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Landing Pages And Post Click Marketing (Pubcon Vegas 2009)

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Janet Driscoll Miller
Janet Driscoll Miller

Presentation by Janet Driscoll Miller at Pubcon 2009 in Las Vegas covering landing pages and post-click marketing.

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Landing Pages and Post-Click Marketing Presented by: Janet Driscoll Miller Search Mojo
 
Landing Pages
Landing Pages Website Home Page Average Conversion Rate: 1.17% Targeted Website Page Average Conversion Rate: 2.40%
Landing Pages OK BETTER BEST Website Home Page Average Conversion Rate: 1.17% Targeted Website Page Average Conversion Rate: 2.40% Special Landing Page Average Conversion Rate: 12.5%
First Step: Use a Dynamic Programming Language ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Landing Pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Multivariate and A/B Testing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Video and Landing Pages
Case Study 1: Video Offer vs. Whitepaper Offer
Video Landing Pages Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conversion Paths
Conversion Paths
Why Conversion Paths? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmentation
Segmentation
Capturing the Segmentation Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conversion Paths
Conversion Paths Example
Final Thoughts
Additional Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Final Thoughts ,[object Object],[object Object],[object Object]
Contact Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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