With strong marketing campaigns of major market players enticing customers to spend more on beauty and personal care and increasing distribution awareness of beauty and personal care products across geographical and socioeconomic divisions, the industry experienced above-average growth in 2011 as compared to the review period. The huge growth is also due to growing urbanisation and population growth that have expanded the potential consumer base for beauty products.
Market Report On Beauty and Personal Care in Pakistan
1. RnR Market Research Offers “Beauty and Personal Care in Pakistan” Report at US$
2400 (Single User License). The report got published in Oct 2012 and contains 83 Pages.
With strong marketing campaigns of major market players enticing customers to spend more on
beauty and personal care and increasing distribution awareness of beauty and personal care
products across geographical and socioeconomic divisions, the industry experienced above-
average growth in 2011 as compared to the review period. The huge growth is also due to growing
urbanisation and population growth that have expanded the potential consumer base for beauty
products.
Mass brands outperformed the premium products such as designer fragrances and high-end
cosmetics available in the market in 2011. In a low-income country with a very small high-income
group located mostly in large cities, the consumer base for mass products grew at a faster pace
than that of premium products. For the majority of the population, most premium products are out
of their reach due to high prices and low availability. Manufacturers mostly offered products that
are affordable to the masses in an attempt to reach out to a wider consumer base.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics,
Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care,
Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and
distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Get your copy of this report @ http://www.rnrmarketresearch.com/beauty-and-personal-
care-in-pakistan-market-report.html
2. Table of Contents
BEAUTY AND PERSONAL CARE IN PAKISTAN
Euromonitor International
October 2012
LIST OF CONTENTS AND TABLES
Executive Summary
Promotional Campaigns Give A Strong Push To Beauty and Personal Care
Mass Products Beat Premium Offerings
Multinationals Continue To Dominate
Modern Grocery Retailers Gain Ground
Economic Recovery Expected To Boost Future Performance
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2006-2011
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011
Table 3 Sales of Premium Cosmetics by Category: Value 2006-2011
Table 4 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011
Table 5 Beauty and Personal Care Company Shares by NBO 2007-2011
Table 6 Beauty and Personal Care Company Shares by GBO 2007-2011
Table 7 Beauty and Personal Care Brand Shares 2008-2011
Table 8 Penetration of Private Label by Category 2006-2011
Table 9 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011
Table 10 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2011
Table 11 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 12 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 13 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016
Table 14 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources
Marriana International (pvt) Ltd in Beauty and Personal Care (pakistan)
Strategic Direction
Key Facts
Summary 2 Marriana International (Pvt) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Marriani International (Pvt) Ltd: Competitive Position 2011
Medora of London (pvt) Ltd in Beauty and Personal Care (pakistan)
Strategic Direction
Key Facts
Summary 4 Medora of London (Pvt) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Medora of London (Pvt) Ltd: Competitive Position 2011
Sarwana & Sohzsihm in Beauty and Personal Care (pakistan)
Strategic Direction
Key Facts
Summary 6 Sarwana and Sohzsihm: Key Facts
Company Background
3. Production
Competitive Positioning
Summary 7 Sarwana and Sohzsihm: Competitive Position 2011
United Trading Society in Beauty and Personal Care (pakistan)
Strategic Direction
Key Facts
Summary 8 United Trading Society: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 United Trading Society: Competitive Position 2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Sales of Baby and Child-specific Products by Category: Value 2006-2011
Table 16 Sales of Baby and Child-specific Products by Category: % Value Growth 2006-2011
Table 17 Baby and Child-specific Products Premium Vs Mass % Analysis 2006-2011
Table 18 Baby and Child-specific Products Company Shares 2007-2011
Table 19 Baby and Child-specific Products Brand Shares 2008-2011
Table 20 Forecast Sales of Baby and Child-specific Products by Category: Value 2011-2016
Table 21 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2011-2016
Table 22 Forecast Baby and Child-specific Products Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 23 Sales of Bath and Shower by Category: Value 2006-2011
Table 24 Sales of Bath and Shower by Category: % Value Growth 2006-2011
Table 25 Bath and Shower Premium Vs Mass % Analysis 2006-2011
Table 26 Bath and Shower Company Shares 2007-2011
Table 27 Bath and Shower Brand Shares 2008-2011
Table 28 Forecast Sales of Bath and Shower by Category: Value 2011-2016
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2011-2016
Table 30 Forecast Bath and Shower Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 31 Sales of Colour Cosmetics by Category: Value 2006-2011
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2006-2011
Table 33 Colour Cosmetics Premium Vs Mass % Analysis 2006-2011
Table 34 Colour Cosmetics Company Shares 2007-2011
Table 35 Colour Cosmetics Brand Shares 2008-2011
Table 36 Forecast Sales of Colour Cosmetics by Category: Value 2011-2016
Table 37 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2011-2016
Table 38 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2011-2016
Trends
Competitive Landscape
4. Prospects
Category Data
Table 39 Sales of Deodorants by Category: Value 2006-2011
Table 40 Sales of Deodorants by Category: % Value Growth 2006-2011
Table 41 Deodorants Premium Vs Mass % Analysis 2006-2011
Table 42 Deodorants Company Shares 2007-2011
Table 43 Deodorants Brand Shares 2008-2011
Table 44 Forecast Sales of Deodorants by Category: Value 2011-2016
Table 45 Forecast Sales of Deodorants by Category: % Value Growth 2011-2016
Table 46 Forecast Deodorants Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 47 Sales of Depilatories by Category: Value 2006-2011
Table 48 Sales of Depilatories by Category: % Value Growth 2006-2011
Table 49 Depilatories Company Shares 2007-2011
Table 50 Depilatories Brand Shares 2008-2011
Table 51 Forecast Sales of Depilatories by Category: Value 2011-2016
Table 52 Forecast Sales of Depilatories by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 53 Sales of Fragrances by Category: Value 2006-2011
Table 54 Sales of Fragrances by Category: % Value Growth 2006-2011
Table 55 Fragrances Company Shares 2007-2011
Table 56 Fragrances Brand Shares 2008-2011
Table 57 Men's Premium Fragrances Brand Shares 2008-2011
Table 58 Women's Premium Fragrances Brand Shares 2008-2011
Table 59 Forecast Sales of Fragrances by Category: Value 2011-2016
Table 60 Forecast Sales of Fragrances by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 61 Sales of Hair Care by Category: Value 2006-2011
Table 62 Sales of Hair Care by Category: % Value Growth 2006-2011
Table 63 Hair Care Premium Vs Mass % Analysis 2006-2011
Table 64 Sales of Styling Agents by Type: % Value Breakdown 2006-2011
Table 65 Hair Care Company Shares 2007-2011
Table 66 Hair Care Brand Shares 2008-2011
Table 67 Forecast Sales of Hair Care by Category: Value 2011-2016
Table 68 Forecast Sales of Hair Care by Category: % Value Growth 2011-2016
Table 69 Forecast Hair Care Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
5. Category Data
Table 70 Sales of Men's Grooming by Category: Value 2006-2011
Table 71 Sales of Men's Grooming by Category: % Value Growth 2006-2011
Table 72 Sales of Men's Razors and Blades by Type: % Value Breakdown 2007-2011
Table 73 Men's Grooming Company Shares 2007-2011
Table 74 Men's Grooming Brand Shares 2008-2011
Table 75 Men's Razors and Blades Brand Shares 2008-2011
Table 76 Forecast Sales of Men's Grooming by Category: Value 2011-2016
Table 77 Forecast Sales of Men's Grooming by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 78 Sales of Oral Care by Category: Value 2006-2011
Table 79 Sales of Oral Care by Category: % Value Growth 2006-2011
Table 80 Sales of Toothbrushes by Type: Value 2006-2011
Table 81 Sales of Toothbrushes by Type: % Value Growth 2006-2011
Table 82 Sales of Toothpaste by Type: % Value Breakdown 2007-2011
Table 85 Forecast Sales of Oral Care by Category: Value 2011-2016
Table 86 Forecast Sales of Oral Care by Category: % Value Growth 2011-2016
Table 87 Forecast Sales of Toothbrushes by Type: Value 2011-2016
Table 88 Forecast Sales of Toothbrushes by Type: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 89 Sales of Skin Care by Category: Value 2006-2011
Table 90 Sales of Skin Care by Category: % Value Growth 2006-2011
Table 91 Skin Care Premium Vs Mass % Analysis 2006-2011
Table 94 Forecast Sales of Skin Care by Category: Value 2011-2016
Table 95 Forecast Sales of Skin Care by Category: % Value Growth 2011-2016
Table 96 Forecast Skin Care Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 97 Sales of Sun Care by Category: Value 2006-2011
Table 98 Sales of Sun Care by Category: % Value Growth 2006-2011
Table 99 Sun Care Premium Vs Mass % Analysis 2006-2011
Table 100 Sun Care Company Shares 2007-2011
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