Principles of Branding

Marketing By Jake Pearce Why Common Sense Isn’t Common Theory and Practice of Branding

Marketing 101- Theory & Practice ,[object Object],[object Object],[object Object],[object Object],Theory

Overt Needs ,[object Object],Healthier Foods

Get it right! Essence & Proposition

Essence & Proposition ,[object Object],[object Object]

Essence & Proposition ,[object Object]

Essence & Proposition ,[object Object],[object Object],[object Object]

Coke’s essence is “refreshment”

Communication ,[object Object],[object Object],Emphasis issues

Communication ,[object Object],[object Object],[object Object],[object Object],Too much emphasis

What does this mean for me? ,[object Object]

The Common Challenges ,[object Object],[object Object],[object Object],for small business doing marketing

[object Object],[object Object],[object Object],[object Object],[object Object],Hairdressers and Barbers Interactive Session

[object Object],[object Object],[object Object],Case Studies Stories from the large and the small

Product Lab and Rotational Moulders ,[object Object]

Daniel says….. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Study 1 So what do we learn from this? Expertise ,[object Object],[object Object],[object Object],[object Object]

Study 2 – Garages - Time ,[object Object],[object Object],[object Object]

Study 3 : Water – Differentiate ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Summary – Theory Can be Common Sense

Summary – In Reality ,[object Object],[object Object],[object Object]

Your one take out ,[object Object]

Remember the ‘Avo ! ,[object Object]

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