Me Inc. Personal Brands In The Digital Age
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This document discusses personal branding and provides 9 rules for personal branding success. It defines personal branding as how others perceive you and how you want to be described. It stresses that individuals should control their own brand by having a clear strategy, goals, and online presence. The 9 rules include defining your brand, setting goals, getting your own website, leveraging social media, ensuring all content passes a "five finger filter", demonstrating experience, making others look good, connecting with those you aspire to emulate, and listening more than speaking.
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Me Inc. Personal Brands In The Digital Age
- 1. Me, Inc. The Power of a Personal Brand In the Digital Age
- 2. 317-512-3612 @jamesburnes [email_address] James W. Burnes Senior Digital Strategist Founder CEO
- 4. What is a brand?
- 8. Who controls your brand?
- 12. What causes this confusion? No Strategy, Plan, or Commitment
- 19. Size Matters
- 20. But leveraging it matters most
- 22. Rule #1 Define Your Personal Brand
- 23. Rule #2 Clearly define your goals (And stick to them)
- 24. Rule #3 Get Your Own Site
- 26. Rule #4 Leverage social media
- 27. Rule #5 All Content Must Pass the Five Finger Filter Mother Priest Boss Customers Competition
- 28. Rule #6 Demonstrate experience through sharing knowledge, ideas and insight
- 30. Rule #7 Make others around you look good.
- 31. Rule #8 Ride the coat-tails of those you aspire to be like and find ways to connect with them.
- 32. Rule #9 Listen More Than You Speak. Respond Frequently & Win!
- 33. Any questions?
- 34. How will you activate your online presence and take ownership of your personal brand to spark your career?
- 35. A few words of advice…
- 36. Perception is reality when it comes to your personal brand
- 37. Passion is more viral than ambition and passion can’t be faked.
- 38. Aspire For The Right Things
- 39. Good luck!
- 40. 317-512-3612 @jamesburnes www.jamesburnes.com James W. Burnes Senior Digital Strategist Founder CEO
Hinweis der Redaktion
- Logos are not brands. ®
- Personal brands, are in part, your audience’s perception of you.
- You do not control your brand. Your brand is determined by those around you who know and experience you in their various interactions. You can only influence your brand.
- Every place you go, the actions and things you do and say help others form an opinion of you and influence your overall brand.
- We see ourselves clearly, but the collection of perceptions about who we are and what we stand for is muddled.
- We want to showcase the size of the network as being large