"A report to understand the Broomstick industry in Hubli with special reference to Vibhava Industry"

1. GLOBAL BUSINESS SCHOOL
Team members:
Anjali habib Jayaraj S G
Vijayalaxmi hulimani Sumit patil
Preeti I Akshay attigeri
Imamhusain M
Class: Athens
Topic: marketing management assignment

2. TITLE OF THE PROJECT
“An organization study on VIBHAVA INDUSTRIES
(The Total Housekeeping Solutions)HUBLI”
INTRUDUTION TO BROOM INDUSTRY

3. INTRODUCTION TO COMPANY
• Vibhava was established in year 1989
• setting higher standards for housekeeping product
• Vibhava follows GMP standards as well as WHO
recommendation
• As the manufacturing unit is situated in the center
place of west and south India i.e. in HUBLI

4. OBJECTIVES
• Quality
• Safety
• Vendors
• Problems
• Efficiency and cost

5. Types of broom sticks manufactured:
• Monkey 555
• Monkey 555 International
• Sweep pedicure
• Monkey VVV
• Monkey 333
• Jai Janata
• Broom pipes
• Coco brooms

6. Social Activities
Vibhava activities towards society
• In male dominant manufacturing process Vaibhava has
involved about 95% of the female in the manufacturing
process.
• The employees are mostly from the nearby rural areas
that are trained for the various manufacturing process.
• Broom making is an SKILL as Vaibhava beliefs this, proper
training is given to have the quality manufacturing
process.
• Pick and drop services are provided to employees.
• Free food and crèches are provided to the children of the
working women.

7. DEPARMENTS IN AN INDUSTRY
finance
production
design
Marketing
material
Marketing orientation:
• Knowing the potential demand for product
• Taking feedbacks
• Conducting market survey
• Knowing competitors strategy

8. PRODUCT DEVELOPMENT
• Knowing drawbacks of existing product
• Changing design and logo if its outdated
• Improving the quality of product
• ANSOFF’s PRODUCT GROWTH GRID:
Existing products new products
EXISTING MKT
NEW MARKET
BROOMSTICK WIPERS
PG,BANKS etc Compact BS

9. Vision and mission
 Vision:
• “Global top in broom manufacturing industry in India
by 2015
 Mission:
• To be The Most Trusted Partner for providing Full
Line of The Total Housekeeping Solutions Hubli in
broom manufacturing industry

10. BOSTONS MARKETING STRATEGY
BUSINESS
BROOM
STICK
$
CARPETS
?
WOOLEN
DOG
WOODEN

11. SWOT ANALYSIS
 STRENGTHS:
• It is having number of branches all over India.
• It's pool of knowledgeable, skilled and dedicated
employees.
• It firmly believes in "Employee Growth and
Development is the development of the
organization" philosophy.
• Effective use of modern techniques and available
human resource.
• Internal organization is connected with less HR, and
more turnovers.

12.  WEAKNESS:
• As in every organization where advantages are there, disadvantages
are being they're like when strength is there, there must be
weaknesses. But we cannot list out weaknesses because at are very
less weakness when compared It’s compared to other industries.
 OPPORTUNITIES:
• Perfect business will be called perfect only when it adopt latest /
modern / suitable techniques in the first opportunity and to
develop the manpower to adopt them. This exists at Vibhava
Industries like
• Heavy Machinery's
• SMT(Self Managed Team)
• the customers in the global scenario.

13.  THREATS:
• Threat is also one of main component to decide
about the ability and performance of the company
stability, threat can be designed how long the
material/ machines can be operated well and good.
• Increasing number of competitors.
• Increasing demand of other local brands

14. 4p’s of marketing
• Price: prices of product are relatively cheaper but they have to
provide offers to the customers such as credit, bulk buying discount.
• Products: products are of good quality and they are of good quality
but they should be produced in large scale and deign has to be
changed as and when required
• Promotion: products should be advertised through local TV
networks, pamphlets should be distributed and hoarding has to be
built
• Place: place is quite far from market and it needs to have godown in
market to meet demand as and when arises

15. Strategy To increase existing sales
• Planning
– Creating more sales pressure
– Creating more demand for products
– Having feasibility to reach customers easily
– Giving incentives to salesperson
– Increasing present labour capacity
– Diversification i product designs

16. MARKETING STRATEGY
• Conducting surveys
• Exhibition and campaigns
• Knowing needs and serving customers according to
that
• Knowing competitors strategy
• Pamplets
• Car cards

17. SALES STRATEGY
(sell for tomorrow ,not just today)
• Providing credit facility
• Export to other countries
• Having more distribution chains
• Giving franchises
• Unique selling propositions
• Online marketing
• Home delivery

18. Resources required are as follows
• Latest technology
• More human resources
• Digital advertisements
• Recruiting experienced and skilled emplyees
• Diversification in product line
• Training and development