Presented at SexTech 2009

1. A design approach
to HIV+ Youth Adherence
March 22, 2009 | Carrie Chan and Jamin Hegeman

2. Overview
Project Mobile adherence service for HIV+ youth
Approach Ways to understand and find the right problem
Findings Insights and problem reframing

3. We are Nokia Design.
San Francisco
5 designers
5 nationalities

4. Design is multidisciplinary.
Nokia Corporate Responsibility and Relations Helsinki, Finland
Nokia Technology Institute Manaus, Brazil
International Maternal Pediatric and Adolescent AIDS Clinical Trials Washington DC, USA
University of California, San Francisco San Francisco, USA
Internet Sexuality Information Services, Inc. Oakland, USA

5. Nokia Innovation Summit
October 20-21, 2008 | Båtvik, Finland

7. Importance of Adherence
Missing HIV medication doses reduces effectiveness
of treatment and increases chance of resistance.

8. People miss doses because they forget.
Top adherence reason highlighted at the summit.

9. Project Objective
Development of a mobile reminder service to improve youth
adherence to HIV medication regimen.

10. Design Objective
Provide human-centered design research to understand the HIV
experience for youth and why they miss doses, and insights to
guide and support the development of a solution.

11. Timeline
DESIGN RESEARCH PROTOTYPE PILOT STUDY REFINE CLINICAL TRIAL
Nokia Design Nokia Technology International Maternal Nokia Technology International Maternal
Service & UI Design Institute Pediatric Adolecent Institute Pediatric Adolecent
INdT AIDS Clinical Trials INdT AIDS Clinical Trials
IMPAACT IMPAACT

12. Improve HIV youth adherence.

13. Will a mobile reminder be successful?

14. Design the right thing.

15. Understand
the subject.

16. What are we dealing with?
NOKIA DESIGN | Service & UI 16

17. Understand
the tools.

18. What’s possible?

19. Understand
existing services.

20. PROJECT ZUMBIDO SEXINFO PROJECT M TEXT TO CHANGE
Mexico San Francisco South Africa Amsterdam, Uganda
ZygoHUBS, SHM Internet Sexuality frog design,
(UK consultancy) Info Services Nokia Siemens
mobile support network sexual health text message text messages to improving health education
for HIV+ service for youth HIV+ and TB people and medicine adherence
What’s been done?

21. Understand
context.

22. San Francisco Bay Area
High concentration of HIV experts
Open and supportive HIV community
What impact does environment have?

23. Understand
people.

24. What is it like to be an HIV+ youth?

25. It’s not about getting youth to remember.

26. It’s an issue of motivation.
Acceptance, maturity, support, and education drive motivation.

27. Remembering is only part of the equation.
Motivation, behavior, lifestyle, and relationships all play a part.

28. The right problem:
How can we motivate HIV positive youth to be healthy?

29. The way you approach the
problem matters.

30. A design approach helps ensure
you solve the right problem.

31. kiitos!

32. Contact
Carrie Chan | Senior Designer | Nokia Design
carrie.1.chan@nokia.com
Jamin Hegeman | Senior Designer | Nokia Design
jamin.hegeman@nokia.com