The document outlines a 7-step process for creating an effective content marketing strategy: 1) Define objectives, 2) Identify your brand's unique value proposition, 3) Establish metrics for measurement, 4) Profile target audiences, 5) Research audience needs, 6) Plan appropriate content formats, and 7) Develop an amplification plan to promote content. The strategy emphasizes understanding audiences, creating useful content, and distributing content through multiple channels to meet business goals such as increasing awareness, sales, or loyalty.
16. 83% of B2B marketers have a content
strategy, but only 35% have it
documented
Content
Marketing
Institute,
2014
17. let’s fix that
also, my company - Convince & Convert -
creates killer content marketing strategic plans
for some of the most interesting companies in
the world.
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ConvinceAndConvert.com
18. Content Marketing Strategy in 7 Steps
objectives 1
what’s your one thing? 2
measurement 3
audiences 4
audience needs 5
content executions 6
content amplification 7
46. Who are they? What
do they like? How
do they spend their
time? What
influences them?
47. document this:
The audiences for our
content marketing are
described by this persona
(_______), this persona
(_______), and this
persona (_______).
63. document this:
Our buying stages
are_______,
_______,_______ and
______. We have listed all
the questions our personas
need to move through each
stage here: _______.
84. Put your content
strategy on a
detailed calendar
with views by week,
month, quarter, year
85. Excel or Google docs
at first, dedicated
software eventually
for calendaring
86. document this:
For each audience need, we
will create content in one or
more ways, and will create
a worksheet to organize
content, timelines, and
calls-to-action.