An introduction to Infinite Monkeys - a drag-and-drop Mobile App Builder start-up venture. The company was founded by Jay Shapiro in Singapore and New York City in 2011. With over 10,000 small business customers now producing their own iPhone, Android and HTML5 mobile apps - for FREE and with no coding. Currently profiled on Angel List at: https://angel.co/infinite-monkeys Try the service yourself for free at: http://www.monk.ee

1. Infinite Monkeys
Presented by: Jay Shapiro
CEO – Co-Founder
tel:(650)787-3984
jay@infinitemonkeys.mobi
www.monk.ee

2. Everybody deserves to have
their own mobile app.
…but most people / small businesses
don’t have the ability or budget to
make one.

3. Much like websites in the late ‘90s,
it currently costs thousands of dollars
to have a developer make your mobile app.
We make it FREE and EASY.
“We want to be the
WordPress / SquareSpace of Mobile Apps.”

4. Our FREE drag-and-drop App Builder platform…
Generates thousands of niche mobile apps

5. How we are solving the challenge.
Our customers are
publishing thousands of
niche mobile apps.
We earn a small daily
recurring revenue per app
published.
…and we’re doing it at
almost zero marginal cost.

6. Progress So Far…
• Company founded Jan 2011
• Full Service Launched in Feb 2012
• Over 10,000 apps built already
!
13,000
Currently growing at 20% month over month
Registered customer accounts across 60+ countries

7. The Potential
Within 36 months, we forecast:
• 1+ Million Customer-generated apps published.
• Earning an average of USD$0.30 per app / per day
• 3+ Billion monthly targeted Ad Impressions served
• Platform risks hedged through simultaneously
publishing to HTML5, already.
• White Label reseller arrangements with Telco’s
and Credit Card companies.

8. 3 Revenue Streams
Publishing Fees in-app Advertising Affiliate Fees
Current Avg = $1+ / app aggregate Current Avg eCPM’s: We earn 5% - 7% on all in-app
…but growing rapidly iOS: $1.11 purchases for books / music / content
Android: $0.18
We charge: $49 to publish to 1st market Not at scale yet.
$5 for each additional Will ramp up with scale
$99 for all markets w/no ads full targeting based on
geo / context / demographics

9. Sales Distribution
+
Direct Online Consumer Sales Corporate Reseller White Label Versions

10. The Leadership Team
Jay Shapiro – CEO, aka: Tribal Head of the Humans
Founder & CEO of BLUE – 2 time Marketing Magazine’s “Agency of the Year”
Exit through sale to WPP Group in 2007
http://www.linkedin.com/in/jayshapiro
David Hoare – CTO, aka: Human Overlord of the Coders
Founder – Classrunner.com - online classroom management platform for teachers
Composer – “Mythos” a new Vampire Rock Opera under development in NYC
http://ca.linkedin.com/in/davidhoare
Alice Gugelev – Chief Strategy Officer, aka: Alpha Female
Founder – DoGoodAsYouGo.org – 501C3 network of 300+ volunteers on 4 continents
Manager – Bain & Company, HBS MBA 2001
http://www.linkedin.com/in/alicegugelev
Nikhil Basu - CFO, aka: Human Overlord of the Bean Counters (CFO)
20+ yrs of CFO roles at several Ad Agency Networks including: WPP, Havas, EuroRSCG
http://www.linkedin.com/pub/nikhil-basu/4/aa3/352

11. Competitor Map
In the past 24 months about a dozen potential competitors have popped up. by order of threat:
Most are spin-offs from existing mobile development shops. 1.
Most remain small and inexperienced.
Looking at the self-service web publishing space (Square space, Yola, 2.
WordPress, Tumblr) there is bound to be plenty of room for several
competitors as the space develops.
3.
high-cost
4.
5.
low-cost
6.
7.
templated bespoke
8.

12. One Competitor in Detail
The largest competitor in the market is:
•Founded in 2010, publishing 6,000 apps / month
•Pricing model a mix of free + $79 / month
•Run as a side-project of getsocialize.com
Why we’re better…
•We publish BOTH Native and HTML5 apps, hedging the risk of an HTML5 future.
•We publish iOS, Android & HTML5 with a single click, they require customers to build
separate apps.
•We offer meaningful interactivity like chat rooms, community walls and live video
streaming – they’re just RSS feeds
•We offer turnkey publishing – they require you to download the source code to a Mac
and publish it by hand.

13. Interested Investors Please Contact:
Jay Shapiro
jay@infinitemonkeys.mobi
(650)787-3984

14. Interesting Stats

15. Interesting Stats – Aug 2012
10,000+ apps built in first 8 months
Apps already published in 63 countries
Entire platform available in 7 languages
English Spanish Portuguese Chinese Arabic Indonesian Turkish
4+ million in-app ad impressions YTD
13 Sub-Brands launched
15,000+ “likes”
on our 13 Facebook Weekly apps published  120%
fanpages

16. Market Environment

17. State of the Market…
+ There are now
1.3m New Android Devices
activated every day.
day.

18. State of the Market…

19. Interested Investors Please Contact:
Jay Shapiro
jay@infinitemonkeys.mobi
(650)787-3984