1. A Disciplined Approach to Media that Grows Businesses Ionic Media Group LLC

4. Ionic Media’s History Our unique combination of skills, experience and technology translates to ongoing success for our clients. Founded: 2002 Five Partners: Michael Kubin Ted Huffman Jeff Bender Mark Evans Mary Huffman Employees: 25 Key employees: Every one A Record of Success

5. Backgrounds and Awards WHERE WE HAVE WORKED AWARDS WE HAVE RECEIVED #1 PPC Agency #2 Web Design Agency #5 SEO Agency Hot 100 #7 in 2005 Fastest Growing Companies Entrepreneur Magazine Inc. 500 Winner 2007 (642% Growth) Inc. Magazine OMMA 2009 Winner Best Integrated Campaign Health & Pharma

6. Partial Client Roster (MCM) (MCM) (MCM)

7. Media-Neutral Leadership Structure MICHAEL KUBIN President, Club Med Co-CEO, Media Inc. Managing director, Western International Media (IPG) CEO, Leading Web Advertisers (Evaliant Media Resources) (CMR) M.B.A., Harvard

8. Media-Neutral Leadership Structure JEFF BENDER SVP/GM, The Walt Disney Internet Group Partner, The Regis McKenna Group Brand Manager, Time-Life Video and Television Consumer Marketing Director, TV Guide

9. Media-Neutral Leadership Structure TED HUFFMAN Director Internal Applications, GoTo.com Director of Technology Planning, Overture Services Manager, Andersen Consulting London (IT strategy for financial markets and retail)

10. Media-Neutral Leadership Structure MARK EVANS General Manager U.S. Search, GoTo.com Senior Director, Marketing/ Product Mgmt, GoTo.com Partner, Center for Corporate Innovation Manager, McKinsey & Co M.B.A., Wharton

11. Media-Neutral Leadership Structure MARY HUFFMAN Director of Acquisition Marketing, Overture Services Manager, McKinsey & Co (UK) Associate Product Manager, Wells Fargo Bank M.B.A., Stanford University

23. Case Study: DRTV – Retail Bank COMPANY DESCRIPTION This national bank has brick-and-mortar retail locations in the Great Plains area, as well as a nationwide online presence. For their online savings accounts they offer highly competitive interest rates. To support their online banking efforts they have been doing DRTV, direct mail and online advertising. CHALLENGE They wanted to open as many new accounts as possible within a 3-month time frame. There was no tracking system to determine whether DRTV or other media were driving results SOLUTION Ionic Media developed a direct response national cable campaign which drove people to the bank website to open accounts. Each cable network had a different suffix attached to the main URL to help identify network back-end performance. We monitored the networks on a weekly basis and changed media to best optimize results. We also flighted the TV in isolation of the direct mail and other media. RESULTS The client increased their online savings account applications by 300% when the DRTV was on air, and Ionic Media was approved to plan the Bank’s next round of DRTV media strategy.

24. Case Study: PPC – Precious Metals Dealer COMPANY DESCRIPTION This company is a leading online dealer of precious metals and rare coins. Products include collectibles, gold, silver and platinum coins, rounds and bars, market info and more. CHALLENGE They wanted to outsource PPC management as it was time consuming. They had a large product list they couldn’t build out as comprehensively as we could with our internal tools. They have razor thin margins and needed a company that could manage by profitability, not just cost per conversion. SOLUTION Built out comprehensive campaigns, encompassing entire product set. Extended the keyword list to include a large number of tail keywords to help lower cost. We managed campaigns based on detailed ongoing analysis of profitability using different margin points for gold, silver, platinum, coins and others. We worked with the client team and continually adjusted keywords, ad copy/creative and other campaign settings to tie in with seasonal promotions and market price changes. RESULTS We grew the keyword list from about 300 to over 40,000 keywords, and segmented them into 515 ad groups in 56 campaigns. We also implemented tracking at the engine and keyword level and started using different margin variables for the different product groups.

25. Case Study: SEO – Boutique Hotel Chain COMPANY DESCRIPTION A boutique hotel chain with 20 hotels and restaurants. Noted among the top five percent of US hotels for guest satisfaction. CHALLENGE Complement existing PPC efforts and increase the volume of leads, visits, revenue and profits by improving the organic visibility of 13 sites. Figure out ways to increase bookings by generating traffic through social media efforts. SOLUTION Identified optimal keywords – based on search volume and competition – on which high positioning was likely to be achieved. Utilized important keywords in content optimization. Reviewed each site and examined site architecture, navigation, keywords and copywriting strategy. Recommended that increased attractiveness to the search engines. Implemented a link strategy and social media techniques (including blogs, articles and press releases). RESULTS Increased rankings for top general keywords from the third page to the first page and more geo-targeted and niche keywords which generally moved up to the top 5 ranking. As a result of social media efforts, traffic to the site doubled. Online revenue also doubled over six months.

26. Online Education Company Increased Their Conversion Rate by 60% Champion Existing “Landing Page” from their website Objective: Boost lead conversion rate Approach: We identified a number of changes that we could test. The most interesting three tests are shown here. Test Methodology: Flat Testing Case Study: Landing Page - Online Education Company Challenger #1 No navigation Challenger #2 New structure/form/etc. Challenger #3 Two-page version

27. Case Study: Email – Contemporary Home Furnishings Retailer COMPANY DESCRIPTION This furnisher of innovative modern home design recently opened its doors. Their e-commerce site allowed shoppers to choose from a wide range of stylish products including sofas, chaise lounges, entertainment centers, dining room sets, bed frames, tables and various others. Customers could arrange for in-home delivery or pick up from the company's showroom. CHALLENGE As a new company of high end home furnishings, there was some uncertainty around the true target audience. The company needed to build its brand, increase site traffic and grow its in-house e-mail list. SOLUTION Conducted marketing research to give client a detailed look at its core audience. Identified a highly-targeted third-party list to which the company could send dedicated e-mails in order to drive site traffic and to grow its customer base. RESULTS The targeted e-mail campaign yielded the largest spike in site traffic out of any offline or online marketing vehicle tested, including paid search. The initial e-mail drop generated over 5,000 clicks in one day. The campaign continued to affect site traffic four months after the last e-mail blast.

28. Case Study: SEO Web Design – Audio Console Dealer COMPANY DESCRIPTION One of the largest audio mixing console retailers in the world. In addition to renting audio consoles for live events such as concerts, the company also sells both new and used consoles to its customers. CHALLENGE The website suffered from a poor design that failed to convey its expertise in the audio mixing industry. The site needed a more user and search engine-friendly design that would increase organic site traffic and help customers more easily find products and services. SOLUTION Recommended design changes to improve the site’s navigation and overall usability. Optimized page level and site-wide structural elements. Conducted keyword research to identify the appropriate terms for high indexing. Generated links from relevant sites using keyword optimized anchor text. RESULTS The site re-design resulted in a more seamless and pleasant experience, which improved consumer trust. Optimization and link building improved the site’s overall ranking for broader and more popular keywords, many of which rank on the first page of the search engine results. As a result, the number of links documented by Yahoo increased from less than 100 to over 1,000 over the course of a year.