2. The world is getting into digital at a lightning speed and digital
marketing is catching up equally. Business people and digital
marketers are very much eager to know about the latest trends &
technologies in digital marketing to keep up in the competition line.
Grabbing customer attention is fully depends on the marketing move
nowadays. Being aware of the latest trends and technologies in the
market is very essential to stay on top of the game.
Digital marketing is comprised of an array of digital marketing
solutions such as SEO, PPC, SMM, SMO, ORM, ASO, CRO, and more. The
drastic growth of these digital marketing services impacts all major
industries.
3. Digital marketing is comprised of an array of digital marketing
solutions such as SEO, PPC, SMM, SMO, ORM, ASO, CRO, and more. The
drastic growth of these digital marketing services impacts all major
industries.
Many trends and technologies are evolving day by day and it has
become mandatory to keep updated with that. Because things work
today itâs not surely going to work tomorrow or the future. The
worldâs leading search engine Google is regularly changing its search
algorithm to deliver the best to the audiences.
So, stay ahead in the competition by applying the latest trends and
technologies in your business.
4. Letâs get into know the top Digital Marketing Trends 2020,
Shoppable Posts
Social Media - Undoubtedly, Itâs become an integral part of our daily
lives. Social mediums like Facebook, Twitter, LinkedIn, Pinterest and
Instagram play a vital role in online shopping. Itâs very rare to see
without a shoppable post on social mediums nowadays
A report says that 72 % of Instagram & Pinterest people buy the
product through the Instagram and Pinterest app. Itâs the biggest
platform for business people to sell their business products/services
through these social mediums.
5. Merchants can easily reach the global target audience. Make use of
shoppable ads on top social mediums which helps to turn the visitors
into reliable customers.
Interactive Content
Most people are spending their time online. Everyone is looking for
unique fresh content which is also attractive to them. Visual and
engageable content will make the audience to see what it is and what
it offers. The reasons how interactive content takes off in 2020,
1) Unique fresh content will stand out from the crowd
2) Make audiences to stay for a while on the page
6. 3) Eye-Catchy content shared by a huge audience on the various
online mediums.
4) Build a fanbase for your business product
5) Create brand awareness among huge audiences
6) One special thing is that interactive content engages your
audience and loved by more audiences.
Personalization
Generally, every user wants to feel like they are very special. Thatâs
true. 2020 is going to be the year of personalized marketing.
Nowadays customers are very clear in skipping the advertisement
which is not connected to them. So, personalize them to turn towards
your business.
7. 3) Eye-Catchy content shared by a huge audience on the various
online mediums.
4) Build a fanbase for your business product
5) Create brand awareness among huge audiences
6) One special thing is that interactive content engages your
audience and loved by more audiences.
Personalization
Generally, every user wants to feel like they are very special. Thatâs
true. 2020 is going to be the year of personalized marketing.
Nowadays customers are very clear in skipping the advertisement
which is not connected to them. So, personalize them to turn towards
your business.
8. Itâs one of the best tools to tune the customerâs experience to the next
higher level. By applying it to your business, you can gain more sales,
brand credibility, better customer experience and more.
Personalize your audience by sending a personalized email that
describes product recommendations, video messages, social media
messages, and more. Increase your business sales by remarketing
your business product/services to your audiences.
Google Ads Smart Bidding
In 2020, Google ads bang with automation and smart bidding. Yeah..!!
You may have heard about automation. Google has announced Google
ads updates at Google marketing live that likely lead up with smart
bidding and automation.
9. Bidding strategy is the most crucial task in Google ads. The small
mistake on bidding may lead to a big loss in the budget. The
automation and smart bidding will help in smartly maximizing the
conversion rate.
The new updates on Google ads will offer an option to choose
conversion action, set your bid to optimize when sales start or stop,
optimize bid across several ad campaigns.
Content Marketing
Evergreen digital marketing solution is content marketing. Content is
always king and it always rocks.
10. Awesome high-quality content of yours will help to grab the audience
to your business and helps in search engine ranking. Not only in 2020,
but it also continues in the future. Fuel up your business growth best
content marketing agency.
Video Content
Video - Attention-grabbing tool and itâs the most promising way to
reach the audience quickly. Yes..!! YouTube worldâs second-largest
search engine that consists of a trillion and more active users.
Make use of video marketing effectively and grab huge target
audiences across the globe. Visuals are more powerful than reading
the text. Here is the complete guide for YOUTUBE ADVERTISING.
Check it out and get huge benefits from it.
11. SERP Position Zero
What will be the top ranking in SERP is either #0 or #1? Most of them
thought that #1 is the top rank. But thatâs not correct. #0 is the
top-ranking is SERPs. #0 is the place called featured snippet which
shows your website text with URL in SERP.
This is the prime location that has a high chance of getting the userâs
view and drive them towards the business website. Check out this link
to get guidance to attain zero position >> Ranking Zero
Voice Search
The utilization of voice search across the globe makes the business
people and digital marketers to rethink their digital marketing
strategies.
12. Voice search delivers the exact result for the asked query using a
semantic search and Hummingbird algorithm update.
The popularity of voice search gains attention from marketers and
business people. Itâs crucial to optimize the website with voice search
optimization. By 2020, 50% of all online searches by users will be
voice searches. Daily, 55% of teens and 44% of adults are making use
of voice searches.
So, Rethink and adapt voice search optimization on your business
website.
13. AI and chatbots
Presently, AI advances impact in our daily life in the form of a smart
car, smart home, smart devices, chatbots and more. Those things are
designed to make our routine work easier. In digital marketing, AI is
going to play a major key role in collecting data, analyze and apply it.
AI transforms digital marketing strategy and customer experience to
the next level. In 3 ways AI betters digital marketing which are
1) Awesome customer experience â The whole effort of digital
marketing on your business is to gain great customer experience. AI
makes this magic for your business. Letâs see how will it be? When the
user searched on a query, If they found that was so relevant to them
then they are likely to get convert as a loyal customer.
