1. Nestle Maggi
BY:
•AFTAB SAYED
•HARSH MELWANI
•JAPJEEV SINGH
•PARTH KHAKHAR
•PRITHVEERAJ
WHABI

3. Nestle India Ltd. (NIL)
• Introduced in 1982
• Subsidairy of the global FMCG Major Nestlé
New Food Category all together
• Instant noodles
• Retained its leadership until the early 2000s
In 2005, NIL started a healthy range

4. Maggi 2 minutes Noodles
• It has market share of well over 90%
No serious Rivals in years yet.
• ITC came out with ready to eat pasta
Only past 25 years did the brand take aboard a
celebrity (Preity Zinta)

23. Maggi 2 minutes Noodles
It has market share of well over 90%
No serious Rivals in years yet.
ITC came out with ready to eat pasta
Only past 25 years did the brand take aboard a celebrity (Preity
Zinta)