You're on LinkedIn so now what? This presentation provides insight into how your business can benefit from utilizing LinkedIn is ways that you might not of realized were even possible. Learn to leverage LinkedIn's robust business features to leverage the true power of LinkedIn for your business.
1. Getting
Presented to
The Chamber of Commerce Grand Haven, Spring Lake, Ferrysburg
Jason Piasecki
Partner, Revel
2. Getting LinkedIn
• What New?
• Getting Down to Business
• Breakout
• Practice Makes Perfect
• Next Steps
3.
4. LinkedIn
• Professionals use LinkedIn to exchange
information, ideas and opportunities
• The world’s largest professional network
• 187 million members
• 100 million new members in past two years
• 2.6 million company pages
• 277% more effective than Facebook and Twitter for
lead generation
20. Profile
• Users tend not to take full advantage of the Profile
• Simply adding your current and past positions isn’t
enough
• Profiles with photos are seven times more
interactive than those without a photo
• Take the time to enhance your personal brand via
LinkedIn to achieve better results
22. Your Public Profile URL
1. Go to Settings and click "Edit your public profile”In
the "Your public profile URL" box on the right, click
the "Customize your public profile URL" link
2. Type the last part of your new custom URL in the
text box
3. Click Set Custom URL
23. Connections
• Connections are everything
• Only connect with users they know and not
complete strangers
• Requires you to provide an email address for each
new invite
• Leverage introductions to 2nd or 3rd connections
24. InMaps
• Your InMap is an interactive visual representation of
your professional universe, based on the
relationships between your connections.
26. Recommendations
• Recommendations help build credibility for users
• Newer feature called “Endorsements,” which is a
simpler way for users to recommend your work
• Instead of writing a paragraph or two, a user can
just click “endorse” to recommend a certain skill or
expertise you have listed on your profile
29. Company Page
• New company page layout
• Condensed version of a company’s website
• Highlight Services
• Post jobs
• Showcase customer testimonials
• View stats on visitors
36. Adding a Company Page
1. Click Companies near the top of your home page
2. Click the Add a Company link in the upper right area
of the page
3. Enter your company's official name and your work
email address
4. Click Continue and enter your company information
43. Breakout
1. Review Your Company Page
2. Search Companies to Follow
3. Find Competitors
4. Map Out Your Services
5. Organize Content
6. Create a Company Page Plan
45. Make LinkedIn part of your day
1. Create a plan that works for you
1. Tip: Be realistic
2. Tip: Listen before you speak
3. Tip: Be genuine
4. Tip: Find a time that works for you
5. Tip: Make it part of your routine
6. Tip: Schedule status updates using HootSuite
7. Tip: Have fun!
46. Example LinkedIn Business Plan
• Monday
– Update status (0:05), Add connections (0:15)
• Tuesday
– Update company status (0:05), Request recommendations
(0:10)
• Wednesday
– Update status (0:05), Read news, Follow companies, (0:15)
• Thursday
– Update company status (0:05), Enhance services (0:15)
• Friday
– Update status (0:05), Make a recommendation (0:10)
• Total = 1 hour, 30 minutes