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Digital Marketing The Future is Now!
About YRALS Set up to create social media campaigns for brands on an ROI Basis in 2008 YRALS was founded by Jaideep Bir along with an angel investor and has a 20 member team in Mumbai  YRALS executes SMO in two formats:  Qualitative Engagement Quantitative Traffic YRALS also specializes in creation of web properties for Brands that enhance interactivity and build Brand loyalty The company has executed Social Media campaigns for over 50 clients across sectors including:  Media | Travel | Automobiles | Apparel | Telecom |Technology
OurServices
What do we do? Driving Traffic – CPC (Cost Per Click) QualityConversations – using Blog, Product Reviews  Generating Video Views – Online Report Adding Fan / Follower Base (On Facebook, Orkut & Twitter) Creating Online Applications Creating Adver-Games Creating Video Virals Creating Websites
CPC – Cost Per Click Brands that have a landing page / Website and are looking todrive traffic to it need to use the CPC model Online Report ,[object Object],  competition and the TG ,[object Object]
 The seeding process also helps SEO via link-backs to the site on other   sites
Yrals as Traffic Brand Name: Guten Appetit India  Campaign Name: GAI Campaign Duration: 1 Month Brand Name: Kingfisher World Campaign Name: IPL Campaign Duration: 38 Days Clicks: 30,000 Brand Name: Tata Indicom Campaign Name: Second Life Campaign Duration: 1 Month Clicks: 7,000 Brand Name: ACS Campaign Name: ACS Campaign Duration: 1 Month Clicks: 12,500 Brand Name: Bajaj Campaign Name: Bajaj XCD 135 Campaign Duration: 1 Month Clicks: 7,000 Brand Name: Aloo Chaat Movie Campaign Name: Aloo Chaat Campaign Duration: 45 Days Clicks: 26,000
Yrals as Traffic Brand Name: Tata Indicom Campaign Name: Photon Plus (Giz Guru) Campaign Duration: 1 Month Views: 12,000 Visitors Brand Name: Fox Campaign Name: Slumdog Millonaire Campaign Duration: 1 Month Clicks: 5,000 Brand Name: Tata Indicom Campaign Name: Hello Hello Campaign Duration: 1 Month Clicks: 3,000 Brand Name: Intel Campaign Name: Intel Rockstar Campaign Duration: 1 Month Clicks: 40,000 Brand Name: Idea Campaign Name: Cricket Fever Campaign Duration: 1 Month Clicks: 5,000 Brand Name: Bajaj Campaign Name: Pulsar 220 DTSi Campaign Duration: 1 Month Clicks: 20,000
Yrals as Traffic Brand Name: Tata Indicom Campaign Name: Photon Plus/ Speed Ka Baap Viral Video Campaign Duration: 1 Month Clicks: 8,000 Brand Name: Star Plus Campaign Name: Sach Ka Saamna Campaign Duration: 1 Month Clicks: 40,000
Yrals as Traffic Windows Live Planet - Microsoft Brand Name: Microsoft Campaign Name: Windows Live Planet Campaign Duration: 1 Month Registrations of  33,250 Users
Yrals as Traffic Brand Name: Star World Campaign Name: Dramarama - Knight Riders Campaign Duration: 1 Month Clicks: 40,000 Brand Name: Tata Tea Campaign Name: Jaago Re - KBPS Campaign Duration: 1 Month Clicks: 10,000  Brand Name: Zee TV Campaign Name: JKR Campaign Duration: 45 Days Clicks: 25,000 Brand Name: HP Campaign Name: Green Novation Campaign Duration: 2 Months Clicks: 50,000 Brand Name: Star Plus Campaign Name: Star Player Campaign Duration: 45 Days Clicks: 12,000 Brand Name: HP Campaign Name: Green Novation P2C Campaign Duration: 2 Months Clicks: 50,000
CPC – Pricing  Up to 50000 clicks: Rs. 8 – 10 Per click For 200000   –  399999 clicks @INR 5 (Gross) For 100000   –  199999 clicks @INR 6 (Gross) Large For 50000   –  99999 clicks: @INR 7 (Gross) Medium Small
Quality Conversations: Using Blogs, Product Reviews  The philosophy at Yrals is that all good brand strategies start with the target audience and build convesations and communication from there. With an ear to the ground to capture the buzz and tactical placement of reviews, Brands often receive far more value via conversations we start, than is truly MEASURABLE Yrals creates blogs for the brands Yrals uploads reviews on Product review sites Yralscreates and managesconversations with users on behalf of the brand Product Reviews
Yrals as Conversations Farah Khan’s Blog –Tere Mere Beach Mein
Yrals as Conversations Rajeev’s Blog –Sach Ka Saamna
Yrals as Conversations Star Plus - Perfect Bride Blog
Quality Pricing
Video Views – Online Report Videos are now becoming mainstream on the web, since 80% of the internet users have broadband. Research shows in a learning environment about 10% is remembered when Users Read, 20% of what is heard and 30% of what is seen, but 50% of what is Seen and Heard. So for clients who have videos / viral videos, can now use the online process to promote their brands.
Video Views – Online Report
Video Views – Pricing ,[object Object],      - Activation of videos across all video sharing sites       - Promotion of the videos to increase video views ,[object Object],	-  Number of videos 	-  Type of video (Viral, TVC, Episodic videos, etc.) ,[object Object],[object Object]
Fan Based - Orkut & Facebook Groups & Twitter  Sach Ka Saamna – Fan Page (Facebook)
Fan Based - Orkut & Facebook Groups & Twitter  Sach Ka Saamna – Group (Facebook)
Fan Based - Orkut & Facebook Groups & Twitter  Tere Mere Beach Mein - Facebook Fan Page Group
Fan Based - Orkut & Facebook Groups & Twitter  Zee TV- Jhansi kiRani (Facebook) Fan Page Group
Fan Based - Orkut & Facebook Groups & TwitterPricing
Online Application ,[object Object],media to enhance their communication with the TG ,[object Object], with consumers and don’t have the typical thresold barriers of registraion ,[object Object],[object Object]
Online Application SKS Application  Also On Orkut
Online Application Tata Motors: MANZA  Indulgent Actors (Application)
Online Application Tata Motors: MANZA  Indulgent Actors (Application)
Online Application Tata Motors: MANZA  Indulge in MANZA (Application)
Online Application Tata Motors: MANZA  Indulge in MANZA (Application)
Online Application
Online Application
Online Application
Online Application
Online Application
Online Application - Pricing
Adver Games With the growth of the internet, adver-games have proliferated, often becoming the most visited aspect of brand websites and becoming an integrated part of brand media planning in an increasingly fractured media environment.
Adver Games Online Game for  Channel V – Exhausted
Adver Games Online Game for Zee TV – Jhansi KiRani Level 1 Level 2 Level 3 Level 4
Adver Games - Pricing Note: All games will be made using Flash 8
Viral Video A viral is a way to connect on a humor tangent with the user. The Virals create the pun which easily makes the user relate to themselves. Virals create major impacts for the brand. A viral can push across a serious situation on a lighter note. And in today’s world, serious fun has become the need of the hour!
Video Virals Online Animated Viral for Zee TV - Dance India Dance
Video Virals- Pricing
Websites A website is the easiest way for a user to know about the brand. Facts and figures of the brand, about the company, about the future prospective etc. The more user friendly the website is, the better it is for the user. The brand’s website is becoming a necessity because people before using the product/service or invest also find out through the website.
Websites SMC Caribbean Website
Websites Dramarama – Knight Rider Website
Websites Revival of the  Tata Indica Vista
Websites 3D Tata Indica Vista Website
Website - Pricing
Connect With Yrals CEO:  	Name: JaideepBir Mail: Jaideep@yrals.com Social Media Head: 	Name: Rochelle Pereira 	Mail: Rochelle@yrals.com Business Development Team: Name: Nabeel Merchant Mail: Nabeel@yrals.com 	Name: RakshaNarang Mail: Raksha@yrals.com Address:D1, Pioneer Heritage II, Daulat NagarOff S V Road, Santa Cruz(W)Mumbai - 400 054. Maharashtra Call : +91-22-2661 5764 Mail : contact@yrals.com
Yrals Digital Marketing - Product Suite

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Yrals Digital Marketing - Product Suite

  • 1. Digital Marketing The Future is Now!
  • 2. About YRALS Set up to create social media campaigns for brands on an ROI Basis in 2008 YRALS was founded by Jaideep Bir along with an angel investor and has a 20 member team in Mumbai YRALS executes SMO in two formats: Qualitative Engagement Quantitative Traffic YRALS also specializes in creation of web properties for Brands that enhance interactivity and build Brand loyalty The company has executed Social Media campaigns for over 50 clients across sectors including: Media | Travel | Automobiles | Apparel | Telecom |Technology
  • 4. What do we do? Driving Traffic – CPC (Cost Per Click) QualityConversations – using Blog, Product Reviews Generating Video Views – Online Report Adding Fan / Follower Base (On Facebook, Orkut & Twitter) Creating Online Applications Creating Adver-Games Creating Video Virals Creating Websites
  • 5.
  • 6. The seeding process also helps SEO via link-backs to the site on other sites
  • 7. Yrals as Traffic Brand Name: Guten Appetit India Campaign Name: GAI Campaign Duration: 1 Month Brand Name: Kingfisher World Campaign Name: IPL Campaign Duration: 38 Days Clicks: 30,000 Brand Name: Tata Indicom Campaign Name: Second Life Campaign Duration: 1 Month Clicks: 7,000 Brand Name: ACS Campaign Name: ACS Campaign Duration: 1 Month Clicks: 12,500 Brand Name: Bajaj Campaign Name: Bajaj XCD 135 Campaign Duration: 1 Month Clicks: 7,000 Brand Name: Aloo Chaat Movie Campaign Name: Aloo Chaat Campaign Duration: 45 Days Clicks: 26,000
  • 8. Yrals as Traffic Brand Name: Tata Indicom Campaign Name: Photon Plus (Giz Guru) Campaign Duration: 1 Month Views: 12,000 Visitors Brand Name: Fox Campaign Name: Slumdog Millonaire Campaign Duration: 1 Month Clicks: 5,000 Brand Name: Tata Indicom Campaign Name: Hello Hello Campaign Duration: 1 Month Clicks: 3,000 Brand Name: Intel Campaign Name: Intel Rockstar Campaign Duration: 1 Month Clicks: 40,000 Brand Name: Idea Campaign Name: Cricket Fever Campaign Duration: 1 Month Clicks: 5,000 Brand Name: Bajaj Campaign Name: Pulsar 220 DTSi Campaign Duration: 1 Month Clicks: 20,000
  • 9. Yrals as Traffic Brand Name: Tata Indicom Campaign Name: Photon Plus/ Speed Ka Baap Viral Video Campaign Duration: 1 Month Clicks: 8,000 Brand Name: Star Plus Campaign Name: Sach Ka Saamna Campaign Duration: 1 Month Clicks: 40,000
  • 10. Yrals as Traffic Windows Live Planet - Microsoft Brand Name: Microsoft Campaign Name: Windows Live Planet Campaign Duration: 1 Month Registrations of 33,250 Users
  • 11. Yrals as Traffic Brand Name: Star World Campaign Name: Dramarama - Knight Riders Campaign Duration: 1 Month Clicks: 40,000 Brand Name: Tata Tea Campaign Name: Jaago Re - KBPS Campaign Duration: 1 Month Clicks: 10,000 Brand Name: Zee TV Campaign Name: JKR Campaign Duration: 45 Days Clicks: 25,000 Brand Name: HP Campaign Name: Green Novation Campaign Duration: 2 Months Clicks: 50,000 Brand Name: Star Plus Campaign Name: Star Player Campaign Duration: 45 Days Clicks: 12,000 Brand Name: HP Campaign Name: Green Novation P2C Campaign Duration: 2 Months Clicks: 50,000
  • 12. CPC – Pricing Up to 50000 clicks: Rs. 8 – 10 Per click For 200000   –  399999 clicks @INR 5 (Gross) For 100000   –  199999 clicks @INR 6 (Gross) Large For 50000   –  99999 clicks: @INR 7 (Gross) Medium Small
  • 13. Quality Conversations: Using Blogs, Product Reviews The philosophy at Yrals is that all good brand strategies start with the target audience and build convesations and communication from there. With an ear to the ground to capture the buzz and tactical placement of reviews, Brands often receive far more value via conversations we start, than is truly MEASURABLE Yrals creates blogs for the brands Yrals uploads reviews on Product review sites Yralscreates and managesconversations with users on behalf of the brand Product Reviews
  • 14. Yrals as Conversations Farah Khan’s Blog –Tere Mere Beach Mein
  • 15. Yrals as Conversations Rajeev’s Blog –Sach Ka Saamna
  • 16. Yrals as Conversations Star Plus - Perfect Bride Blog
  • 18. Video Views – Online Report Videos are now becoming mainstream on the web, since 80% of the internet users have broadband. Research shows in a learning environment about 10% is remembered when Users Read, 20% of what is heard and 30% of what is seen, but 50% of what is Seen and Heard. So for clients who have videos / viral videos, can now use the online process to promote their brands.
  • 19. Video Views – Online Report
  • 20.
  • 21. Fan Based - Orkut & Facebook Groups & Twitter Sach Ka Saamna – Fan Page (Facebook)
  • 22. Fan Based - Orkut & Facebook Groups & Twitter Sach Ka Saamna – Group (Facebook)
  • 23. Fan Based - Orkut & Facebook Groups & Twitter Tere Mere Beach Mein - Facebook Fan Page Group
  • 24. Fan Based - Orkut & Facebook Groups & Twitter Zee TV- Jhansi kiRani (Facebook) Fan Page Group
  • 25. Fan Based - Orkut & Facebook Groups & TwitterPricing
  • 26.
  • 27. Online Application SKS Application Also On Orkut
  • 28. Online Application Tata Motors: MANZA Indulgent Actors (Application)
  • 29. Online Application Tata Motors: MANZA Indulgent Actors (Application)
  • 30. Online Application Tata Motors: MANZA Indulge in MANZA (Application)
  • 31. Online Application Tata Motors: MANZA Indulge in MANZA (Application)
  • 38. Adver Games With the growth of the internet, adver-games have proliferated, often becoming the most visited aspect of brand websites and becoming an integrated part of brand media planning in an increasingly fractured media environment.
  • 39. Adver Games Online Game for Channel V – Exhausted
  • 40. Adver Games Online Game for Zee TV – Jhansi KiRani Level 1 Level 2 Level 3 Level 4
  • 41. Adver Games - Pricing Note: All games will be made using Flash 8
  • 42. Viral Video A viral is a way to connect on a humor tangent with the user. The Virals create the pun which easily makes the user relate to themselves. Virals create major impacts for the brand. A viral can push across a serious situation on a lighter note. And in today’s world, serious fun has become the need of the hour!
  • 43. Video Virals Online Animated Viral for Zee TV - Dance India Dance
  • 45. Websites A website is the easiest way for a user to know about the brand. Facts and figures of the brand, about the company, about the future prospective etc. The more user friendly the website is, the better it is for the user. The brand’s website is becoming a necessity because people before using the product/service or invest also find out through the website.
  • 47. Websites Dramarama – Knight Rider Website
  • 48. Websites Revival of the Tata Indica Vista
  • 49. Websites 3D Tata Indica Vista Website
  • 51. Connect With Yrals CEO: Name: JaideepBir Mail: Jaideep@yrals.com Social Media Head: Name: Rochelle Pereira Mail: Rochelle@yrals.com Business Development Team: Name: Nabeel Merchant Mail: Nabeel@yrals.com Name: RakshaNarang Mail: Raksha@yrals.com Address:D1, Pioneer Heritage II, Daulat NagarOff S V Road, Santa Cruz(W)Mumbai - 400 054. Maharashtra Call : +91-22-2661 5764 Mail : contact@yrals.com