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Social Media presentation to the Rethinking Leading retreat
1. How to use Social Media
in ministry?
Practical applications for
Rethinking Leading
By John Roland, MDiv
Social Media Strategist
Twitter: @jaroland74
Email: jaroland74@yahoo.com
LinkedIn: www.linkedin.com/in/johnaroland
2. How does Social Media relate
to ministry?
• Social media is ALL about the
SOCIAL in the Social Media.
• Media will change, SOCIAL will not. It is ALL about
people. It is a tool to CONNECT to people.
• Sound familiar?
• Are you good at Pastoral Ministry? Social media is for
you!
John Roland, @jaroland74
3. Social Media Benefits . . .
Four main benefits:
• communication
• collaboration
• community
• collective intelligence opportunities
John Roland, @jaroland74
5. • Social Media (SM) and the Donut Factor---We can define social
media in terms of donuts, but think of SM more like an appetizer
or dessert in your marketing mix. It’s certainly NOT the main
entrée and won’t fill you up … yet.
John Roland, @jaroland74
7. “We don’t need social media.”
• You may be ignoring social media, but it’s not ignoring you.
• Ignore Social Media at Your Own Risk.
• Churches, Ministries, and the entire community are active
in social media.
• They engage in peer discussion.
• If you don’t engage with them, the conversation continues.
• But, it goes on without you.
John Roland, @jaroland74
9. 65% of all adults are on social
media
John Roland, @jaroland74
10. Why Social Media? Think Dale Carnegie
• 1. AROUSE IN THE OTHER PERSON AN EAGER WANT (establish a
problem solver brand)
• 2. BECOME GENUINELY INTERESTED IN OTHER PEOPLE.
• 3. GIVE HONEST, SINCERE APPRECIATION
• 4. BE A GOOD LISTENER. ENCOURAGE OTHERS TO TALK ABOUT
THEMSELVES
• 5. TALK IN TERMS OF THE OTHER PERSON’S INTERESTS
• 6. REMEMBER THAT A PERSON’S NAME IS TO THAT PERSON THE
SWEETEST AND MOST IMPORTANT SOUND IN ANY LANGUAGE
• 7. SMILE (present yourself in a pleasant, happy way)
https://www.linkedin.com/pulse/significantly-improve-your-online-marketing-applying-seven-graham?trk=object-title
12. Top 4 Ways Millennials are integrating
technology & faith by Barna
https://www.barna.org/barna-update/millennials/640-how-technology-is-changing-millennial-faith#.VQ4rKY7F9yy
13. Watch Out, Pastors: Millennials Are Fact-
Checking Your Sermons
John Roland, @jaroland74
15. What do you want to POST?
•P: People (Who do you want to reach?)
•O: Objective (What do you want them to
do?)
•S: Strategy (How to do it?)
•T: Technology (Implementing
Technology)
John Roland, @jaroland74
16.
17. Pick 5 Social Media channels and stick
with them.
John Roland, @jaroland74
18. Comments on Google Hangouts
• FREE—just need a webcam and a gmail account.
• Dr. Ricketson has produced a number of Follower
First Google Hangouts.
• Focus on authenticity rather than flashy
videography.
• 10 people are allowed on camera at a time.
• Q&A via Twitter or Google+
• Posts on YouTube channel automatically.
19. • Create a living resume (professional picture a must)
with active recommendations, connections, and links.
• Actively request recommendations from people who
have seen your work. Link them to your profile.
• LinkedIn is a massive networking opportunity for
professionals and contributing to the group discussions
will present you as a thought leader in your industry.
• You should target the right groups and start
conversations related to your areas of expertise.
John Roland, @jaroland74
20. • Tremendous opportunity to encourage your
church members in their profession.
• Endorse people, recommend them in their
areas of excellence.
• Wonderful tool to connect and support
people where they are.
John Roland, @jaroland74
21. Tools to manage Social Media
• Hootsuite.com
• Buffer.com
• Both FREE sites allow you to schedule
your posts and bring some balance to
your social media activities!
23. How can pastors use social
media?
• Thank people by name using their Twitter account
handle. Make heroes out of them.
• Encourage by endorsing and recommending pastors
and volunteers on LinkedIn.
• Include as many pictures & videos (with permission) of
people and volunteers in your posts as possible.
• Create authentic online connections (Google
Hangouts) to thought leaders for GBC pastors.
30. Future of Social Media?
• Everything is going to mobile devices.
• Videos are the new audio.
https://www.youtube.com/watch?v=GRiwUCXPo8U&list=PLEkF__EZwFZKYfGAqPtFWa_oz2geAfucE&index=9
31. Future of Social Media in
ministry?
• Live streaming video of services.
• Interactive sermons (live tweets, texting).
• People taking selfies of them living out the
theme of the message.
• Continuous dialogue with ministry leaders is
expected. No more gatekeepers.
• More video conferencing for conventions.
John Roland, @jaroland74
32. Do not be afraid!
• Social media is ALL about the
SOCIAL in the Social Media.
• Media will change, SOCIAL will not. It is ALL about
people. It is a tool to CONNECT to people.
• Sound familiar?
• Are you good at Pastoral Ministry? Social media is for
you!
John Roland, @jaroland74