This presentation by Mobile & Digital marketing pioneer Jay Shapiro, outlines 8 key trends that Mobile App developers should consider to be successful at the intersection of Social & Mobile. - First presented live at the Social Media World Forum in New York on November 1, 2011.

2. Tribal Head of the Humans
jay@infinitemonkeys.mobi
@j_shapiro -or- @ecoroamer
www.jayshapiro.info
+jayshapiro
www.facebook.com/mr.jay.shapiro
www.linkedin.com/in/jayshapiro
Jay in Jersey City, NJ
Jayshapiro.yelp.com
Helping Ordinary Humans Create Extraordinary Apps
www.monk.ee

3. …and how did we get here?
Did I mention there is no coding involved?
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4. A Very Brief History of Mobile Social Media
a long, long time ago.
barriers to mobility
social reach
So easy your mother could do it.
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5. A Very Brief History of Mobile Social Media
a long time ago.
barriers to mobility
2.5m ppl
@Sinai
social reach
So easy your mother could do it.
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6. A Very Brief History of Mobile Social Media
+5,000 yrs later
barriers to mobility
20m by 1500
social reach
So easy your mother could do it.
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7. A Very Brief History of Mobile Social Media
1964
barriers to mobility
20m by 1500
social reach
…or your uncle Jimmy, with the bicycle shop.
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8. A Very Brief History of Mobile Social Media
1982
barriers to mobility
17m sold!
social reach
…or your uncle Jimmy, with the bicycle shop.
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9. A Very Brief History of Mobile Social Media
1989
barriers to mobility
www
social reach
…or your uncle Jimmy, with the bicycle shop.
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10. A Very Brief History of Mobile Social Media
2004
barriers to mobility
800m socialites
social reach
Jimmy must have customers he’d like to connect with.
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11. A Very Brief History of Mobile Social Media
+ 24 months
barriers to mobility
1.6B tweets/day
social reach
Jimmy must have customers he’d like to connect with.
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12. A Very Brief History of Mobile Social Media
+4 yrs
barriers to mobility
WSJ: $25B IPO?
social reach
He could tell them about his specials.
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13. A Very Brief History of Mobile Social Media
+ 6 months
barriers to mobility
10,000+ tweets #Groupon #Fail
social reach
He could tell them about his specials.
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14. …or share his latest photos & videos.
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15. “super-fantastic, amazing, going-to-change-the-world idea”
that you are thinking of, has already been thought of.
Our apps even have chat rooms & community walls
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16. Can You Be…
consider using…
in case Jimmy’s customers have their own opinions
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17. So, if that’s the case…
What are the “sure-win” SocialLocalMobile
…that are going to lead to
my becoming a millionaire
entrepreneur in the
next 24 months?
I bet Jimmy’s a big idea kind of guy…
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20. We make both HTML5 & Native Apps.
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21. We’re big fans of giving choices.
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22. Live in NY & SF already USD $1 Billion sales this year
…but then we’re big fans of bananas too.
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23. `
…and Mangoes, We love the Mangoes.
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24. `
…and Mangoes, We love the Mangoes.
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25. oops, sorry. But about the apps…
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26. You think that’s beautiful, you should see our apps.
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27. Speaking of beautiful…
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28. …not to mention all our social content API’s
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29. #3#1Over 350 think people are going to want
- – I don’t million users access Facebook
#2 – It’s ugly.
from a mobile device every month.
to access their apps via the Facebook app.
Including Facebook, of course.
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30. …and Tumblr, Twitter, Ustream, Posterous, etc.
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31. It’s actually kind of mind-blowing.
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32. It’s actually kind of mind-blowing.
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33. • Founded in 2003
• Released 50 games before Angry Birds
• On the verge of Bankruptcy
• Laid-off 75% of staff
• 3 months after launch – 600th
• #1 within 3 days of feature
• 300+ million downloads
• $42 million VC funds
But Jimmy can handle it.
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34. 1. Master & Deploy in HTML5, or become best friends with someone who can.
2. Sign up for SQUARE, Play with NFC, then create brilliant solutions.
3. Empower people to create, share & communicate with mobile video.
4. Go home tonight & think of creative ways to integrate auto-check-ins.
5. If you have rich friends in the retail space, tell them to invest in my NFC showrooms idea.
6. If U LUV FB, GOYA CALL UR BFF 2 START A Facebook Mobile Apps Platform Company.
7. Be Beneficial
8. Be Tenacious, Don’t Give Up.
“If you’re not living on the edge, you’re taking up too much space.”
9. Call your uncle Jimmy, tell him to visit www.monk.ee

35. Thank you.
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Tell your friends about our Invitation-Only Beta
They’ll think you’re cool!