The document summarizes Deltek's enterprise solutions for agencies. It discusses how Deltek supports key business processes within agencies, including account management, job initiation, budgeting and resource planning, execution, billing, and reporting. It highlights how Deltek's solutions provide integration and visibility across these processes to help agencies improve efficiency, reduce costs, and make better data-driven decisions. The document also briefly describes Deltek's consulting services, training programs, and customer support.
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Deltek Enterprise Solutions for Agencies/Marcom
1. Professional Services
Enterprise Solutions
for Agencies
The business processes within agencies
that are working with all aspects of the
communication process are supported
by Deltek’s solutions
deltek.com/agencies
2.
3. 04 Business pains
05 Client gains
06 Industry focus
creates results
07 Understanding your
business processes
08 Your business processes
and how we support them
11 Our services
Enterprise Know more.
Do more.
Solutions for
Agencies
deltek.com/agencies
4. 04 Enterprise Solutions for Agencies
Business pains
Know more. For decades, we have provided This collaboration has given us
Do more. enterprise solutions that deliver the in-depth knowledge of the agency
actionable insight, clarity and control, space, and enables us to provide
Profit more.
which agencies need to drive their expert advice to help you know more
business forward. and do more.
It is nearly impossible to analyse future revenue streams and make
insightful pipeline planning.
The pitching process from opportunity handling to job initiation is handled
in disparate systems.
It takes a lot of manual effort to draw up a realistic budget including
purchases and resource requests.
People seem to be busy but utilisation rates are still at a low level.
We lack visibility into costs that impact job and client profitability, and
overviews of progress are incomplete.
We spend a lot of time re-entering data and doing manual
reconciliation.
Decision-making is reactive instead of proactive because I lack
real-time data and insight into business implications.
5. Enterprise Solutions for Agencies 05
Client gains
“Our decision to go with Deltek was “Deltek Maconomy gives us more > Learn more.
actually quite easy to make because comprehensive visibility into client deltek.com
Deltek’s enterprise solution, resource requirements, speeding
Maconomy, is clearly geared towards our ability to track and project
advertising agencies, and it offers profitability at both a client- and
rich functionality for our business. company-wide level.”
In addition, implementation took
Dan Tucker, Chief Financial Officer
less time than a traditional business BBH
solution due to minimal time
consuming customisation.”
“It was an easy decision for us to
Bassem Aboukhater, Head of IT
Leo Burnett MENA turn to Deltek for our new resource
management solution. We already
had a good working relationship
“Since the introduction of Deltek with Deltek, and we knew they would
Maconomy we have reduced the come up with a strong resource
amount of unbilled costs by at least management solution – Deltek
20 percent. The Accounts Payable People Planner – that would be
function has been streamlined to closely integrated with the rest of
make it much easier to manage the our service value chain.”
workload of a growing agency.”
Annemieke Blank, Traffic & Operations Manager
Mez Corfield, Financial Controller LBi Lost Boys
The Red Brick Road
6. 06 Enterprise Solutions for Agencies
Industry focus
creates results
Better integration means Deltek’s agency expertise
better business Deltek has designed business solutions
for Marcom agencies since 1989. Deltek’s
Having outgrown its fragmented workflows, the enterprise solution, Maconomy, incorporates
UK-based agency The Red Brick Road decided task and resource management, financial
to look for a new business solution to support control and automated role-based workflows.
its future growth. They found the perfect fit in The solution also features a fully integrated
“Overall, we felt an integrated solution exclusively designed for set of financial ledgers and job management
Deltek’s solutions agencies. functionality. This provides users with
immediate access to essential budget and
offered the best Creative at heart business information.
value for money, and The Red Brick Road prides itself on its creative
Deltek’s proven track integrity. But to ensure the team can focus on The results speak for themselves
this aspect of their job, it is vital that all back- “Since the introduction of Maconomy we
record in our market end processes work as efficiently as possible. have reduced the amount of unbilled costs
and impressive list Also, minimal time must be spent on manual by at least 20 percent. The Accounts Payable
of clients made the and administrative tasks. function has been streamlined to make it much
The agency has grown rapidly, and now easier to manage the workload of a growing
decision an easy one.” employs more than 70 people. With such rapid agency,” says Mez Corfield.
expansion, it quickly outgrew its original Sage The agency has saved approximately
Mez Corfield, Financial accounting package. A more sophisticated £15,000 in staffing costs and around 15 percent
Controller, The Red Brick business planning system was needed to support of the finance assistant’s time.
Road the agency’s continued growth. “Before Maconomy we had a system
that didn’t really do the job for us and made
New solution needed everything a bit of a struggle. Now we have a
The Red Brick Road’s management team system that works really well, and our day-to-
started looking for an integrated solution that day jobs have become much easier. As a result,
would streamline internal processes, drive we’ve been able to improve effectiveness and
down costs and improve overall business the overall performance of the business,” Mez
performance while providing greater structure, Corfield concludes.
efficiency and control across its operations.
When Mez Corfield was appointed as Financial
Controller she was quick to recommend Deltek’s
enterprise solution, Maconomy.
“I had used Deltek Maconomy at my last
agency so I was familiar with the system. We
looked at a number of suppliers but Maconomy’s
rich functionality is clearly designed to meet the
requirements of advertising agencies and was
best suited to our needs.”
7. Enterprise Solutions for Agencies 07
Understanding your
business processes
To thrive in a period of rapid Having the right tools that support everybody Know more.
across the organisation in the execution phase
transformation in the wake of a
will increase the chance of successful delivery.
Do more.
recession requires agile agency When all data is available in real-time, it is easy Win more.
systems and processes. to monitor progress, profitability, and utilisation.
When front-office and back-office processes
In order to secure agency profitability, it is and workflows are integrated into ONE solution,
essential that you deliver jobs on time, within you can improve your margins and profits.
scope, and within budget. To do this, your Finally, our business performance
business solutions must support every step of management solutions aggregate information
the delivery cycle. Having worked closely with from many sources to deliver the insight and
agencies for decades, we have incorporated clarity you need to make better real-time
the best practices of these businesses into our decisions and to measure the health of your
solutions. agency.
To build a strong pipeline and win new
business, agencies need a solution that
supports the entire organisation from the
pitching phase, to budgeting and resource
planning, to execution, and billing. Being able to
pitch for the right jobs – and win them – has a
huge impact on subsequent delivery, utilisation,
billing, and resulting profit margins.
Account Job Budgeting Reporting
Management Initiation & Resource Execution Billing & Business
Planning Intelligence
8. 08 Enterprise Solutions for Agencies
Your business processes
and how we support them
“Projects account Account management Job initiation
for 70-80 per cent Winning new work from existing clients is Pitching for work is what makes your business.
essential – but if you cannot capture lead and Being able to handle all the steps from brief
of our business. The prospect information, it can hinder future to job initiation in an integrated solution will
software aligns our success. reduce administration and eliminate the need
internal systems Your effort to capture this information for double entries.
in one place is supported with an integrated When an opportunity turns into a job,
with how we run our solution. You can distribute opportunities you can count on our solution to completely
organisation, from over months, with a view to forecasting future integrate every step of the process. With the
job-bagging, project revenue. By capturing time and cost on ability to create new jobs with a few clicks of a
prospects and opportunities, you can ensure mouse, you can increase the number of hours
control and project consistency between the sales and execution accounted for and subsequently invoiced,
reporting. Crucially, phases, and empower your team to fully which will improve your cash flow.
Deltek Maconomy leverage their knowledge to win new business.
Client costs, including opportunity effort You will be able to:
enabled Profero to and costs, account management, and other • Manage the pitching process from
continue to run its non chargeable time, is efficiently captured. opportunity handling to job initiation
five business units Reports and alerts ensure that over-servicing, • Efficiently handle retainer agreements
or failure to raise change requests is highlighted • Initiate jobs based on job type, templates or
independently, before non-chargeable time is incurred. data from previous jobs
while producing Furthermore, administration time can be
consolidated data dramatically reduced, and you will have full
control over your pipeline.
across the whole
organisation.” With our solution you are able to:
• Improve analysis of future revenue streams
Chris Cater, Financial and forecasts
Director, Profero UK • Make insightful pipeline and business
planning
• Avoid, or at least control, excessive or
disproportionate sales cost
• Monitor profitability by client, brand, and
product
Account Job
Management Initiation
9. Your business processes and how we support them 09
Budgeting and resource planning Execution “In the past we used
Drawing up a realistic job budget is complicated You are always looking to streamline operations different tools for
if your purchase process is handled manually and execution, but incomplete overviews of
and not integrated with your budget. With progress, without direct access to purchase resource planning.
an end-to-end integration of your client, orders, or third party cost entries, can prevent They were unstable
job, people, and finance processes, you can project managers and controllers from acting and most importantly
improve the overall accuracy of budgeting, before jobs go over budget.
planning, and subsequent delivery. With our solution, your account directors they were not
We can help you reduce the risk of budget and managers get immediate, real-time access integrated with the
overruns by enabling your sales force to create to budgets, actual and committed accounts rest of our service
detailed estimates, budgets,and forecasts, and with drill-down options to spot over-servicing.
set prices as early as the pitching phase. We Time and costs can be reconciled against value chain. This
also know that change requests are inevitably the job as soon as requisitions, budgets, time meant we wasted a
submitted throughout the project, which is why sheets, or expenses are approved, because it is lot of time entering
you can make budget revisions on a continuous an end-to-end solution.
basis. redundant data, and
Many agencies still have resource blind Your processes are fully supported: our resource overview
spots. Our resource planning solution enables • Integration of budgets, job costing and was not always up-
you to capture information about resource and finance processes
project plans, schedules and availability, time • Full visibility into costs that impact jobs and to-date. But it was
entries, and capacity forecasts. client profitability clear to us that Deltek
• On line approval of requisitions, time sheets, People Planner could
You can: costs, and expenses
• Handle the entire purchase process from • Proactive alerts for time entry help us address all
RFQ to Purchase Order these issues.”
• Be consistent in pricing services when
creating new budgets Yvonne Vedder, Planner
• Carry over budgets, purchases, and plans to LBi Lost Boys
the job execution phase
• Plan capacity and manage resources based
on real-time availability
Budgeting
& Resource Execution
Planning
10. 10 Your business processes and how we support them
“We save many Billing Reporting and business intelligence
administrative hours You need to maintain tight internal cost control To secure client profitability, you should
and a comprehensive audit trail both for monitor deliverables and cost against the
every month, get our finance and for client audits. Our solution original budget or contract. In our solution, you
money from clients enables you to manage retainer agreements are enabled to collect data in real-time with a
much faster, and as well as billing fixed price based on budget view to continuously follow-up. You can have
(either as a percentage or specific lines). the required information in a single dashboard,
have fewer write-offs To drive profitability and help you reduce and be able toeasily link to performance and
on clients due to the time that the working capital is tied up, efficiency monitors.
the improvements we can enable you to minimise the time Giving people the knowledge they need to
lag between when a billable hour of work is deliver on their goals is critical to your business.
made to our invoicing completed and when it is invoiced to the client. With our solution, you can focus on managing
process.” your business, instead of spending your
With our solution, you can: time manually retrieving, consolidating and
Louis Trad, Regional • Eliminate duplication of data entry and reconciling data from disparate sources. We
Finance Director, Leo manual reconciliation know that fact based business management
Burnett MENA • Reduce errors in supplier invoice allows for better internal management and
processing, and eliminate time consuming, ultimately better service delivery to the client.
manual sign-off processes
• Select between several invoicing principles: You can eliminate these challenges:
Invoice on account, Invoice on time and • Data from disparate systems about the
materials basis (with or without a cap), same parts of the business yield uncertainty
Invoice fixed price based on budget (either about the numbers provided
as a percentage or specific lines) • I spend too much time with Finance or IT to
develop simple reports
• Often, it takes a lot of manual effort to
build and format reports that have to be
distributed on a regular basis
• It is nearly impossible to provide financial
information by dimension such as client,
brand, and product
Reporting
Billing & Business
Intelligence
Intelligence
11. Enterprise Solutions for Agencies 11
Our services
Consulting Services Deltek University World Headquarters:
At Deltek, our goal is to deliver the best One of the most important indicators of the United States
software solutions designed specifically for success of a software implementation is the 13880 Dulles Corner Ln
Professional Services organisations. Meeting ability of employees to readily adapt to new Herndon, VA 20171
that goal requires more than just delivering products and processes. 800.456.2009
unrivalled software to better manage project Education is the foundation for building the
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Success requires that we also cultivate the project risk. We have over two decades of
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