to create quotes from something you’ve read
online and even your own articles
 Gives a little credibility to the words and is more visually appealing than plain words
in a post
 www.quozio.com
 www.quotegarden.com

12. Social Media Tips
 Link your social media platforms to your website
 Use the scheduling tools for each platform
 Research how many posts per day is acceptable and the best times for posting ie:
Facebook –no more than 1 post a day and the best time and day for all social media
is Saturday and Sunday between 1-4pm
 Search YouTube for tutorials on each platform
and learn the best ways to:
 use it for FREE
 how to set up advertising and target your demographic
 use it to learn how to analyse the insights/statistics of visitors, likes, shares etc

13. Social media No No’s
Hands down these are the biggest no-no’s if you want your post to get
shared:
1. Talking about yourself
2. Being too edgy or offensive
3. Lie or accentuate the truth
4. Asking for likes or shares
5. Don’t use social media to vent your anger
6. Don’t be negative or put others down
7. Do not ignore negative comments or reviews about your business

14. Facebook
 Difference of a personal profile and a business page
 Facebook advertising – very specific targeting of adverts
 Facebook insights – analyse the traffic that converts from your FB ad to
your website – demographics
 Ask yourself two questions before every Facebook interaction :
1. Does this help our brand’s likeability?
2. Is this interesting, engaging, useful content?
 Facebook for business Help

15. Facebook - Covers
The cover photos for Facebook
give you a lot of real estate
(specifically 851 x 315 px)
to demonstrate visually what your
business is about. Create an inviting
Facebook cover and don’t be
afraid to change it periodically.
CoverCanvas
CoverPhotoMagic
MyFBCovers
Photovisi.com
Getloupe.com
CollegeMix.com

16. Pinterest
 Pinning your interest to a
board
 Visually engaging
products/services ie
beauty, food, recipes,
travel, weddings
 Fastest growing SM
platform
 Mostly female
 More about marketing
your brands personality
and core values.
 The content you pin
should reflect the lifestyle
that your target
customers embrace.

17. YouTube
 YouTube is a video-sharing website on which users can upload, share, and view videos
 Run ongoing information about new products or services
 Upload short “How to” tutorials positioning yourself as an expert in your industry
 Use it for research for your own business – it is the 2nd largest search engine behind Google
 Creating original video content improves your search engine optimisation
 Huge potential to get your message in front of a wide audience
 Video content is a powerful branding tool
 Quite easy and inexpensive to produce

18. Buffer

19. Hootsuite
Hootsuite is a “Social Media
Management Tool”. It helps you
manage your many social network
channels in one place. You can
view streams from multiple networks
such as Facebook, Twitter and
Google+ and post updates or reply
directly.

20. What Next?
Consider the following questions for your business:
 How much time can you commit to social media as a whole?
 Are you B2B or B2C? Research which platform suits
 Who is your target demographic (age, gender etc) and which social
media platforms are they using?
 How much technical skill do you have with computers and social media?
Do you need to consider outsourcing to get the best from your social
media strategy or can you manage it yourself?
 How consistently can you post? It is better to do one platform really well
than spread yourself too thinly.

21. Social Media Workshops - FREE
 Vorian Agency – offering a series of FREE seminars throughout the year on many of these
platforms
 Any questions?
Contact me
M: 0414 840 077
F: www.facebook.com/thevirtualrevolution
T: @virtualrvlution
W: www.virtualrevolution.com.au = COMING SOON