Accsessbility is about far more than screen readers and technical guidelines. In undertsanding diverse users we can improve the ROI of our projects while gaining a competitive advantage and unlocking new markets. This presentation looks at Why, Who and How of accsessbility for ROI. The Why of accessibility looks at the business case for diverse users. The who of accessibility looks at the people behind the stats and the how of accessibility gives practical advice on enabling diverse users to purchase your products or services.

1. The Who, Why and How of
Accessibility for ROI

2. The Who, Why and How of
Accessibility for ROI

3. About Jamie + Lion

4. About Jamie + Lion

5. About Jamie + Lion
๏ I am 21 Years old

6. About Jamie + Lion
๏ I am 21 Years old
๏ Speech can be difficult when stressed,
often resulting in non-verbal periods.

7. About Jamie + Lion
๏ I am 21 Years old
๏ Speech can be difficult when stressed,
often resulting in non-verbal periods.
๏ Diagnosed with Aspergers / HFA at 4
and 16

8. About Jamie + Lion
๏ I am 21 Years old ๏ Lion is 13 Years Old
๏ Speech can be difficult when stressed,
often resulting in non-verbal periods.
๏ Diagnosed with Aspergers / HFA at 4
and 16

9. About Jamie + Lion
๏ I am 21 Years old ๏ Lion is 13 Years Old
๏ Speech can be difficult when stressed, ๏ Never Leaves my side
often resulting in non-verbal periods.
๏ Diagnosed with Aspergers / HFA at 4
and 16

10. About Jamie + Lion
๏ I am 21 Years old ๏ Lion is 13 Years Old
๏ Speech can be difficult when stressed, ๏ Never Leaves my side
often resulting in non-verbal periods.
๏ Obsessed with Antelope and Smarties
๏ Diagnosed with Aspergers / HFA at 4
and 16

11. About Jamie + Lion
๏ I am 21 Years old ๏ Lion is 13 Years Old
๏ Speech can be difficult when stressed, ๏ Never Leaves my side
often resulting in non-verbal periods.
๏ Obsessed with Antelope and Smarties
๏ Diagnosed with Aspergers / HFA at 4
and 16 ๏ Helps me with Communication + Stress

12. Accessibility for ROI
Why practice accessibility for ROI?
Who are Diverse users?
How can we be more accessible?

13. Why practice accessibility for ROI?

14. Accessibility by The Numbers.
Source: Vodafone, Many thanks, Kath Moonan

15. Accessibility by The Numbers.
๏ in 2009 Vodafone commissioned a
study to find out the size of the
market for assistive and inclusive
handsets it covered 19 countries and
1.76bn Users!
Source: Vodafone, Many thanks, Kath Moonan

16. Accessibility by The Numbers.
๏ in 2009 Vodafone commissioned a
study to find out the size of the
market for assistive and inclusive
handsets it covered 19 countries and
1.76bn Users!
๏ 30 Million Severe Disabilities
Source: Vodafone, Many thanks, Kath Moonan

17. Accessibility by The Numbers.
๏ in 2009 Vodafone commissioned a
study to find out the size of the
market for assistive and inclusive
handsets it covered 19 countries and
1.76bn Users!
๏ 30 Million Severe Disabilities
๏ 136 Million (Moderate & Mild)
Impairments
Source: Vodafone, Many thanks, Kath Moonan

18. Accessibility by The Numbers.
๏ in 2009 Vodafone commissioned a
study to find out the size of the
market for assistive and inclusive
handsets it covered 19 countries and
1.76bn Users!
๏ 30 Million Severe Disabilities
๏ 136 Million (Moderate & Mild)
Impairments
๏ A total of 720 million* people are
likely to have difficulty using
mainstream handsets.
Source: Vodafone, Many thanks, Kath Moonan

19. Accessibility by The Numbers.
๏ in 2009 Vodafone commissioned a
study to find out the size of the
market for assistive and inclusive
handsets it covered 19 countries and
1.76bn Users!
๏ 30 Million Severe Disabilities
๏ 136 Million (Moderate & Mild)
Impairments
๏ A total of 720 million* people are
likely to have difficulty using
mainstream handsets.
* This includes older users, temporary impairments
and environmental factors
Source: Vodafone, Many thanks, Kath Moonan

20. Another Set of Numbers
source: http://www.microsoft.com/enable/research/

21. Another Set of Numbers
In the USA:
source: http://www.microsoft.com/enable/research/

22. Another Set of Numbers
In the USA:
๏ 1 In 4 has a vision difficulty
source: http://www.microsoft.com/enable/research/

23. Another Set of Numbers
In the USA:
๏ 1 In 4 has a vision difficulty
๏ 1 in 4 has dexterity difficulty
source: http://www.microsoft.com/enable/research/

24. Another Set of Numbers
In the USA:
๏ 1 In 4 has a vision difficulty
๏ 1 in 4 has dexterity difficulty
๏ 1 in 5 has a hearing difficulty.
source: http://www.microsoft.com/enable/research/

25. Another Set of Numbers
In the USA:
๏ 1 In 4 has a vision difficulty
๏ 1 in 4 has dexterity difficulty
๏ 1 in 5 has a hearing difficulty.
๏ 57% of users are likely or very
likely to benefit from Assistive
Technology
source: http://www.microsoft.com/enable/research/

26. Another Set of Numbers
In the USA:
๏ 1 In 4 has a vision difficulty
๏ 1 in 4 has dexterity difficulty
๏ 1 in 5 has a hearing difficulty.
๏ 57% of users are likely or very
likely to benefit from Assistive
Technology
๏ 44% of users Use some form of
assistive technology.
source: http://www.microsoft.com/enable/research/

27. Where is this going?
source: http://www.statistics.gov.uk/cci/nugget.asp?id=949

28. Where is this going?
UK & EU have ageing populations:
source: http://www.statistics.gov.uk/cci/nugget.asp?id=949

29. Where is this going?
UK & EU have ageing populations:
๏ 1.4 Million over 85 Today
source: http://www.statistics.gov.uk/cci/nugget.asp?id=949

30. Where is this going?
UK & EU have ageing populations:
๏ 1.4 Million over 85 Today
๏ 25% of brits over 64 in the next 20
Years
source: http://www.statistics.gov.uk/cci/nugget.asp?id=949

31. Where is this going?
UK & EU have ageing populations:
๏ 1.4 Million over 85 Today
๏ 25% of brits over 64 in the next 20
Years
๏ Selfish Factor: we all age.
source: http://www.statistics.gov.uk/cci/nugget.asp?id=949

32. Accessibility for ROI
Why practice accessibility for ROI?
Who are Diverse users?
How can we be more accessible?

33. Who are Diverse Users?

34. Physical (Temporary and Permanent)

35. Physical (Temporary and Permanent)
๏ Some Physical Reasons for
difficulties:

36. Physical (Temporary and Permanent)
๏ Some Physical Reasons for
difficulties:
๏ Multiple Sclerosis

37. Physical (Temporary and Permanent)
๏ Some Physical Reasons for
difficulties:
๏ Multiple Sclerosis
๏ Broken Arms / Wrists

38. Physical (Temporary and Permanent)
๏ Some Physical Reasons for
difficulties:
๏ Multiple Sclerosis
๏ Broken Arms / Wrists
๏ Control & Movement

39. Physical (Temporary and Permanent)
๏ Some Physical Reasons for
difficulties:
๏ Multiple Sclerosis
๏ Broken Arms / Wrists
๏ Control & Movement
๏ Blind / Deaf

40. Mild Disabilities

41. Mild Disabilities
๏ Dyslexia

42. Mild Disabilities
๏ Dyslexia
๏ Mild Vision & Hearing

43. Mild Disabilities
๏ Dyslexia
๏ Mild Vision & Hearing
๏ Forgetting your glasses

44. Mild Disabilities
๏ Dyslexia
๏ Mild Vision & Hearing
๏ Forgetting your glasses
๏ May not class themselves as disabled

45. Mild Disabilities
๏ Dyslexia
๏ Mild Vision & Hearing
๏ Forgetting your glasses
๏ May not class themselves as disabled
๏ Could be temporary or permanent.

46. Cognitive

47. Cognitive
๏ Conditions such as Autism, Downs
and MS etc.

48. Cognitive
๏ Conditions such as Autism, Downs
and MS etc.
๏ Tired people

49. Cognitive
๏ Conditions such as Autism, Downs
and MS etc.
๏ Tired people
๏ People in rush

50. Cognitive
๏ Conditions such as Autism, Downs
and MS etc.
๏ Tired people
๏ People in rush
๏ Non native language / culture

51. Accessibility for ROI
Why practice accessibility for ROI?
Who are Diverse users?
How can we be more accessible?

52. How can we be more accessible?

53. Common Pitfalls: General

54. Common Pitfalls: General
๏ Contrast (Look in the WCAG)

55. Common Pitfalls: General
๏ Contrast (Look in the WCAG)
๏ Use of language

56. Common Pitfalls: General
๏ Contrast (Look in the WCAG)
๏ Use of language
๏ Clear

57. Common Pitfalls: General
๏ Contrast (Look in the WCAG)
๏ Use of language
๏ Clear
๏ Avoid Metaphors or literal
statements

58. Common Pitfalls: General
๏ Contrast (Look in the WCAG)
๏ Use of language
๏ Clear
๏ Avoid Metaphors or literal
statements
๏ Define your Terms (example
Jelly!)

59. Common Pitfalls: General
๏ Contrast (Look in the WCAG)
๏ Use of language
๏ Clear
๏ Avoid Metaphors or literal
statements
๏ Define your Terms (example
Jelly!)
๏ Check Keyboard accessibility of
thickboxs etc.

60. Common Pitfalls: Interaction

61. Common Pitfalls: Interaction
๏ Allow animations to be paused

62. Common Pitfalls: Interaction
๏ Allow animations to be paused
๏ Consider time limits for action,
for example clicking links on
sliders. Pause animations on
hover.

63. Common Pitfalls: Interaction
๏ Allow animations to be paused
๏ Consider time limits for action,
for example clicking links on
sliders. Pause animations on
hover.
๏ Make links, look like links,

64. Common Pitfalls: Carts

65. Common Pitfalls: Carts
๏ Avoid Spot the Difference

66. Common Pitfalls: Carts
๏ Avoid Spot the Difference

67. Common Pitfalls: Carts
๏ Avoid Spot the Difference

68. Common Pitfalls: Carts
๏ Avoid Spot the Difference
๏ Clearly Explain Process (many issues
with inline payments)

69. Common Pitfalls: Carts
๏ Avoid Spot the Difference
๏ Clearly Explain Process (many issues
with inline payments)
๏ Warn about Verified By Visa etc
before the window appears.

70. Common Pitfalls: Carts
๏ Avoid Spot the Difference
๏ Clearly Explain Process (many issues
with inline payments)
๏ Warn about Verified By Visa etc
before the window appears.
๏ Use direct commands

71. Common Pitfalls: Carts
๏ Avoid Spot the Difference
๏ Clearly Explain Process (many issues
with inline payments)
๏ Warn about Verified By Visa etc
before the window appears.
๏ Use direct commands
๏ Visually mark offers & discounts
while in the basket.

72. Common Pitfalls: Carts
๏ Avoid Spot the Difference
๏ Clearly Explain Process (many issues
with inline payments)
๏ Warn about Verified By Visa etc
before the window appears.
๏ Use direct commands
๏ Visually mark offers & discounts
while in the basket.
๏ Use flags carefully (EU & France)

73. Where to go now: Resources

74. Where to go now: Resources
Things start doing today:

75. Where to go now: Resources
Things start doing today:
๏ Invite Diverse users to your testing
(starting with Mild Impairments
Dyslexic / Low Vision / Colour
Blindness)

76. Where to go now: Resources
Things start doing today:
๏ Invite Diverse users to your testing
(starting with Mild Impairments
Dyslexic / Low Vision / Colour
Blindness)
๏ Use a contrast Checker!

77. Where to go now: Resources
Things start doing today:
๏ Invite Diverse users to your testing
(starting with Mild Impairments
Dyslexic / Low Vision / Colour
Blindness)
๏ Use a contrast Checker!
๏ Think about diverse users early,
don’t leave it till the end!

78. Where to go now: Resources
Online Resources: Things start doing today:
๏ Invite Diverse users to your testing
(starting with Mild Impairments
Dyslexic / Low Vision / Colour
Blindness)
๏ Use a contrast Checker!
๏ Think about diverse users early,
don’t leave it till the end!

79. Where to go now: Resources
Online Resources: Things start doing today:
http://simplyaccessible.com/ ๏ Invite Diverse users to your testing
(starting with Mild Impairments
Dyslexic / Low Vision / Colour
Blindness)
๏ Use a contrast Checker!
๏ Think about diverse users early,
don’t leave it till the end!

80. Where to go now: Resources
Online Resources: Things start doing today:
http://simplyaccessible.com/ ๏ Invite Diverse users to your testing
(starting with Mild Impairments
http://www.nomensa.com/ Dyslexic / Low Vision / Colour
Blindness)
๏ Use a contrast Checker!
๏ Think about diverse users early,
don’t leave it till the end!

81. Where to go now: Resources
Online Resources: Things start doing today:
http://simplyaccessible.com/ ๏ Invite Diverse users to your testing
(starting with Mild Impairments
http://www.nomensa.com/ Dyslexic / Low Vision / Colour
Blindness)
http://www.uiaccess.com/accessucd/ (Just
Ask) ๏ Use a contrast Checker!
๏ Think about diverse users early,
don’t leave it till the end!

82. Where to go now: Resources
Online Resources: Things start doing today:
http://simplyaccessible.com/ ๏ Invite Diverse users to your testing
(starting with Mild Impairments
http://www.nomensa.com/ Dyslexic / Low Vision / Colour
Blindness)
http://www.uiaccess.com/accessucd/ (Just
Ask) ๏ Use a contrast Checker!
http://wave.webaim.org/toolbar ๏ Think about diverse users early,
don’t leave it till the end!

83. Where to go now: Resources
Online Resources: Things start doing today:
http://simplyaccessible.com/ ๏ Invite Diverse users to your testing
(starting with Mild Impairments
http://www.nomensa.com/ Dyslexic / Low Vision / Colour
Blindness)
http://www.uiaccess.com/accessucd/ (Just
Ask) ๏ Use a contrast Checker!
http://wave.webaim.org/toolbar ๏ Think about diverse users early,
don’t leave it till the end!
http://snook.ca/technical/colour_contrast/
colour.html

84. Where to go now: Resources
Online Resources: Things start doing today:
http://simplyaccessible.com/ ๏ Invite Diverse users to your testing
(starting with Mild Impairments
http://www.nomensa.com/ Dyslexic / Low Vision / Colour
Blindness)
http://www.uiaccess.com/accessucd/ (Just
Ask) ๏ Use a contrast Checker!
http://wave.webaim.org/toolbar ๏ Think about diverse users early,
don’t leave it till the end!
http://snook.ca/technical/colour_contrast/
colour.html
http://shop.bsigroup.com/ProductDetail/?
pid=000000000030180388

85. Thanks For Listening
Any Questions? or Feedback?

86. Thanks For Listening
Any Questions? or Feedback?