Technology trends and consumer experience, how to build for new age experience? how do we understand experience and its architecture? what are the possible candidates to attack to build an impact using technology.

1. CONSUMER - DATA - EXPERIENCE
DESIGN THINKING

2. – A N O N Y M O U S
“suddenly, i notice my fan move like a pendulum…holding my kids I
ran out”

3. – A N O N Y M O U S
“there are stories all around us we need to hear”

4. – S U P E R PA L
“there are many ways to experience a story”

5. H T T P S : / / S R O G E R S . C A RT O D B . C O M / V I Z / 6 7 1 4 A 4 3 A - E C A 5 - 1 1 E 4 - 9 F 3 D - 0 E 8 5 3 D 0 4 7 B B A / E M B E D _ M A P
“there are many ways to experience a story”
– S U P E R PA L

6. – S U P E R PA L
“its all about application of technology in a context”

7. – S U P E R PA L
“technology application defines our destiny”

8. HOW DID WE ALL EXPERIENCE IT?
MEDIA
CONTENT
S T O RY
DATA
SOCIAL
APPS
T E C H
TA R G E T H U M A N S
P H Y S I C A L

9. WHO AM I?
M A N - M A C H I N E
R E L AT I O N S H I P
@ R AV I PA L 1 2 1 4 S U P E R PA L B L O G . W O R D P R E S S . C O M

10. 1© COPYRIGHT 2013 SAPIENTNITRO | CONFIDENTIAL
P E O P L E ’ S P E R S O N
@ R U C H I R PA N D E L I N K E D I N . C O M / I N / R U C H I R PA N D E

11. BRINGING IT TOGETHER - HOW TO DELIVER EXPERIENCES
S T+
D E S I G N F O R H U M A N S
E M PAT H E T I C N AT U R A L E X P E R I E N C E S
D ATA
STRATEGY
ANALYTICS
STORY
SOLUTION
CREATIVE

12. EVERYTHING THAT NEEDS TO BE SAID
HAS ALREADY BEEN SAID. BUT SINCE NO
ONE WAS LISTENING, EVERYTHING MUST
BE SAID AGAIN
andre paul
THERE IS NOTHING NEW ABOUT THIS TALK

13. WE ARE HERE TO SHARE OUR EXPERIENCES, LEARNINGS AND CURRENT BELIEFS.
THESE THOUGHTS MAY OR MAY NOT BE INDUSTRY STANDARDS, HOWEVER
SOME OF THESE ARE INSPIRED BY INDUSTRY LEADERS AND THEIR WORK.

14. YOU SHOULD BE ABLE TO USE THESE THOUGHTS, IDEAS, FRAMEWORKS.
WE WOULD PREFER A DIALOG SO THAT THE CONVERSATIONS ARE RICHER.
THERE IS NO EXPERT HERE SO FEEL FREE TO CHIME IN.

15. THE GLOBAL ECONOMIC
CRISIS HAS
FUNDAMENTALLY RESET
THE WAY COMPANIES
DO BUSINESS
Jeffery Immelt, CEO
GE 2009 Annual meeting
http://wallpaper222.com/explore/jeffrey-immelt-quotes/

16. WHAT IS IT LIKE OUT THERE?
SOME CRUCIAL QUESTIONS
▸ less resources more output
▸ innovation is a regular vocabulary
▸ r&d is no more limited to selected few
▸ competitor attacks your product
▸ no second chances, get it right in one go
https://www.flickr.com/photos/27845211@N02/

17. CONTEXT
LET’S ALSO ADD ENVIRONMENTAL CHANGES
▸platform is eating the world
▸everybody is a casual programmer
▸its the age of disruption
▸lines between virtual and physical are blurring
▸and web is reversing

18. DIGITAL HAS FUNDAMENTALLY CHANGED
EXPECTATIONS
IN SHORT

19. S T R AT E G Y
N E W A G E T O O L S
DESIGN THINKINGEXPERIENCEINNOVATION

20. ACTIVITY
HEALTH CHECK :)
▸who amongst you is creative?
▸what is design?
▸product vs service?

21. CREATIVITY != ARTISTIC SKILL
superpal
TIP

22. FRAMEWORK - PROCESS
CUTTING
EDGE
TECHNOLOGIES
EXCEPTIONAL
OUTCOMES
PROTOTYPE
TEST
INNOVATION
IDEAS /
STRATEGIES
INSIGHTS
OBSERVATIONS OPPORTUNITIES

23. IDENTIFYING
PROBLEM
D E S I G N T H I N K I N G
C O N S U M E R
POTENTIAL
SOLUTIONS
DEVELOPING
PROTOTYPES
TESTING
&
REFINING
MEASURING

24. Recent trends show that people give preference to healthy food. Capitalizing
on this, you plan to launch a unique food chain in India which offers healthy
alternatives to popular food. You think that this might be successful as people
will love to eat healthy and tasty food without feeling guilty about eating out.
ACTIVITY

25. WE ARE IN THE AGE OF CHIEF EXECUTIVE
CUSTOMER
ibm
TIP

26. DON’T GET INTO REASONING BE
EMPATHETIC AND TRY AND LISTEN FOR
THE NEED
INTERVIEW YOUR PARTNER

27. NEED AS VERB (INSTEAD OF NOUN)
TIPS

28. LOOK FOR AN INSIGHT
INSIGHTS

29. POINT OF VIEW - A MODEL
DESCRIBE CUSTOMER
NEED
INSIGHT

30. TIPS
NARROW YOUR TARGET AUDIENCE
▸ narrow band of target consumers
▸ speeds up your development time
▸ guides your testing - narrows down your testing variables
▸ marketing - early insights
▸ saves money

31. TIPS
FOCUS ON THE NEED
▸ allows for the problem definition to be accurate
▸ allows for multiple solutions/alternatives
▸ guides your testing - experience
▸ marketing - helps with the messaging

32. EXAMPLE
TEMPLATE
______________ is a ________________
that allows
_________________ to _______________
<product/service> <relatable tool>
<specific target user> <use case>
by : rohan puri

33. TIPS
TOOLS
PRIMARY, QUALITATIVE, IN
CONTEXT
SOCIAL LISTENING, DIGITAL
ANTHROPOLOGY
SECONDARY QUANTITATIVE

34. VALUE
VALUE CREATION FRAMEWORK
TECHNOLOGY
(FEASIBILITY)
BUSINESS
(VIABILITY)
PEOPLE & HUMAN VALUES
(DESIRABILITY)

35. TIP
VALUE CREATION - TENSION OF PATHS/JOURNEYS
OUTSIDE IN
(CONSUMER
EXPERIENCE)
INSIDE OUT
(BUSINESS & TECH
DRIVEN)
being in consumer shoes
functionality based, monetary gains

36. DESIGN THINKING IS ABOUT DOING (AS
OPPOSED TO THINKING)
superpal
TIP

37. P R OTOT Y P I N G T E C H N I Q U E S
MEDIA FROM
FUTURE
M I N I M U M
V I A B L E
P R O D U C T STORY
BOARDS
PHYSICAL
PROPS
VIDEO
WIZARDRY

38. P R OTOT Y P E D E S I G N P R OTOT Y P E
B U I L D I N G T H E T H I N G R I G H T B U I L D I N G T H E R I G H T T H I N G
W H AT A R E T H E T E C H C H A L L E N G E S WO U L D P E O P L E U S E T H I S
C A N W E M A K E T H I S WO R K W I T H O U R T E C H H OW WO U L D T H I S WO R K TO B E D E S I R A B L E
W I L L I T M E E T R E Q U I R E M E N T S S H O U L D W E B U I L D I T AT A L L

39. TIP
FAIL EARLY FAIL OFTEN FAIL FAST
0
25
50
75
100
PLANNING DEVELOPMENT TEST DELIVERY
TOO LATE
LEARN
DANGER

40. TIP
SPEND MAXIMUM TIME FRAMING THE PROBLEM
understand
OBSERVATIONS INSIGHT POINT
OF VIEW TEST PROTOTYPE
frame
build
validate
re-frame
re-build
PROBLEM DEFINITION PROBLEM SOLUTION

41. TIPS
TOOLS
KEYNOTOPIA
HEAP
HEROKUHTML5
TEST FLIGHT
DATA & ANALYTICS
DISTRIBUTIONPROTOTYPE
MEASUREMENT
GOOGLE ANALYTICS

42. DATA - HOLY GRAIL

44. offline video

45. WHY DATA?
PROMISE OF DATA
DATA MINING
HYPOTHESIS
INTELLIGENT
EVENTS
QUESTION
VALIDATION
ACTIONABLE
INSIGHT
what do you want to happen?
why it happened?
what happened?
prescriptive intelligencehistorical intelligence predictive intelligence
business value

46. WHY DATA?
PROMISE OF DATA
DATA MINING
HYPOTHESIS
INTELLIGENT
EVENTS
QUESTION
VALIDATION
ACTIONABLE
INSIGHT
what do you want to happen?
why it happened?
what happened?
prescriptive intelligencehistorical intelligence predictive intelligence
RECOMMENDED
ACTION
INSIGHTSINFORMATION
business value
DATA

47. D ATA D R I V E N E X P E R I E N C E S
P E R S O N A L I Z E D - R E L E VA N T & TA R G E T E D
C O N T E X T U A L I Z E D - S P E C I F I C T O M Y S C E N A R I O
R E A LT I M E - I N T H E M O M E N T

48. – S U P E R PA L
“We need to focus on understanding consumer context to deliver
relevant personalized experiences.”
E X P L I C I T D ATA
D E C L A R E D
I M P L I C I T D ATA
I N F E R R E D
context
circumstances
people
when,
where

49. – A N O N Y M O U S
“We are in the age of context.”

50. – S U P E R PA L
“Data is the oxygen of the age of context.”
C O N S U M E R R E S E A R C H
P H Y S I C A L A N A LY T I C S
C A M PA I G N A N A LY S I S
S E N T I M E N T A N A LY S I S
I N N O VAT I O N M O D E L I N G
R I S K M O D E L I N G
E X P E R I E N C E A N A LY T I C S
F R A U D D E T E C T I O N
S M A RT C I T I E S
M U C H M O R E
P R E D I C T I V E

52. UNDERSTAND
(CONSUMER &
CONTEXT)
BUILD
(INTELLIGENCE)
OPTIMIZE
(MEASURE)
DATA AS A BUSINESS MODEL
DATA AS THE INNOVATION TOOL

53. EXPERIENCE

54. H O W C A N Y O U R E -
I N V E N T A C L O C K
E X P E R I E N C E
http://etc.usf.edu/clipart/33600/33609/clock-12-15_33609

55. NARRATE YOUR IDEA - DESIGN -
FUNCTIONALITY ETC.
DESIGN A BETTER CLOCK EXPERIENCE

56. OPTION - 1
https://www.facebook.com/electronicshub.org/videos/916718788350689/

57. OPTION 2
dm.ncl.ac.uk

58. THIS IS EXPERIENCE
dm.ncl.ac.uk

59. – S U P E R PA L
“Technology isn’t just SILICON.”

60. – S U P E R PA L
“Experience isn't just a terminal.”

61. – S U P E R PA L
“A human experience usually involves appealing to one or more of
human senses”

63. A R C H I T E C T U R E
P L AT F O R M
S E R V I C E
I N T E R A C T I O N
E N G A G E M E N T

64. E X P E R I E N C E A R C H I T E C T U R E
P L AT F O R M
S E R V I C E
I N T E R A C T I O N
E N G A G E M E N T
S E R V I C E -
D E S I G N
I N T E R A C T I O N - D E S I G N
S TO RY

65. E X P E R I E N C E A R C H I T E C T U R E - F L AT T E N E D
S E R V I C E -
D E S I G N
I N T E R A C T I O N - D E S I G N
S TO RY
WHAT DOES IT DOHOW DO I USE IT
HOW DOES IT MAKE ME
FEEL

66. B U I L D I N G A N I N T E R FA C E I S T H E C L O S E S T T O
B U I L D I N G A N E X P E R I E N C E

67. – S U P E R PA L
“enables interaction between subject and object.”
I N T E R A C T I O N

68. I N T E R A C T I O N S
• are the micro moments
• micro moments form micro
experiences
• aggregated micro experiences
together make for an experience
M I C R O / P R O D U C T
I N T E R A C T I O N
M A C R O / B R A N D
L I F E / P U R P O S E

69. • The wheel is an extension of the foot.
• The book is an extension of the eye.
• Clothing is an extension of the skin.
• Electric circuitry is an extension of the central nervous system.
— Marshall McLuhan
M E D I U M I S T H E M E S S A G E

70. • Product’s success is increasingly determined by User Experience and not by
technology.
• Convenience and ease of use are key differentiators over functionality and
form.
• Innovations in interface layer and hence interaction design are going to usher
human kinds into new era.
— Superpal
I N T E R FA C E I S T H E M E S S A G E

71. S E C O N D G E N I N T E R FA C E S
A R E R U L I N G T H E R O O S T
https://www.flickr.com/photos/jasonnewport/14674675588
https://commons.wikimedia.org/wiki/File:Flipboard-ipad-apple-853618-l.jpg
https://en.wikipedia.org/wiki/Pinterest

72. – S U P E R PA L
“localized and personalized push context would be the key to third
gen interfaces”

73. I N T E R FA C E I S T H E E X P E R I E N C E
I N T E R FA C E
L AY E R
PRODUCT /
SERVICE
AGGREGATES MULTIPLE
INTERFACESHIDES THE COMPLEXITY

74. - S U P E R PA L
“Interfaces could go invisible with pervasive computing but shall
remain the key to natural experiences”

75. INNOVATION

77. WHAT’S INNOVATION?

78. X + Y TOGETHER CAN HELP ME DO Z
ACTIVITY

79. Car Office Building Airlines Groceries
Aadhar Card
Railways Light Bulb Traffic Light Luggage
Refrigerator Remote Control Coffee Maker

80. ITS NOT THE OUTCOME BUT ACTUALLY
THE PROCESS
LET’S DEFINE IT IN CONTEXT OF THIS WORKSHOP

81. THING ABOUT GOOD IDEA IS TO HAVE
MANY IDEAS (LEAVE JUDGEMENT OUT)
IDEA

82. ITS THE PROCESS OF COMING UP WITH
MANY IDEAS
HINT: GO FOR WILD
BRAINSTORM

83. SYNTHESIS OVER ANALYSIS
superpal
TIP

85. I N N OVAT I O N
PRODUCT INNOVATIONBRAND INNOVATION EXPERIENCE INNOVATION
INNOVATE CONSUMER
EXPERIENCEDEVELOP A NEW PRODUCTCREATE A NEW MARKET

86. I N N OVAT I O N A P P R OA C H E S
LABS & PILOTSHYBRID AGILEANALYTICS & OPTIMIZATION LEAN STARTUP
incremental breakthrough

87. TIPS - INNOVATION

88. – S U P E R PA L
Computers are changing the way we live, but the real question is
what is it that is not changing about them?
I N N O VAT I O N I S A B O U T C H A L L E N G I N G T H E S TAT U S Q U O

89. – S U P E R PA L
If you have built a perfect product, you are already late.
M I N I M U M V I A B L E P R O D U C T I S T H E WAY T O G O

90. – S T E V E J O B S
Design is how it works
A P PA R E N T T E C H N O L O G Y I S A B A D D E S I G N

91. – S U P E R PA L
Great work needs bold thinking - mix them around
A N T I - D I S C I P L I N A RY I S T H E R I G H T T E A M D I S C I P L I N E

92. ANOTHER INTRO

93. TRENDS-EXPERIENCES
TRENDS

94. martech landscape

95. ONE DEVICE TO MANY DEVICES - ALL OF
THESE DEVICES TOGETHER REQUIRE A
NEW WAY OF THINKING, DESIGNING AND
DELIVERING EXPERIENCES
superpal
TREND 1

96. EXAMPLE

97. AMBIENT COMPUTING - TECH GOES
INVISIBLE IT GETS INTEGRATED INTO
YOUR ENVIRONMENT
superpal
TREND 2

98. EXAMPLE

99. EXAMPLE

100. COGNITIVE COMPUTING - MACHINES
WILL COMPETE WITH HUMANS FOR THE
SAME JOBS
superpal
TREND 3

101. EXAMPLE

102. PERVASIVE ANALYTICS - SENSORS,
COMMUNICATION, DEVICES WILL FEED
ALL KIND OF INFORMATION TO
MACHINES
superpal
TREND 4

103. EXAMPLE

104. ON DEMAND MANUFACTURING - WHEN
YOU WILL DOWNLOAD YOUR CLOTHES
FROM INTERNET
superpal
TREND 5

105. EXAMPLE

106. IOT PLATFORMS - TO SUPPORT DEVICE
MESH, AMBIENT COMPUTING AND
INFORMATION OF EVERYTHING NEW
KIND OF PLATFORMS WOULD RISE
superpal
TREND 6

107. ONE LAST THING

108. BRINGING IT TOGETHER - HOW TO DELIVER EXPERIENCES
S T+
D E S I G N F O R H U M A N S
E M PAT H E T I C N AT U R A L E X P E R I E N C E S
D ATA
STRATEGY
ANALYTICS
STORY
SOLUTION
CREATIVE