Presented as a National Extension Association of Family & Consumer Sciences professional development webinar, May, 2014.

1. Jamie Seger & Sarah Baughman
NEAFCS Professional
Development Webinar
May 14th, 2014

2. Social Media Evaluation in Extension

3. Social Media Evaluation in Extension
+

4. Social Media Evaluation in Extension
+

5. Social Media Evaluation in Extension
+ = ?

6. What does “impact” look like?

7. Where to Find the Data - Facebook

8. Where to Find the Data - Twitter

9. Where to Find the Data - Others

12. How to Use the Data

14. SM Eval Resources:
Evaluation Plan & Research Protocol:
http://go.osu.edu/smevalirb
Blogs:
OSUE Ed Tech Blog: http://u.osu.edu/extensionedtech
Beth Kanter - http://www.bethkanter.org/
Social Media Examiner - http://www.socialmediaexaminer.com/
Tools:
Sprout Social (All)
TweetReach (Twitter)
Hootsuite (Twitter)
Tailwind (Pinterest)
Canva.com (to create graphics & infographics):
http://go.osu.edu/canva4ces

15. Questions?
http://go.osu.edu/smeval
@techie_jamie
seger.23@osu.edu
@programeval
sarahbaughman@extension.org