SlideShare ist ein Scribd-Unternehmen logo
1 von 30
Downloaden Sie, um offline zu lesen
Content +
product
today.
Jacek Grebski
partner, SWARM
Who am I?
a digital product studio
product
NYU Talk
Product Process
Process: Discovery
Discovery is about understanding what we’re
building, why we’re building it and who we’re
building it for.
This is undeniably the most important part of
the entire product creation process, because
when we finish discovery, we will have a feature
and conceptually complete software
application.
• Descriptive text
• Email
• password (one time only)
• TOS link
System Selected (based on the
system in the selected chat)
• Gamer tag input
• Alternative systems input
Submit Cancel
Return to previous
screen, logged-in
Return to previous
screen
REGISTER
Process: Information Architecture (IA)
Information Architecture (IA) defines the
software’s hierarchy and establishes in a clear
document all the app’s moving parts.
We like to think of it as the product blueprint,
and just like a you wouldn’t build a high-rise
without one, an app shouldn’t be built
without it either.
Sample IA Element
Low Fidelity Wireframe
Next, we create wireframes from the
information architecture and create a skeletal
framework of the application. It covers the
general layout of the app, and defines any
human / device interactions that will need to
be incorporated into the application.
Wireframes help us run through the IA, and
make any adjustments to the product before
we go into the design and engineering.
All wireframes are shared through InVision, a
remotely accessible prototype tool.
Process: User Experience Design
Visual Design Mockup
Process: User Interaction Design
We work closely with you and your design
team to ensure that the User Interface / Visual
Design embodies your brand and defines
interaction and feedback mechanisms that
support the application’s use.
All UI designs are shared through InVision.
On completion we export all designs using
Zeplin.io, creating production ready assets
letting our developers understand how to
interpret and integrate the files.
Engineering is planned around two-week
sprints, beginning with a plan that identifies
the tasks targeted for execution during the
sprint.
This helps prevent bottlenecks, ensures that
deliverables are well managed, and allows us
to make any needed adjustments to the
product as it comes together.
We also often work alongside in-house
development teams.
Process: Engineering
Su M T W T F Sa
why product?
More Value, Choice, Engagement, Data
why data?
how do we
use data?
Tools:
NLTK - natural language tool kits
Relationship Mapping
Predictive Analysis
Ad servers
Tools:
NLTK - natural language tool kits
Relationship Mapping
Predictive Analysis
Ad servers
Data is amazing.
Joe
AmyTim
Football
Healthy
Living
Nachos
Kale
Tools:
NLTK - natural language tool kits
Relationship Mapping
Predictive Analysis
Ad servers
NYU Talk
Tools:
NLTK - natural language tool kits
Relationship Mapping
Predictive Analysis
Ad servers
More Marketing w/ data
More Marketing w/ data
More Marketing: Retargeting
tv
/ video
Interactive Advertising Bureau:
founded in 1996
creates standards for ads
VAST (Video Ad Serving Templates)
VMAP (Video Multiple Ad Playlist)
changing
unbundling of set top boxes digital
content delivery targeted video ads
tangible metrics and clear ROIs
second screen engagement.
User Product Data Campaign
Goal
questions?
http://swarmnyc.com
@swarmnyc / @jgrebski
Jacek Grebski

Más contenido relacionado

Was ist angesagt?

Q4 2022 DBX Investor Presentation.pdf
Q4 2022 DBX Investor Presentation.pdfQ4 2022 DBX Investor Presentation.pdf
Q4 2022 DBX Investor Presentation.pdfDropbox
 
The State of Enterprise Software
The State of Enterprise SoftwareThe State of Enterprise Software
The State of Enterprise SoftwareGreylock Partners
 
Top Rumors About Apple March 21 Big Event
Top Rumors About Apple March 21 Big EventTop Rumors About Apple March 21 Big Event
Top Rumors About Apple March 21 Big EventChromeInfo Technologies
 
THE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNS
THE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNSTHE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNS
THE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNSunfunnel
 
Zuora Sales Deck
Zuora Sales DeckZuora Sales Deck
Zuora Sales DeckRyan Gum
 
The Six Highest Performing B2B Blog Post Formats
The Six Highest Performing B2B Blog Post FormatsThe Six Highest Performing B2B Blog Post Formats
The Six Highest Performing B2B Blog Post FormatsBarry Feldman
 
Five Killer Ways to Design The Same Slide
Five Killer Ways to Design The Same SlideFive Killer Ways to Design The Same Slide
Five Killer Ways to Design The Same SlideCrispy Presentations
 
Creative Traction Methodology - For Early Stage Startups
Creative Traction Methodology - For Early Stage StartupsCreative Traction Methodology - For Early Stage Startups
Creative Traction Methodology - For Early Stage StartupsTommaso Di Bartolo
 
SXSW 2016: The Need To Knows
SXSW 2016: The Need To KnowsSXSW 2016: The Need To Knows
SXSW 2016: The Need To KnowsOgilvy Consulting
 
50 Essential Content Marketing Hacks (Content Marketing World)
50 Essential Content Marketing Hacks (Content Marketing World)50 Essential Content Marketing Hacks (Content Marketing World)
50 Essential Content Marketing Hacks (Content Marketing World)Heinz Marketing Inc
 
Pendo Series B Investor Deck External
Pendo Series B Investor Deck ExternalPendo Series B Investor Deck External
Pendo Series B Investor Deck ExternalTodd Olson
 
How People Really Hold and Touch (their Phones)
How People Really Hold and Touch (their Phones)How People Really Hold and Touch (their Phones)
How People Really Hold and Touch (their Phones)Steven Hoober
 
Open Source Creativity
Open Source CreativityOpen Source Creativity
Open Source CreativitySara Cannon
 
10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
 
From Social Media to Social Business
From Social Media to Social BusinessFrom Social Media to Social Business
From Social Media to Social BusinessTalking Heads
 
The Art of the Presentation
The Art of the PresentationThe Art of the Presentation
The Art of the PresentationJeffrey Stevens
 
25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Stats25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Statscontently
 

Was ist angesagt? (20)

Q4 2022 DBX Investor Presentation.pdf
Q4 2022 DBX Investor Presentation.pdfQ4 2022 DBX Investor Presentation.pdf
Q4 2022 DBX Investor Presentation.pdf
 
The State of Enterprise Software
The State of Enterprise SoftwareThe State of Enterprise Software
The State of Enterprise Software
 
Top Rumors About Apple March 21 Big Event
Top Rumors About Apple March 21 Big EventTop Rumors About Apple March 21 Big Event
Top Rumors About Apple March 21 Big Event
 
THE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNS
THE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNSTHE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNS
THE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNS
 
The Hierarchy of Engagement
The Hierarchy of EngagementThe Hierarchy of Engagement
The Hierarchy of Engagement
 
Zuora Sales Deck
Zuora Sales DeckZuora Sales Deck
Zuora Sales Deck
 
The Six Highest Performing B2B Blog Post Formats
The Six Highest Performing B2B Blog Post FormatsThe Six Highest Performing B2B Blog Post Formats
The Six Highest Performing B2B Blog Post Formats
 
Five Killer Ways to Design The Same Slide
Five Killer Ways to Design The Same SlideFive Killer Ways to Design The Same Slide
Five Killer Ways to Design The Same Slide
 
Creative Traction Methodology - For Early Stage Startups
Creative Traction Methodology - For Early Stage StartupsCreative Traction Methodology - For Early Stage Startups
Creative Traction Methodology - For Early Stage Startups
 
5 Storytelling Lessons From Superhero Stories
5 Storytelling Lessons From Superhero Stories5 Storytelling Lessons From Superhero Stories
5 Storytelling Lessons From Superhero Stories
 
SXSW 2016: The Need To Knows
SXSW 2016: The Need To KnowsSXSW 2016: The Need To Knows
SXSW 2016: The Need To Knows
 
50 Essential Content Marketing Hacks (Content Marketing World)
50 Essential Content Marketing Hacks (Content Marketing World)50 Essential Content Marketing Hacks (Content Marketing World)
50 Essential Content Marketing Hacks (Content Marketing World)
 
Pendo Series B Investor Deck External
Pendo Series B Investor Deck ExternalPendo Series B Investor Deck External
Pendo Series B Investor Deck External
 
How People Really Hold and Touch (their Phones)
How People Really Hold and Touch (their Phones)How People Really Hold and Touch (their Phones)
How People Really Hold and Touch (their Phones)
 
Open Source Creativity
Open Source CreativityOpen Source Creativity
Open Source Creativity
 
10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience
 
LaunchRock
LaunchRockLaunchRock
LaunchRock
 
From Social Media to Social Business
From Social Media to Social BusinessFrom Social Media to Social Business
From Social Media to Social Business
 
The Art of the Presentation
The Art of the PresentationThe Art of the Presentation
The Art of the Presentation
 
25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Stats25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Stats
 

Andere mochten auch

Mobile Is Eating the World (2016)
Mobile Is Eating the World (2016)Mobile Is Eating the World (2016)
Mobile Is Eating the World (2016)a16z
 
Mobile-First SEO - The Marketers Edition #3XEDigital
Mobile-First SEO - The Marketers Edition #3XEDigitalMobile-First SEO - The Marketers Edition #3XEDigital
Mobile-First SEO - The Marketers Edition #3XEDigitalAleyda Solís
 
The Physical Interface
The Physical InterfaceThe Physical Interface
The Physical InterfaceJosh Clark
 
SXSW 2016 takeaways
SXSW 2016 takeawaysSXSW 2016 takeaways
SXSW 2016 takeawaysHavas
 
Visual Design with Data
Visual Design with DataVisual Design with Data
Visual Design with DataSeth Familian
 
The Future Of Work & The Work Of The Future
The Future Of Work & The Work Of The FutureThe Future Of Work & The Work Of The Future
The Future Of Work & The Work Of The FutureArturo Pelayo
 
[Infographic] How will Internet of Things (IoT) change the world as we know it?
[Infographic] How will Internet of Things (IoT) change the world as we know it?[Infographic] How will Internet of Things (IoT) change the world as we know it?
[Infographic] How will Internet of Things (IoT) change the world as we know it?InterQuest Group
 
3 Things Every Sales Team Needs to Be Thinking About in 2017
3 Things Every Sales Team Needs to Be Thinking About in 20173 Things Every Sales Team Needs to Be Thinking About in 2017
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
 
Network Effects
Network EffectsNetwork Effects
Network Effectsa16z
 
Hype vs. Reality: The AI Explainer
Hype vs. Reality: The AI ExplainerHype vs. Reality: The AI Explainer
Hype vs. Reality: The AI ExplainerLuminary Labs
 
IT in Healthcare
IT in HealthcareIT in Healthcare
IT in HealthcareNetApp
 
TEDx Manchester: AI & The Future of Work
TEDx Manchester: AI & The Future of WorkTEDx Manchester: AI & The Future of Work
TEDx Manchester: AI & The Future of WorkVolker Hirsch
 
Can We Assess Creativity?
Can We Assess Creativity?Can We Assess Creativity?
Can We Assess Creativity?John Spencer
 
Launching a Rocketship Off Someone Else's Back
Launching a Rocketship Off Someone Else's BackLaunching a Rocketship Off Someone Else's Back
Launching a Rocketship Off Someone Else's Backjoshelman
 
Digital globalization: The new era of global flows
Digital globalization: The new era of global flowsDigital globalization: The new era of global flows
Digital globalization: The new era of global flowsMcKinsey & Company
 
UX, ethnography and possibilities: for Libraries, Museums and Archives
UX, ethnography and possibilities: for Libraries, Museums and ArchivesUX, ethnography and possibilities: for Libraries, Museums and Archives
UX, ethnography and possibilities: for Libraries, Museums and ArchivesNed Potter
 
Developing an Intranet Strategy
Developing an Intranet StrategyDeveloping an Intranet Strategy
Developing an Intranet StrategyDNN
 

Andere mochten auch (19)

Mobile Is Eating the World (2016)
Mobile Is Eating the World (2016)Mobile Is Eating the World (2016)
Mobile Is Eating the World (2016)
 
Mobile-First SEO - The Marketers Edition #3XEDigital
Mobile-First SEO - The Marketers Edition #3XEDigitalMobile-First SEO - The Marketers Edition #3XEDigital
Mobile-First SEO - The Marketers Edition #3XEDigital
 
The Physical Interface
The Physical InterfaceThe Physical Interface
The Physical Interface
 
SXSW 2016 takeaways
SXSW 2016 takeawaysSXSW 2016 takeaways
SXSW 2016 takeaways
 
Visual Design with Data
Visual Design with DataVisual Design with Data
Visual Design with Data
 
The Future Of Work & The Work Of The Future
The Future Of Work & The Work Of The FutureThe Future Of Work & The Work Of The Future
The Future Of Work & The Work Of The Future
 
[Infographic] How will Internet of Things (IoT) change the world as we know it?
[Infographic] How will Internet of Things (IoT) change the world as we know it?[Infographic] How will Internet of Things (IoT) change the world as we know it?
[Infographic] How will Internet of Things (IoT) change the world as we know it?
 
3 Things Every Sales Team Needs to Be Thinking About in 2017
3 Things Every Sales Team Needs to Be Thinking About in 20173 Things Every Sales Team Needs to Be Thinking About in 2017
3 Things Every Sales Team Needs to Be Thinking About in 2017
 
Network Effects
Network EffectsNetwork Effects
Network Effects
 
Build Features, Not Apps
Build Features, Not AppsBuild Features, Not Apps
Build Features, Not Apps
 
Hype vs. Reality: The AI Explainer
Hype vs. Reality: The AI ExplainerHype vs. Reality: The AI Explainer
Hype vs. Reality: The AI Explainer
 
IT in Healthcare
IT in HealthcareIT in Healthcare
IT in Healthcare
 
TEDx Manchester: AI & The Future of Work
TEDx Manchester: AI & The Future of WorkTEDx Manchester: AI & The Future of Work
TEDx Manchester: AI & The Future of Work
 
Can We Assess Creativity?
Can We Assess Creativity?Can We Assess Creativity?
Can We Assess Creativity?
 
Launching a Rocketship Off Someone Else's Back
Launching a Rocketship Off Someone Else's BackLaunching a Rocketship Off Someone Else's Back
Launching a Rocketship Off Someone Else's Back
 
Digital globalization: The new era of global flows
Digital globalization: The new era of global flowsDigital globalization: The new era of global flows
Digital globalization: The new era of global flows
 
UX, ethnography and possibilities: for Libraries, Museums and Archives
UX, ethnography and possibilities: for Libraries, Museums and ArchivesUX, ethnography and possibilities: for Libraries, Museums and Archives
UX, ethnography and possibilities: for Libraries, Museums and Archives
 
Apple: The Next King of Search By Ian Sefferman
Apple: The Next King of Search By Ian SeffermanApple: The Next King of Search By Ian Sefferman
Apple: The Next King of Search By Ian Sefferman
 
Developing an Intranet Strategy
Developing an Intranet StrategyDeveloping an Intranet Strategy
Developing an Intranet Strategy
 

Ähnlich wie NYU Talk

Software design.edited (1)
Software design.edited (1)Software design.edited (1)
Software design.edited (1)FarjanaAhmed3
 
Wide Vision Project Development Methodology
Wide Vision Project Development MethodologyWide Vision Project Development Methodology
Wide Vision Project Development MethodologyWide Vision Technologies
 
Resume_AdityaKumar-1
Resume_AdityaKumar-1Resume_AdityaKumar-1
Resume_AdityaKumar-1Aditya Kumar
 
Design stunning user experience with expression blend
Design stunning user experience with expression blendDesign stunning user experience with expression blend
Design stunning user experience with expression blendKosala Nuwan Perera
 
Software Architecture And Software Design
Software Architecture And Software DesignSoftware Architecture And Software Design
Software Architecture And Software DesignSamantha Randall
 
Software Dependencies
Software DependenciesSoftware Dependencies
Software DependenciesTamika Brown
 
Ai tools every developer should know
Ai tools every developer should knowAi tools every developer should know
Ai tools every developer should knowdeorwine infotech
 
Cometari Dedicated Solutions Company Presentation
Cometari Dedicated Solutions Company PresentationCometari Dedicated Solutions Company Presentation
Cometari Dedicated Solutions Company PresentationJakub Hajek
 
Microsoft power platform
Microsoft power platformMicrosoft power platform
Microsoft power platformJenkins NS
 
World Usability Day 2014 - UX Toolbelt for Developers
World Usability Day 2014 - UX Toolbelt for DevelopersWorld Usability Day 2014 - UX Toolbelt for Developers
World Usability Day 2014 - UX Toolbelt for DevelopersSarah Dutkiewicz
 
Software-Essentials-An-Overview-of-Applications-and-Programs.pptx
Software-Essentials-An-Overview-of-Applications-and-Programs.pptxSoftware-Essentials-An-Overview-of-Applications-and-Programs.pptx
Software-Essentials-An-Overview-of-Applications-and-Programs.pptxAttitude Tally Academy
 
4 D Techniques
4 D Techniques4 D Techniques
4 D Techniquespalani2808
 
Rocket jones 4 stage process
Rocket jones 4 stage processRocket jones 4 stage process
Rocket jones 4 stage processZachary Ostin
 
RSA 2015 Blending the Automated and the Manual: Making Application Vulnerabil...
RSA 2015 Blending the Automated and the Manual: Making Application Vulnerabil...RSA 2015 Blending the Automated and the Manual: Making Application Vulnerabil...
RSA 2015 Blending the Automated and the Manual: Making Application Vulnerabil...Denim Group
 
Top+seven+must+have+teleworking+tools
Top+seven+must+have+teleworking+toolsTop+seven+must+have+teleworking+tools
Top+seven+must+have+teleworking+toolsAgunlejikaAdeoluwa
 

Ähnlich wie NYU Talk (20)

Software design.edited (1)
Software design.edited (1)Software design.edited (1)
Software design.edited (1)
 
Wide Vision Project Development Methodology
Wide Vision Project Development MethodologyWide Vision Project Development Methodology
Wide Vision Project Development Methodology
 
Resume_AdityaKumar-1
Resume_AdityaKumar-1Resume_AdityaKumar-1
Resume_AdityaKumar-1
 
Research Paper On Software Engineering
Research Paper On Software EngineeringResearch Paper On Software Engineering
Research Paper On Software Engineering
 
Design stunning user experience with expression blend
Design stunning user experience with expression blendDesign stunning user experience with expression blend
Design stunning user experience with expression blend
 
Software Architecture And Software Design
Software Architecture And Software DesignSoftware Architecture And Software Design
Software Architecture And Software Design
 
Software Dependencies
Software DependenciesSoftware Dependencies
Software Dependencies
 
Software engineering
Software engineeringSoftware engineering
Software engineering
 
Resume Pritesh Gandhi
Resume Pritesh GandhiResume Pritesh Gandhi
Resume Pritesh Gandhi
 
Ai tools every developer should know
Ai tools every developer should knowAi tools every developer should know
Ai tools every developer should know
 
Cometari Dedicated Solutions Company Presentation
Cometari Dedicated Solutions Company PresentationCometari Dedicated Solutions Company Presentation
Cometari Dedicated Solutions Company Presentation
 
Microsoft power platform
Microsoft power platformMicrosoft power platform
Microsoft power platform
 
World Usability Day 2014 - UX Toolbelt for Developers
World Usability Day 2014 - UX Toolbelt for DevelopersWorld Usability Day 2014 - UX Toolbelt for Developers
World Usability Day 2014 - UX Toolbelt for Developers
 
Software-Essentials-An-Overview-of-Applications-and-Programs.pptx
Software-Essentials-An-Overview-of-Applications-and-Programs.pptxSoftware-Essentials-An-Overview-of-Applications-and-Programs.pptx
Software-Essentials-An-Overview-of-Applications-and-Programs.pptx
 
4 D Techniques
4 D Techniques4 D Techniques
4 D Techniques
 
Rocket jones 4 stage process
Rocket jones 4 stage processRocket jones 4 stage process
Rocket jones 4 stage process
 
RSA 2015 Blending the Automated and the Manual: Making Application Vulnerabil...
RSA 2015 Blending the Automated and the Manual: Making Application Vulnerabil...RSA 2015 Blending the Automated and the Manual: Making Application Vulnerabil...
RSA 2015 Blending the Automated and the Manual: Making Application Vulnerabil...
 
Top+seven+must+have+teleworking+tools
Top+seven+must+have+teleworking+toolsTop+seven+must+have+teleworking+tools
Top+seven+must+have+teleworking+tools
 
Impetus12
Impetus12Impetus12
Impetus12
 
Impetus
ImpetusImpetus
Impetus
 

Mehr von Jace Grebski

SWARM & the art of startupping
SWARM & the art of startuppingSWARM & the art of startupping
SWARM & the art of startuppingJace Grebski
 
Putting Growth Oriented Design at the Heart of Your Product
Putting Growth Oriented Design at the Heart of Your ProductPutting Growth Oriented Design at the Heart of Your Product
Putting Growth Oriented Design at the Heart of Your ProductJace Grebski
 
What is arduino - an introduction to understanding the platform
What is arduino - an introduction to understanding the platformWhat is arduino - an introduction to understanding the platform
What is arduino - an introduction to understanding the platformJace Grebski
 
Introduction to Growth Hacking - Building an Engine for triple digit growth
Introduction to Growth Hacking - Building an Engine for triple digit growthIntroduction to Growth Hacking - Building an Engine for triple digit growth
Introduction to Growth Hacking - Building an Engine for triple digit growthJace Grebski
 
Venture Capital Investment Pitch Deck Template - Leave Behind
Venture Capital Investment Pitch Deck Template - Leave BehindVenture Capital Investment Pitch Deck Template - Leave Behind
Venture Capital Investment Pitch Deck Template - Leave BehindJace Grebski
 
Badger Product Pitch Deck
Badger Product Pitch DeckBadger Product Pitch Deck
Badger Product Pitch DeckJace Grebski
 
Ray Ban Custom - Product Concept Presentation
Ray Ban Custom - Product Concept PresentationRay Ban Custom - Product Concept Presentation
Ray Ban Custom - Product Concept PresentationJace Grebski
 
Using Clusters to Facilitate Innovation & Entrepreneurship within communities.
Using Clusters to Facilitate Innovation & Entrepreneurship within communities.Using Clusters to Facilitate Innovation & Entrepreneurship within communities.
Using Clusters to Facilitate Innovation & Entrepreneurship within communities.Jace Grebski
 
Innovation + changing face of advertising
Innovation + changing face of advertisingInnovation + changing face of advertising
Innovation + changing face of advertisingJace Grebski
 

Mehr von Jace Grebski (10)

SWARM & the art of startupping
SWARM & the art of startuppingSWARM & the art of startupping
SWARM & the art of startupping
 
Putting Growth Oriented Design at the Heart of Your Product
Putting Growth Oriented Design at the Heart of Your ProductPutting Growth Oriented Design at the Heart of Your Product
Putting Growth Oriented Design at the Heart of Your Product
 
What is arduino - an introduction to understanding the platform
What is arduino - an introduction to understanding the platformWhat is arduino - an introduction to understanding the platform
What is arduino - an introduction to understanding the platform
 
Introduction to Growth Hacking - Building an Engine for triple digit growth
Introduction to Growth Hacking - Building an Engine for triple digit growthIntroduction to Growth Hacking - Building an Engine for triple digit growth
Introduction to Growth Hacking - Building an Engine for triple digit growth
 
Pug n tell
Pug n tellPug n tell
Pug n tell
 
Venture Capital Investment Pitch Deck Template - Leave Behind
Venture Capital Investment Pitch Deck Template - Leave BehindVenture Capital Investment Pitch Deck Template - Leave Behind
Venture Capital Investment Pitch Deck Template - Leave Behind
 
Badger Product Pitch Deck
Badger Product Pitch DeckBadger Product Pitch Deck
Badger Product Pitch Deck
 
Ray Ban Custom - Product Concept Presentation
Ray Ban Custom - Product Concept PresentationRay Ban Custom - Product Concept Presentation
Ray Ban Custom - Product Concept Presentation
 
Using Clusters to Facilitate Innovation & Entrepreneurship within communities.
Using Clusters to Facilitate Innovation & Entrepreneurship within communities.Using Clusters to Facilitate Innovation & Entrepreneurship within communities.
Using Clusters to Facilitate Innovation & Entrepreneurship within communities.
 
Innovation + changing face of advertising
Innovation + changing face of advertisingInnovation + changing face of advertising
Innovation + changing face of advertising
 

Último

CyberSecurity - Computers In Libraries 2024
CyberSecurity - Computers In Libraries 2024CyberSecurity - Computers In Libraries 2024
CyberSecurity - Computers In Libraries 2024Brian Pichman
 
Novo Nordisk's journey in developing an open-source application on Neo4j
Novo Nordisk's journey in developing an open-source application on Neo4jNovo Nordisk's journey in developing an open-source application on Neo4j
Novo Nordisk's journey in developing an open-source application on Neo4jNeo4j
 
Explore the UiPath Community and ways you can benefit on your journey to auto...
Explore the UiPath Community and ways you can benefit on your journey to auto...Explore the UiPath Community and ways you can benefit on your journey to auto...
Explore the UiPath Community and ways you can benefit on your journey to auto...DianaGray10
 
SIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENT
SIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENTSIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENT
SIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENTxtailishbaloch
 
Patch notes explaining DISARM Version 1.4 update
Patch notes explaining DISARM Version 1.4 updatePatch notes explaining DISARM Version 1.4 update
Patch notes explaining DISARM Version 1.4 updateadam112203
 
Trailblazer Community - Flows Workshop (Session 2)
Trailblazer Community - Flows Workshop (Session 2)Trailblazer Community - Flows Workshop (Session 2)
Trailblazer Community - Flows Workshop (Session 2)Muhammad Tiham Siddiqui
 
IT Service Management (ITSM) Best Practices for Advanced Computing
IT Service Management (ITSM) Best Practices for Advanced ComputingIT Service Management (ITSM) Best Practices for Advanced Computing
IT Service Management (ITSM) Best Practices for Advanced ComputingMAGNIntelligence
 
March Patch Tuesday
March Patch TuesdayMarch Patch Tuesday
March Patch TuesdayIvanti
 
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdf
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdfQ4 2023 Quarterly Investor Presentation - FINAL - v1.pdf
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdfTejal81
 
.NET 8 ChatBot with Azure OpenAI Services.pptx
.NET 8 ChatBot with Azure OpenAI Services.pptx.NET 8 ChatBot with Azure OpenAI Services.pptx
.NET 8 ChatBot with Azure OpenAI Services.pptxHansamali Gamage
 
3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud Data3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud DataEric D. Schabell
 
The New Cloud World Order Is FinOps (Slideshow)
The New Cloud World Order Is FinOps (Slideshow)The New Cloud World Order Is FinOps (Slideshow)
The New Cloud World Order Is FinOps (Slideshow)codyslingerland1
 
Graphene Quantum Dots-Based Composites for Biomedical Applications
Graphene Quantum Dots-Based Composites for  Biomedical ApplicationsGraphene Quantum Dots-Based Composites for  Biomedical Applications
Graphene Quantum Dots-Based Composites for Biomedical Applicationsnooralam814309
 
How to release an Open Source Dataweave Library
How to release an Open Source Dataweave LibraryHow to release an Open Source Dataweave Library
How to release an Open Source Dataweave Libraryshyamraj55
 
Technical SEO for Improved Accessibility WTS FEST
Technical SEO for Improved Accessibility  WTS FESTTechnical SEO for Improved Accessibility  WTS FEST
Technical SEO for Improved Accessibility WTS FESTBillieHyde
 
2024.03.12 Cost drivers of cultivated meat production.pdf
2024.03.12 Cost drivers of cultivated meat production.pdf2024.03.12 Cost drivers of cultivated meat production.pdf
2024.03.12 Cost drivers of cultivated meat production.pdfThe Good Food Institute
 
UiPath Studio Web workshop series - Day 1
UiPath Studio Web workshop series  - Day 1UiPath Studio Web workshop series  - Day 1
UiPath Studio Web workshop series - Day 1DianaGray10
 
The Importance of Indoor Air Quality (English)
The Importance of Indoor Air Quality (English)The Importance of Indoor Air Quality (English)
The Importance of Indoor Air Quality (English)IES VE
 
From the origin to the future of Open Source model and business
From the origin to the future of  Open Source model and businessFrom the origin to the future of  Open Source model and business
From the origin to the future of Open Source model and businessFrancesco Corti
 
Keep Your Finger on the Pulse of Your Building's Performance with IES Live
Keep Your Finger on the Pulse of Your Building's Performance with IES LiveKeep Your Finger on the Pulse of Your Building's Performance with IES Live
Keep Your Finger on the Pulse of Your Building's Performance with IES LiveIES VE
 

Último (20)

CyberSecurity - Computers In Libraries 2024
CyberSecurity - Computers In Libraries 2024CyberSecurity - Computers In Libraries 2024
CyberSecurity - Computers In Libraries 2024
 
Novo Nordisk's journey in developing an open-source application on Neo4j
Novo Nordisk's journey in developing an open-source application on Neo4jNovo Nordisk's journey in developing an open-source application on Neo4j
Novo Nordisk's journey in developing an open-source application on Neo4j
 
Explore the UiPath Community and ways you can benefit on your journey to auto...
Explore the UiPath Community and ways you can benefit on your journey to auto...Explore the UiPath Community and ways you can benefit on your journey to auto...
Explore the UiPath Community and ways you can benefit on your journey to auto...
 
SIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENT
SIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENTSIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENT
SIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENT
 
Patch notes explaining DISARM Version 1.4 update
Patch notes explaining DISARM Version 1.4 updatePatch notes explaining DISARM Version 1.4 update
Patch notes explaining DISARM Version 1.4 update
 
Trailblazer Community - Flows Workshop (Session 2)
Trailblazer Community - Flows Workshop (Session 2)Trailblazer Community - Flows Workshop (Session 2)
Trailblazer Community - Flows Workshop (Session 2)
 
IT Service Management (ITSM) Best Practices for Advanced Computing
IT Service Management (ITSM) Best Practices for Advanced ComputingIT Service Management (ITSM) Best Practices for Advanced Computing
IT Service Management (ITSM) Best Practices for Advanced Computing
 
March Patch Tuesday
March Patch TuesdayMarch Patch Tuesday
March Patch Tuesday
 
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdf
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdfQ4 2023 Quarterly Investor Presentation - FINAL - v1.pdf
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdf
 
.NET 8 ChatBot with Azure OpenAI Services.pptx
.NET 8 ChatBot with Azure OpenAI Services.pptx.NET 8 ChatBot with Azure OpenAI Services.pptx
.NET 8 ChatBot with Azure OpenAI Services.pptx
 
3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud Data3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud Data
 
The New Cloud World Order Is FinOps (Slideshow)
The New Cloud World Order Is FinOps (Slideshow)The New Cloud World Order Is FinOps (Slideshow)
The New Cloud World Order Is FinOps (Slideshow)
 
Graphene Quantum Dots-Based Composites for Biomedical Applications
Graphene Quantum Dots-Based Composites for  Biomedical ApplicationsGraphene Quantum Dots-Based Composites for  Biomedical Applications
Graphene Quantum Dots-Based Composites for Biomedical Applications
 
How to release an Open Source Dataweave Library
How to release an Open Source Dataweave LibraryHow to release an Open Source Dataweave Library
How to release an Open Source Dataweave Library
 
Technical SEO for Improved Accessibility WTS FEST
Technical SEO for Improved Accessibility  WTS FESTTechnical SEO for Improved Accessibility  WTS FEST
Technical SEO for Improved Accessibility WTS FEST
 
2024.03.12 Cost drivers of cultivated meat production.pdf
2024.03.12 Cost drivers of cultivated meat production.pdf2024.03.12 Cost drivers of cultivated meat production.pdf
2024.03.12 Cost drivers of cultivated meat production.pdf
 
UiPath Studio Web workshop series - Day 1
UiPath Studio Web workshop series  - Day 1UiPath Studio Web workshop series  - Day 1
UiPath Studio Web workshop series - Day 1
 
The Importance of Indoor Air Quality (English)
The Importance of Indoor Air Quality (English)The Importance of Indoor Air Quality (English)
The Importance of Indoor Air Quality (English)
 
From the origin to the future of Open Source model and business
From the origin to the future of  Open Source model and businessFrom the origin to the future of  Open Source model and business
From the origin to the future of Open Source model and business
 
Keep Your Finger on the Pulse of Your Building's Performance with IES Live
Keep Your Finger on the Pulse of Your Building's Performance with IES LiveKeep Your Finger on the Pulse of Your Building's Performance with IES Live
Keep Your Finger on the Pulse of Your Building's Performance with IES Live
 

NYU Talk

  • 7. Process: Discovery Discovery is about understanding what we’re building, why we’re building it and who we’re building it for. This is undeniably the most important part of the entire product creation process, because when we finish discovery, we will have a feature and conceptually complete software application.
  • 8. • Descriptive text • Email • password (one time only) • TOS link System Selected (based on the system in the selected chat) • Gamer tag input • Alternative systems input Submit Cancel Return to previous screen, logged-in Return to previous screen REGISTER Process: Information Architecture (IA) Information Architecture (IA) defines the software’s hierarchy and establishes in a clear document all the app’s moving parts. We like to think of it as the product blueprint, and just like a you wouldn’t build a high-rise without one, an app shouldn’t be built without it either. Sample IA Element
  • 9. Low Fidelity Wireframe Next, we create wireframes from the information architecture and create a skeletal framework of the application. It covers the general layout of the app, and defines any human / device interactions that will need to be incorporated into the application. Wireframes help us run through the IA, and make any adjustments to the product before we go into the design and engineering. All wireframes are shared through InVision, a remotely accessible prototype tool. Process: User Experience Design
  • 10. Visual Design Mockup Process: User Interaction Design We work closely with you and your design team to ensure that the User Interface / Visual Design embodies your brand and defines interaction and feedback mechanisms that support the application’s use. All UI designs are shared through InVision. On completion we export all designs using Zeplin.io, creating production ready assets letting our developers understand how to interpret and integrate the files.
  • 11. Engineering is planned around two-week sprints, beginning with a plan that identifies the tasks targeted for execution during the sprint. This helps prevent bottlenecks, ensures that deliverables are well managed, and allows us to make any needed adjustments to the product as it comes together. We also often work alongside in-house development teams. Process: Engineering Su M T W T F Sa
  • 13. More Value, Choice, Engagement, Data
  • 15. how do we use data?
  • 16. Tools: NLTK - natural language tool kits Relationship Mapping Predictive Analysis Ad servers
  • 17. Tools: NLTK - natural language tool kits Relationship Mapping Predictive Analysis Ad servers
  • 19. Tools: NLTK - natural language tool kits Relationship Mapping Predictive Analysis Ad servers
  • 21. Tools: NLTK - natural language tool kits Relationship Mapping Predictive Analysis Ad servers
  • 26. Interactive Advertising Bureau: founded in 1996 creates standards for ads VAST (Video Ad Serving Templates) VMAP (Video Multiple Ad Playlist)
  • 28. unbundling of set top boxes digital content delivery targeted video ads tangible metrics and clear ROIs second screen engagement.
  • 29. User Product Data Campaign Goal