Seth Baum

Greater Los Angeles Area United States

Marketing Instructor

Advertising / Marketing / PR

Selected to teach a mid-level marketing class to a post-college, primarily international student body of 35 students in the Extension Program of the University of California Los Angeles: • Integrated Marketing Communications: How to create cohesive, goal-based campaigns that incorporate a cohesive messaging strategy across varied creative executions and leverage a wide range of media types (offline, digital, PR, Social Media, Mobile, etc) to maximize ROI and present a cohesive brand experience across all customer touchpoints.