1. Jay B. Love Co-Founder and CEO eTapestry/Blackbaud Effective Donor Communications and Fundraising via the Internet: Cost Effective Approaches for Small Shops

4. Average Hours Spent Per Week: Source: Forrester Research 2007 Gen Y (18-27) Gen X (28-41) Young Boomers (42-51) Older Boomers (52-62) Seniors (63+) Reading Newspapers (not online) 1.2 1.7 2.8 3.6 5.1 Reading Magazines (not online) 1.7 2.0 2.1 2.4 3.1 Playing Video Games 4.3 2.0 1.1 1.1 1.1 Watching DVDs or VHS 5.8 4.3 3.6 3.3 2.8 Listening to Radio (not online) 7.0 6.9 7.4 6.2 5.3 Watching TV 10.4 11.3 12.5 13.7 14.3 Using Internet, PC, Mobile Phone 28.8 22.3 19.6 18.6 16.7

6. The Rules Still Apply (It’s all about relationships… not technology)

7. A Quick Survey What % of your names have email addresses How many collect them on Web Site? Where? How often do you communicate via mass email? Do you have a written email strategy?

8. Copyright 2002 - Gilbert Research

9. Use All Your Tools Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools

15. Example Landing Page

16. Professional Email is Economical 5,000 emails $99 .02 25,000 emails $400 .016 50,000 emails $650 .013 100,000 emails $1000 .01 250,000 emails $2000 .008 500,000 emails $2500 .005 Plus 3 - 20 times the success in delivery!

20. Use All Your Tools Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools

22. You’ve built a website… … will they come?

27. Video is Easy

28. Keeping it simple Prospect Website Gather Information Use Email Database Database

29. Question: Should a Non Profit host it’s own web site?

30. Use All Your Tools Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools

34. Example Plan Sept Oct Nov. Dec E-Newsletter 9/15 10/15 11/15 12/15 Pre Telemarketing e-mail 9/20 TM campaign starts 10/1 Year end direct mail 11/20 Year End E-Mail hits 1 and 2 12/20 / 12/28

37. Use E-Mail & Direct Mail Together

38. Use All Your Tools Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools

44. Podcasts

46. 1. Set up a Gmail Account

47. 2. Post Pics to Flickr

48. 3. Try a Microblog

49. 4. Create a Google Alert

50. 5. Set Up an RSS

51. 6. Share a YouTube Video

52. 7. Really Use Your Cell Phone (Send a text or a video)

53. 8. Join a Social Network

54. 9. Share PowerPoint Slides (Save a tree or two!)

55. 10. Play a Video Game

56. Thank you! Jay B. Love Co-Founder and CEO [email_address]