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Social design
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Social design
1.
Social Design A Definition Eric
Fisher Design Strategist facebook.com/ericfisher
2.
3.
Where’s a good
Is there a cool museum Italian restaurant? opening somewhere? What movie should we see?
4.
Community
5.
Friends
6.
Trust
7.
Relationship Types
Lasting Parents Coworkers Spouse Neighbors Friends Doctor Formal Intimate Brands/Services Clubs Doorman Relationships Customer Service College Friends Ephemeral
8.
Relationship Types
Strong Ties Trust Weak Ties
9.
This place is
awesome
10.
11.
Identity
Conversation Community
12.
Community
Conversation Identity
13.
Inside Out?
14.
Outside In
15.
✓ Utilize the
Existing Community ✓ Define a Conversation ✓ Add to Identity
16.
Start with the
Conversation. Let people curate Identity.
17.
Conversation Involves Two
Experiences
18.
Listening
19.
20.
“Just watch this
clip. Other users liked this.”
21.
“Read this article.
YOUR FRIENDS and others liked it.” Social Plugins
22.
People Already Have
Full Profiles. Use them to...
23.
Connect Users To
Friends
24.
Recommend Content from
Profile Data
25.
26.
Show Friend Activity
27.
Sharing
28.
29.
30.
31.
32.
More Contributions ››
More Activity More Activity ›› More Contributions
33.
More Contributions ››
More Activity More Activity ›› More Contributions
34.
Principles of a
Great Social Experience ‣ Utilize Personal Info + Connections ‣ Show Social Context Spread Throughout ‣ Make it Easy to Share and Give Feedback
35.
Identity
36.
Maslow’s Hierarchy of
Needs Self Actualization Self Esteem Belonging/Acceptance Basic Safety Physiological
37.
Maslow’s Hierarchy of
Needs Self Actualization Self Esteem Belonging/Acceptance Basic Safety Physiological
38.
#1 Reason Why
People Love Facebook: Users want to showcase their personalities.
39.
Identity
Conversation Community
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