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Pitch- Plugged Magazine
1. ‘delivers the latest news and reviews regarding
technology and gadgets, in a way that will
interest the younger target audience, rather
than bore them.’
James Carling
2. Brief- To create a magazine that is
self-financed through sales and/or
advertising, which appeals to the
16-25 age bracket
• Target Audience
• Production Values
• Financial Pressure
3. Interested in products such as:
• iPod/ iPhone
• Laptops
• Tablets
• Smartphones
and brands including:
• eBay
• Blackberry
• Apple
• Facebook
• Twitter
4. Technology & Gadgets
Example from Stuff Magazine:
Biggest gap was for technology magazines
• 1st & 2on T3Person Narrative
Based nd & Stuff, world leading
technology magazines
• Colloquiallatest technology, and future
Write about language
• Bright colours
possibilities
• Puns
5. Layout &
colour
scheme
Imagery –
eye catching
Kicker-
catches
attention
Looks
more like an
advert
Language
too technical
More
colour
needed in
font
6. Language
more relevant
Imagery –
eye catching
Kicker-
‘short & sweet’
Too much
text
Not stuck to
colour scheme
Not colourful
enough, looks
too bland
7. My magazine will be distributed
in:
Universities
Colleges
Local computer/ technology shops
In terms of printing:
Size: A4
Quality: 130 g/sm
32pp
8. Big and bold so Identical, therefore
Sell lines using
audience look professional
both pictures
immediately know
and text
the product
Female model
used, appeals to
Main sell line
both males and
includes question
females
9.
10. Snapshots
Large of products
image
and
masthead Chance
for
readers
to be
involved
Descriptive Professional
language opinion
11. Masthead
uses Images
magazine used to
font break up
text
Play with
image
Give
Two preview of
columns product
12. Although profit is
small, brand image will be
7935 built
7352
Variety of costs involved in
creating the magazine:
Make-up Artist: £70
583 Studio Rental: £120
Expenditure Income Profit Graphic Design: £1250
Printing: £2986
Hinweis der Redaktion
Hello, my name is James Carling, and I’m here today to convince you that my ideas for your brief present the best solution for your organisations needs. I have named my magazine ‘Plugged’.
The client I am producing my magazine for is The Northern Echo. Working for your company, I realise I will have to make sure that my magazine also appeals to your target audience. I understand that your target audience is different to mine, so I will...