Celebrity endorsement involves a well-known person promoting a product or service to help establish the brand. It can easily recall the product for customers and increase name awareness. While it can boost sales and help recover a company's image, there are also risks like negative publicity about the celebrity, overshadowing the brand, overuse reducing impact, and financial risks if the celebrity's popularity declines.

1. Celebrity Endorsement
Celebrity Endorsement

2. Celebrity Endorsement
What is Celebrity?
• Celebrities are people who enjoy public
recognisation by a large share of certain group
of people

3. Celebrity Endorsement
What is celebrity endorsement?
• A form of brand and advertise campaign that
involves a well known person using their fame
to help promote a product or service.

4. Celebrity Endorsement
Help to establish a company or
Business
Easily
recall the
product or
Brand

5. Celebrity Endorsement
Popular personality have their own followers
Help to recover company’s image using famous
person for Advertising

6. Celebrity Endorsement
Market Value
Name Awareness
Costumers
interpretation
processing of
information
Provide value to the
firm
Brand Association
Proprietary assets
Brand Loyalty
Perceived Qualily
Brand,
Quality
Name
Symbol

7. Celebrity Endorsement
Psychographic Connect
A celebrity may help product in affecting Psychological profile
of potential buyers hence it directly affects the marketing
strategies

8. Celebrity Endorsement
Associative Benefits
Just by
getting
associated
to a product
a celebrity
may push
the sales of
any product

9. Celebrity Endorsement
Disadvantages of celebrity Endorsement
Risks associated with the celebrity endorsement
Negative publicity
Over shadowing
Over use
Extinction
Financial risk

10. Celebrity Endorsement
Multiple endorsement
Celebrities endorsing one brand and using another brand

11. Celebrity Endorsement
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