SlideShare ist ein Scribd-Unternehmen logo

Designing and Managing Services

•
•
Justine Andrea C. Paredes
Justine Andrea C. Paredes

Designing and Managing Services Chapter 13, Kotler Marketing Report

1 von 24
CHAPTER 13: TOP 10 CONCEPTS DESIGNING AND MANAGING SERVICES Justine Andrea C. Paredes Ateneo School of Medicine and Public Health Wednesday May 12, 2010
Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Wednesday May 12, 2010
Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Wednesday May 12, 2010
Concept 1: Intangible Acts are Everywhere Business Government Private nonprofit Manufacturing and Retail Wednesday May 12, 2010
Concept 1: Intangible Acts are Everywhere ,[object Object],[object Object],[object Object],[object Object],[object Object],Wednesday May 12, 2010
Concept 2: Service Cocktail ,[object Object],[object Object],[object Object],Wednesday May 12, 2010 ,[object Object],[object Object],[object Object],[object Object]
Concept 2: Service Cocktail ,[object Object],[object Object],[object Object],[object Object],Wednesday May 12, 2010 ,[object Object],[object Object],[object Object],[object Object]
Concept 2: Service Cocktail ,[object Object],[object Object],[object Object],[object Object],Wednesday May 12, 2010
Concept 3: Service Features ,[object Object],[object Object],[object Object],Wednesday May 12, 2010 ,[object Object],[object Object],[object Object]
Concept 3: Service Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Wednesday May 12, 2010
Concept 3: Service Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Wednesday May 12, 2010
Concept 3: Service Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Wednesday May 12, 2010
Concept 4: Application of Features ,[object Object],[object Object],[object Object],Wednesday May 12, 2010
Concept 5: Provider-Customer Tandem Wednesday May 12, 2010 Provider Failure? Improve Customer Relationship Present Customer Failure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Concept 6: Holistic Marketing ,[object Object],[object Object],[object Object],Wednesday May 12, 2010
Concept 7: Filling the Gaps Wednesday May 12, 2010 Service Delivery External Communications
Concept 7: Filling the Gaps Wednesday May 12, 2010 Reliability Responsiveness Assurance Empathy Tangibles Service-Quality Specification
Concept 8: Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Wednesday May 12, 2010
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Concept 8: Best Practices Wednesday May 12, 2010
Concept 9: Brand Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Wednesday May 12, 2010
Concept 10: Satisfying the Customer Wednesday May 12, 2010 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Wednesday May 12, 2010
[object Object],[object Object],[object Object],[object Object],Conclusion Wednesday May 12, 2010
CHAPTER 13: TOP 10 CONCEPTS DESIGNING AND MANAGING SERVICES Justine Andrea C. Paredes Ateneo School of Medicine and Public Health Wednesday May 12, 2010

Empfohlen

Designing and managing services
Designing and managing servicesDesigning and managing services
Designing and managing servicesShimranz Skillls
 
Designing and Managing Services
Designing and Managing ServicesDesigning and Managing Services
Designing and Managing ServicesSumit Pradhan
 
Three stage model of service consumpt
Three stage model of service consumptThree stage model of service consumpt
Three stage model of service consumptDr. Amitabh Mishra
 
Unit 2 flower of service
Unit 2 flower of serviceUnit 2 flower of service
Unit 2 flower of serviceDeborah Sharon
 
Chapter 14 - Developing Pricing Strategies and Programs
Chapter 14 - Developing Pricing Strategies and ProgramsChapter 14 - Developing Pricing Strategies and Programs
Chapter 14 - Developing Pricing Strategies and ProgramsDr. Ankit Kesharwani
 
Developing Pricing Strategy
Developing Pricing StrategyDeveloping Pricing Strategy
Developing Pricing StrategyChoudhry Asad
 
Crafting the service Environment
Crafting the service EnvironmentCrafting the service Environment
Crafting the service EnvironmentMaHa Quest
 
Services marketing (ppt slides)
Services marketing (ppt slides)Services marketing (ppt slides)
Services marketing (ppt slides)Dr.N.G.P.Arts and Science College, Coimbatore, India
 

Empfohlen

Designing and managing services
Designing and managing servicesDesigning and managing services
Designing and managing servicesShimranz Skillls
 
Designing and Managing Services
Designing and Managing ServicesDesigning and Managing Services
Designing and Managing ServicesSumit Pradhan
 
Three stage model of service consumpt
Three stage model of service consumptThree stage model of service consumpt
Three stage model of service consumptDr. Amitabh Mishra
 
Unit 2 flower of service
Unit 2 flower of serviceUnit 2 flower of service
Unit 2 flower of serviceDeborah Sharon
 
Chapter 14 - Developing Pricing Strategies and Programs
Chapter 14 - Developing Pricing Strategies and ProgramsChapter 14 - Developing Pricing Strategies and Programs
Chapter 14 - Developing Pricing Strategies and ProgramsDr. Ankit Kesharwani
 
Developing Pricing Strategy
Developing Pricing StrategyDeveloping Pricing Strategy
Developing Pricing StrategyChoudhry Asad
 
Crafting the service Environment
Crafting the service EnvironmentCrafting the service Environment
Crafting the service EnvironmentMaHa Quest
 
Services marketing (ppt slides)
Services marketing (ppt slides)Services marketing (ppt slides)
Services marketing (ppt slides)Dr.N.G.P.Arts and Science College, Coimbatore, India
 
Chapter 07 promoting services and educating customers
Chapter 07 promoting services and educating customersChapter 07 promoting services and educating customers
Chapter 07 promoting services and educating customersNardin A
 
Designing and Managing Services
Designing and Managing ServicesDesigning and Managing Services
Designing and Managing ServicesCarlo Muyot
 
Services marketing 7e chapter1
Services marketing 7e chapter1Services marketing 7e chapter1
Services marketing 7e chapter1Jinan Khanfar
 
Service marketing Notes
Service marketing NotesService marketing Notes
Service marketing NotesJayakrishnan V
 
Designing and managing services 1
Designing and managing services 1Designing and managing services 1
Designing and managing services 1school
 
Flower of service marketing
Flower of service marketingFlower of service marketing
Flower of service marketingAnjali Das V.M
 
Challanges in service marketing
Challanges in service marketingChallanges in service marketing
Challanges in service marketingdeepu2000
 
Distribution in services
Distribution in servicesDistribution in services
Distribution in servicesPrithvi Ghag
 
Technology in Service
Technology in ServiceTechnology in Service
Technology in ServiceDinesh
 
Developing service concepts
Developing service conceptsDeveloping service concepts
Developing service conceptsPrithvi Ghag
 
Direct Marketing & Personal Selling
Direct Marketing & Personal SellingDirect Marketing & Personal Selling
Direct Marketing & Personal SellingAnubha Rastogi
 
Service Product Development
Service Product DevelopmentService Product Development
Service Product DevelopmentArjun Rajan
 
Creating customer value, Satisfaction and Loyalty
Creating customer value, Satisfaction and LoyaltyCreating customer value, Satisfaction and Loyalty
Creating customer value, Satisfaction and LoyaltyFree Talk 2 Other
 
Full services marketing
Full services marketingFull services marketing
Full services marketingSudeep Maheshwari
 
Nature, characteristics of services
Nature, characteristics of servicesNature, characteristics of services
Nature, characteristics of servicesPranav Kumar Ojha
 
Service environment
Service environmentService environment
Service environmentPrithvi Ghag
 
Services Marketing
Services MarketingServices Marketing
Services MarketingShantanu Ghosh
 
Services Marketing Triangle
Services Marketing Triangle Services Marketing Triangle
Services Marketing Triangle Durgadatta Dash
 
Marketing HIGHER EDUCATION INSTITUTIONS OR UNIVERSITIES
Marketing HIGHER EDUCATION INSTITUTIONS OR UNIVERSITIESMarketing HIGHER EDUCATION INSTITUTIONS OR UNIVERSITIES
Marketing HIGHER EDUCATION INSTITUTIONS OR UNIVERSITIESKondwani Manda
 
7 Sm Gaps Model
7 Sm Gaps Model7 Sm Gaps Model
7 Sm Gaps Modelbvsrikant
 
Chapter 13 Designing and Managing Services: Top Ten Concepts
Chapter 13 Designing and Managing Services: Top Ten Concepts Chapter 13 Designing and Managing Services: Top Ten Concepts
Chapter 13 Designing and Managing Services: Top Ten Concepts Luis Joson
 
Designing Services
Designing ServicesDesigning Services
Designing ServicesNick Marsh
 

Weitere ähnliche Inhalte

Was ist angesagt?

Chapter 07 promoting services and educating customers
Chapter 07 promoting services and educating customersChapter 07 promoting services and educating customers
Chapter 07 promoting services and educating customersNardin A
 
Designing and Managing Services
Designing and Managing ServicesDesigning and Managing Services
Designing and Managing ServicesCarlo Muyot
 
Services marketing 7e chapter1
Services marketing 7e chapter1Services marketing 7e chapter1
Services marketing 7e chapter1Jinan Khanfar
 
Service marketing Notes
Service marketing NotesService marketing Notes
Service marketing NotesJayakrishnan V
 
Designing and managing services 1
Designing and managing services 1Designing and managing services 1
Designing and managing services 1school
 
Flower of service marketing
Flower of service marketingFlower of service marketing
Flower of service marketingAnjali Das V.M
 
Challanges in service marketing
Challanges in service marketingChallanges in service marketing
Challanges in service marketingdeepu2000
 
Distribution in services
Distribution in servicesDistribution in services
Distribution in servicesPrithvi Ghag
 
Technology in Service
Technology in ServiceTechnology in Service
Technology in ServiceDinesh
 
Developing service concepts
Developing service conceptsDeveloping service concepts
Developing service conceptsPrithvi Ghag
 
Direct Marketing & Personal Selling
Direct Marketing & Personal SellingDirect Marketing & Personal Selling
Direct Marketing & Personal SellingAnubha Rastogi
 
Service Product Development
Service Product DevelopmentService Product Development
Service Product DevelopmentArjun Rajan
 
Creating customer value, Satisfaction and Loyalty
Creating customer value, Satisfaction and LoyaltyCreating customer value, Satisfaction and Loyalty
Creating customer value, Satisfaction and LoyaltyFree Talk 2 Other
 
Nature, characteristics of services
Nature, characteristics of servicesNature, characteristics of services
Nature, characteristics of servicesPranav Kumar Ojha
 
Service environment
Service environmentService environment
Service environmentPrithvi Ghag
 
Services Marketing Triangle
Services Marketing Triangle Services Marketing Triangle
Services Marketing Triangle Durgadatta Dash
 
Marketing HIGHER EDUCATION INSTITUTIONS OR UNIVERSITIES
Marketing HIGHER EDUCATION INSTITUTIONS OR UNIVERSITIESMarketing HIGHER EDUCATION INSTITUTIONS OR UNIVERSITIES
Marketing HIGHER EDUCATION INSTITUTIONS OR UNIVERSITIESKondwani Manda
 
7 Sm Gaps Model
7 Sm Gaps Model7 Sm Gaps Model
7 Sm Gaps Modelbvsrikant
 

Was ist angesagt? (20)

Chapter 07 promoting services and educating customers
Chapter 07 promoting services and educating customersChapter 07 promoting services and educating customers
Chapter 07 promoting services and educating customers
 
Designing and Managing Services
Designing and Managing ServicesDesigning and Managing Services
Designing and Managing Services
 
Services marketing 7e chapter1
Services marketing 7e chapter1Services marketing 7e chapter1
Services marketing 7e chapter1
 
Service marketing Notes
Service marketing NotesService marketing Notes
Service marketing Notes
 
Designing and managing services 1
Designing and managing services 1Designing and managing services 1
Designing and managing services 1
 
Flower of service marketing
Flower of service marketingFlower of service marketing
Flower of service marketing
 
Challanges in service marketing
Challanges in service marketingChallanges in service marketing
Challanges in service marketing
 
Distribution in services
Distribution in servicesDistribution in services
Distribution in services
 
Technology in Service
Technology in ServiceTechnology in Service
Technology in Service
 
Developing service concepts
Developing service conceptsDeveloping service concepts
Developing service concepts
 
Direct Marketing & Personal Selling
Direct Marketing & Personal SellingDirect Marketing & Personal Selling
Direct Marketing & Personal Selling
 
Service Product Development
Service Product DevelopmentService Product Development
Service Product Development
 
Creating customer value, Satisfaction and Loyalty
Creating customer value, Satisfaction and LoyaltyCreating customer value, Satisfaction and Loyalty
Creating customer value, Satisfaction and Loyalty
 
Full services marketing
Full services marketingFull services marketing
Full services marketing
 
Nature, characteristics of services
Nature, characteristics of servicesNature, characteristics of services
Nature, characteristics of services
 
Service environment
Service environmentService environment
Service environment
 
Services Marketing
Services MarketingServices Marketing
Services Marketing
 
Services Marketing Triangle
Services Marketing Triangle Services Marketing Triangle
Services Marketing Triangle
 
Marketing HIGHER EDUCATION INSTITUTIONS OR UNIVERSITIES
Marketing HIGHER EDUCATION INSTITUTIONS OR UNIVERSITIESMarketing HIGHER EDUCATION INSTITUTIONS OR UNIVERSITIES
Marketing HIGHER EDUCATION INSTITUTIONS OR UNIVERSITIES
 
7 Sm Gaps Model
7 Sm Gaps Model7 Sm Gaps Model
7 Sm Gaps Model
 

Andere mochten auch

Chapter 13 Designing and Managing Services: Top Ten Concepts
Chapter 13 Designing and Managing Services: Top Ten Concepts Chapter 13 Designing and Managing Services: Top Ten Concepts
Chapter 13 Designing and Managing Services: Top Ten Concepts Luis Joson
 
Designing Services
Designing ServicesDesigning Services
Designing ServicesNick Marsh
 
This Is Service Design – UX Week 2011
This Is Service Design – UX Week 2011This Is Service Design – UX Week 2011
This Is Service Design – UX Week 2011Jamin Hegeman
 
Introduction on Service Design
Introduction on Service DesignIntroduction on Service Design
Introduction on Service DesignValeria Grauso
 
What is Service Design?
What is Service Design?What is Service Design?
What is Service Design?Daniel Harris
 
5 Things I Wish I Knew – A Service Design Journey
5 Things I Wish I Knew – A Service Design Journey5 Things I Wish I Knew – A Service Design Journey
5 Things I Wish I Knew – A Service Design JourneyJamin Hegeman
 
Service Design Thinking
Service Design ThinkingService Design Thinking
Service Design ThinkingMarc Stickdorn
 

Andere mochten auch (10)

Chapter 13 Designing and Managing Services: Top Ten Concepts
Chapter 13 Designing and Managing Services: Top Ten Concepts Chapter 13 Designing and Managing Services: Top Ten Concepts
Chapter 13 Designing and Managing Services: Top Ten Concepts
 
Designing Services
Designing ServicesDesigning Services
Designing Services
 
This Is Service Design – UX Week 2011
This Is Service Design – UX Week 2011This Is Service Design – UX Week 2011
This Is Service Design – UX Week 2011
 
on Service Design
on Service Designon Service Design
on Service Design
 
Introduction on Service Design
Introduction on Service DesignIntroduction on Service Design
Introduction on Service Design
 
What is Service Design?
What is Service Design?What is Service Design?
What is Service Design?
 
Service Design
Service DesignService Design
Service Design
 
5 Things I Wish I Knew – A Service Design Journey
5 Things I Wish I Knew – A Service Design Journey5 Things I Wish I Knew – A Service Design Journey
5 Things I Wish I Knew – A Service Design Journey
 
Service Design
Service DesignService Design
Service Design
 
Service Design Thinking
Service Design ThinkingService Design Thinking
Service Design Thinking
 

Ähnlich wie Designing and Managing Services

Chapter 13. designing&managing services.macapinlac
Chapter 13. designing&managing services.macapinlacChapter 13. designing&managing services.macapinlac
Chapter 13. designing&managing services.macapinlacRonald Macapinlac
 
Chapter 13. Designing&Managing Services.Macapinlac
Chapter 13. Designing&Managing Services.MacapinlacChapter 13. Designing&Managing Services.Macapinlac
Chapter 13. Designing&Managing Services.MacapinlacRonald Macapinlac
 
Asmph Marketing - Chapter 13
Asmph Marketing - Chapter 13Asmph Marketing - Chapter 13
Asmph Marketing - Chapter 13jeunesse09
 
C:\Fakepath\Final Customer Value, Satisfaction And Loyalty
C:\Fakepath\Final Customer Value, Satisfaction And LoyaltyC:\Fakepath\Final Customer Value, Satisfaction And Loyalty
C:\Fakepath\Final Customer Value, Satisfaction And Loyaltyvictorialoreliemtan
 
Customer value, satisfaction and loyalty
Customer value, satisfaction and loyaltyCustomer value, satisfaction and loyalty
Customer value, satisfaction and loyaltyvictorialoreliemtan
 
Enatsu chapter 7 marketing
Enatsu chapter 7 marketingEnatsu chapter 7 marketing
Enatsu chapter 7 marketingL3S
 
Chapter 5 doromal
Chapter 5 doromalChapter 5 doromal
Chapter 5 doromalhdoromal
 
Clayton Christensen Innovative Prescription
Clayton Christensen Innovative PrescriptionClayton Christensen Innovative Prescription
Clayton Christensen Innovative PrescriptionLucien Engelen
 
Palma 15 marketing de guia
Palma 15 marketing de guiaPalma 15 marketing de guia
Palma 15 marketing de guiasmylecandy
 
Chapter 5: Creating Customer Value, Satisfaction, and Loyalty
Chapter 5: Creating Customer Value, Satisfaction, and LoyaltyChapter 5: Creating Customer Value, Satisfaction, and Loyalty
Chapter 5: Creating Customer Value, Satisfaction, and LoyaltyJover Chavez
 
Ayes Report: Kotler-Chapter 3
Ayes Report: Kotler-Chapter 3Ayes Report: Kotler-Chapter 3
Ayes Report: Kotler-Chapter 3edsamac
 
MHealth - The Need for a Strategic Framework for Development and Sustainability
MHealth - The Need for a Strategic Framework for Development and SustainabilityMHealth - The Need for a Strategic Framework for Development and Sustainability
MHealth - The Need for a Strategic Framework for Development and SustainabilityHealth Informatics New Zealand
 
Chapter 1 Defining Marketing for the 21st Century
Chapter 1 Defining Marketing for the 21st CenturyChapter 1 Defining Marketing for the 21st Century
Chapter 1 Defining Marketing for the 21st CenturyJeffray Ang
 
Strategic facilities planning_hf_symposium_110907 (nx_power_lite)
Strategic facilities planning_hf_symposium_110907 (nx_power_lite)Strategic facilities planning_hf_symposium_110907 (nx_power_lite)
Strategic facilities planning_hf_symposium_110907 (nx_power_lite)2dplanning
 
Chapter 7 PreviewReview IDIC Framework InteractCommunicat
Chapter 7 PreviewReview IDIC Framework InteractCommunicatChapter 7 PreviewReview IDIC Framework InteractCommunicat
Chapter 7 PreviewReview IDIC Framework InteractCommunicatsimisterchristen
 
The carevoice mobilemonday startup competition 2014
The carevoice mobilemonday startup competition 2014The carevoice mobilemonday startup competition 2014
The carevoice mobilemonday startup competition 2014Bruno Bensaid
 

Ähnlich wie Designing and Managing Services (20)

Chapter 13. designing&managing services.macapinlac
Chapter 13. designing&managing services.macapinlacChapter 13. designing&managing services.macapinlac
Chapter 13. designing&managing services.macapinlac
 
Chapter 13. Designing&Managing Services.Macapinlac
Chapter 13. Designing&Managing Services.MacapinlacChapter 13. Designing&Managing Services.Macapinlac
Chapter 13. Designing&Managing Services.Macapinlac
 
Asmph Marketing - Chapter 13
Asmph Marketing - Chapter 13Asmph Marketing - Chapter 13
Asmph Marketing - Chapter 13
 
C:\Fakepath\Final Customer Value, Satisfaction And Loyalty
C:\Fakepath\Final Customer Value, Satisfaction And LoyaltyC:\Fakepath\Final Customer Value, Satisfaction And Loyalty
C:\Fakepath\Final Customer Value, Satisfaction And Loyalty
 
Customer value, satisfaction and loyalty
Customer value, satisfaction and loyaltyCustomer value, satisfaction and loyalty
Customer value, satisfaction and loyalty
 
The Quality and Productivity Challenge : AHPs at DH
The Quality and Productivity Challenge : AHPs at DHThe Quality and Productivity Challenge : AHPs at DH
The Quality and Productivity Challenge : AHPs at DH
 
Enatsu chapter 7 marketing
Enatsu chapter 7 marketingEnatsu chapter 7 marketing
Enatsu chapter 7 marketing
 
Chapter 5 doromal
Chapter 5 doromalChapter 5 doromal
Chapter 5 doromal
 
Clayton Christensen Innovative Prescription
Clayton Christensen Innovative PrescriptionClayton Christensen Innovative Prescription
Clayton Christensen Innovative Prescription
 
Palma 15 marketing de guia
Palma 15 marketing de guiaPalma 15 marketing de guia
Palma 15 marketing de guia
 
Chapter 5: Creating Customer Value, Satisfaction, and Loyalty
Chapter 5: Creating Customer Value, Satisfaction, and LoyaltyChapter 5: Creating Customer Value, Satisfaction, and Loyalty
Chapter 5: Creating Customer Value, Satisfaction, and Loyalty
 
Ayes Report: Kotler-Chapter 3
Ayes Report: Kotler-Chapter 3Ayes Report: Kotler-Chapter 3
Ayes Report: Kotler-Chapter 3
 
MHealth - The Need for a Strategic Framework for Development and Sustainability
MHealth - The Need for a Strategic Framework for Development and SustainabilityMHealth - The Need for a Strategic Framework for Development and Sustainability
MHealth - The Need for a Strategic Framework for Development and Sustainability
 
Chapter 1 Defining Marketing for the 21st Century
Chapter 1 Defining Marketing for the 21st CenturyChapter 1 Defining Marketing for the 21st Century
Chapter 1 Defining Marketing for the 21st Century
 
Strategic facilities planning_hf_symposium_110907 (nx_power_lite)
Strategic facilities planning_hf_symposium_110907 (nx_power_lite)Strategic facilities planning_hf_symposium_110907 (nx_power_lite)
Strategic facilities planning_hf_symposium_110907 (nx_power_lite)
 
Chapter 7 PreviewReview IDIC Framework InteractCommunicat
Chapter 7 PreviewReview IDIC Framework InteractCommunicatChapter 7 PreviewReview IDIC Framework InteractCommunicat
Chapter 7 PreviewReview IDIC Framework InteractCommunicat
 
Ch05 sm3.ppt
Ch05 sm3.pptCh05 sm3.ppt
Ch05 sm3.ppt
 
Ch05 sm3.ppt
Ch05 sm3.pptCh05 sm3.ppt
Ch05 sm3.ppt
 
The carevoice mobilemonday startup competition 2014
The carevoice mobilemonday startup competition 2014The carevoice mobilemonday startup competition 2014
The carevoice mobilemonday startup competition 2014
 
HIT_2016
HIT_2016HIT_2016
HIT_2016
 

Mehr von Justine Andrea C. Paredes

10 Step Marketing Plan for RiteMed Metformin HCl
10 Step Marketing Plan for RiteMed Metformin HCl10 Step Marketing Plan for RiteMed Metformin HCl
10 Step Marketing Plan for RiteMed Metformin HClJustine Andrea C. Paredes
 
10 Step Marketing Plan for RiteMed Metformin HCl
10 Step Marketing Plan for RiteMed Metformin HCl10 Step Marketing Plan for RiteMed Metformin HCl
10 Step Marketing Plan for RiteMed Metformin HClJustine Andrea C. Paredes
 
The Emmy Awards: 20 - yr Personal Marketing Plan for Champ Jap Paredes
The Emmy Awards: 20 - yr Personal Marketing Plan for Champ Jap ParedesThe Emmy Awards: 20 - yr Personal Marketing Plan for Champ Jap Paredes
The Emmy Awards: 20 - yr Personal Marketing Plan for Champ Jap ParedesJustine Andrea C. Paredes
 

Mehr von Justine Andrea C. Paredes (9)

10 Step Marketing Plan for GLOWW
10 Step Marketing Plan for GLOWW10 Step Marketing Plan for GLOWW
10 Step Marketing Plan for GLOWW
 
10 Step Marketing Plan for RiteMed Metformin HCl
10 Step Marketing Plan for RiteMed Metformin HCl10 Step Marketing Plan for RiteMed Metformin HCl
10 Step Marketing Plan for RiteMed Metformin HCl
 
DESIGNING and
DESIGNING andDESIGNING and
DESIGNING and
 
Chapter 13 presentation jap
Chapter 13 presentation japChapter 13 presentation jap
Chapter 13 presentation jap
 
10 Step Marketing Plan for RiteMed Metformin HCl
10 Step Marketing Plan for RiteMed Metformin HCl10 Step Marketing Plan for RiteMed Metformin HCl
10 Step Marketing Plan for RiteMed Metformin HCl
 
Rite med
Rite medRite med
Rite med
 
RiteMed Metformin Marketing Plan
RiteMed Metformin Marketing PlanRiteMed Metformin Marketing Plan
RiteMed Metformin Marketing Plan
 
Marketing forum reflection paper
Marketing forum reflection paperMarketing forum reflection paper
Marketing forum reflection paper
 
The Emmy Awards: 20 - yr Personal Marketing Plan for Champ Jap Paredes
The Emmy Awards: 20 - yr Personal Marketing Plan for Champ Jap ParedesThe Emmy Awards: 20 - yr Personal Marketing Plan for Champ Jap Paredes
The Emmy Awards: 20 - yr Personal Marketing Plan for Champ Jap Paredes
 

Designing and Managing Services

  • 1. CHAPTER 13: TOP 10 CONCEPTS DESIGNING AND MANAGING SERVICES Justine Andrea C. Paredes Ateneo School of Medicine and Public Health Wednesday May 12, 2010
  • 2.
  • 3.
  • 4. Concept 1: Intangible Acts are Everywhere Business Government Private nonprofit Manufacturing and Retail Wednesday May 12, 2010
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Concept 7: Filling the Gaps Wednesday May 12, 2010 Service Delivery External Communications
  • 17. Concept 7: Filling the Gaps Wednesday May 12, 2010 Reliability Responsiveness Assurance Empathy Tangibles Service-Quality Specification
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. CHAPTER 13: TOP 10 CONCEPTS DESIGNING AND MANAGING SERVICES Justine Andrea C. Paredes Ateneo School of Medicine and Public Health Wednesday May 12, 2010

Hinweis der Redaktion

  1. Note: Please view as presentation