DrivenTide speeds online growth through optimization & monetization of Search Engine Optimization, Search Engine Marketing, Social Media Marketing and Multichannel Analytics

1. Driving Online Performance
Through Optimized &
Monetization Strategies
• Search Engine Optimization
• Search Engine Marketing
• Social Media Marketing
• Multichannel Analytics

2. About DrivenTide
DrivenTide speeds online growth through optimization &
monetization of Search Engine Optimization, Search Engine
Marketing, Social Media Marketing and Multichannel Analytics
©DrivenTide Proprietary and Confidential 2

3. DrivenTide: Who We Are
Deeply
• As in-house • We move beyond
experts, we
Experienced the single channel
optimize and and integrate your
aggregate • We have direct online and offline
experience from relationships with programs into a
thousands of paid all major search true 360 degree
and non-paid engines, social view of the market
campaigns by media portals and and where
providing strategy working opportunity is
that will maximize experience with available for you
your ROI. most major
competitive
Performance analysis tools
Multi-channel
Centric
©DrivenTide Proprietary and Confidential 3

4. Client Experience
DrivenTide’s principles have lead integrated marketing and monetization
campaigns for some of the world’s largest brands.
©DrivenTide Proprietary and Confidential 4

5. DrivenTide: Our Approach
We believe success is a direct result of crafting the right approach at the outset.
Before building a marketing or branding strategy, we first uncover the relationships
between a client’s objectives and their online challenges through research.
What are your online marketing goals?
Why is the current strategy not performing?
Where are the areas of opportunity and
improvement?
How is this affecting your business both on
and offline?
We begin with a series of comprehensive audits that allows us to uncover the
challenges preventing our customers from achieving their online marketing
objectives. From our audit findings, we build an integrated strategy that not only
addresses existing pain-points, but takes advantage of untapped opportunities
like geo-targeting, Facebook, content development and targeted paid advertising.
©DrivenTide Proprietary and Confidential 5

6. DrivenTide: Our Approach
Following strategy formulation, we implement a series of cross-channel programs
designed to drive performance across each of our customer’s marketing objectives
in order to work in conjunction to augment and compound overall success.
Our programs are proven to:
• Increase sales / conversion goals
• Improve website page rankings and organic search results
• Amplify search marketing performance
• Drive quality organic and paid traffic
• Enhance social search presence
• Identify opportunities in social media advertising
• Reduce paid advertising marketing costs
©DrivenTide Proprietary and Confidential 6

7. DrivenTide: Our Services
DrivenTide focuses on four core offerings: SEO,
SEM, SMM, and Multi-channel Analytics to drive
Social Media business goals and uncover untapped
Marketing opportunity such as:
Leverage social content to
target and drive socially
relevant visitors Consumer Acquisition
Multi-channel
Search Engine Analytics Segmentation
Marketing
Cost effectively target and
Integrates and reports on all
capture searchers looking for digital data to identify the
what you offer best use of marketing Consumer Retention
resources
Search Engine Custom Targeting
Optimization
Organically grow long term
traffic and optimize the traffic Personalization
you already receive
©DrivenTide Proprietary and Confidential 7

8. Search Engine Optimization (SEO)
Search Engine Optimization (SEO) organically grows traffic and optimizes the
conversion rates from traffic your sites already receive. It ensures your properties
are properly searched, listed and displayed to maximize their ROI.
With proprietary tools and an in-house
staff of experts, DrivenTide is able to
determine how best to maximize your • Structure & Meta tag
optimizations
website’s offerings through keyword
• Site audit
research, architecture development
and external listing resources. • Competitive analysis
• Meta tag authoring
SEO is more than just having the right
• Keyword analysis
content on one’s site, it involves
content, content format, content • SEO strategy
placement, alt tags, URL terms, page • Transition planning
titles, meta tag authoring, keyword • Natural language linking
targeting, and competitive analysis to
understand the landscape.
©DrivenTide Proprietary and Confidential 8

9. Search Engine Marketing (SEM)
Search Engine Marketing (SEM) provides effective targeting and capture of
those interested in your products and services. Used properly, search
enables you to capture consumers at their end-of-funnel decision point.
Due to our deep experience, we know
how best to find where your cost to
• Listing and linking
performance ratios meet efficiently. campaigns
In combination with SEO and
• Pre-launch optimization
conversion tracking, we determine the
• Keyword list generation
right mix of keywords and bid rates to
maximize your budget. • Campaign management
• Landing page
With experience across all major optimization
search engines, contextual networks, • Detailed Reporting
and tracking companies we are able to
• Integrating SEM & SEO
preform pre-launch optimization, performance
improve ROI, and build brand
awareness.
©DrivenTide Proprietary and Confidential 9

10. Social Media Marketing (SMM)
Consumers are actively talking about your products, services, and brands on sites
such as Facebook and Twitter, and social platform marketing can target your
passive audience and convert them to customers.
Facebook, Twitter, and LinkedIn
offer companies a number of
channels to develop and target • Social media
optimization
their prospects at highly cost-
competitive rates. • Pre-launch optimization
• Targeting generation
Through careful targeting and
• Campaign management
profile based optimization,
social media advertising can be • Landing page
optimization
an effective means to build
awareness, drive traffic, and • Reporting
reach a new audience. • Local business listings
©DrivenTide Proprietary and Confidential 10

11. Multi-Channel Analytics
We move beyond a single channel and integrate your other online, offline and
website trends into a comprehensive view of your audience and how they interact
with your properties. Multi-channel analytics moves you beyond measuring click-
through to measuring consumer behavior.
Implementing multichannel analytics
tools allows optimal allocation of • Cost per conversion by
marketing budgets across offline channel / keyword
and online. We analyze where, how, • Display to rich media
and who is influencing your traffic segmentation
to uncover opportunities and • Multi ad exposure
influence by conversion
reduce unnecessary spend.
• Traffic identification and
Identifying key patterns of behavior, monetization
traffic, and advertising creates
• Offline influence on
opportunities to expand customer conversions and traffic
acquisition and convert tire
kickers into customers.
©DrivenTide Proprietary and Confidential 11

12. Typical Investment Levels
As a result of DrivenTide’s experience and pre-campaign audits, we offer our
client’s package rates with detailed deliverables and timelines and costs.
Program Component Investment*
Search Engine Optimization $5K - $15K
Search Engine Marketing (monthly) 15% of media spend up to $50K
Social Media Marketing $5K - $15K
Analytics and Reporting (per month) $8K setup, $1K per month
As us how we can exceed your online goals and provide the right kind of
strategy to ensure it can be done meeting your budgets, timelines and goals.
*These estimates reflect typical projects and can vary depending on the size and complexity of the project.
©DrivenTide Proprietary and Confidential 12

13. Contact Us
For additional information, please contact:
Jai Decker at jai@driventide.com
or call (415) 999-4834
©DrivenTide Proprietary and Confidential 13