Open Innovation aka How companies can use social media to dialogue with their real and potential users. Presentation by Nico at IULM, "Yes, Web can" event, January 23 2009.

1. Open Innovation
aka
How companies can use social
media to dialogue with their
real and potential users
Giandomenico Sica, nico.sica@itsme.it
ITSME, Viale Sarca 336/F, 20126, Milano
January 23, 2009
© 2008 by Itsme S.r.l.
All rights reserved. No part of this document may be reproduced or transmitted in any form or by any means,
electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of Itsme S.r.l.

2. Social media
Who are these guys?
“Mumble mumble mumble”
They are web 2.0 tools
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3. Social media
Goal is simple...
Allowing people to share information and
communicate via web
Text, Audio, Video, Pictures // Synchronous vs Asynchronous
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4. Social media
...but social effects can be complex!
People interact in different ways, with
different intentions, producing
multiple content forms
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5. Social media
The open question
What can a company do with these tools?
Innovation
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6. Let’s take a concrete case
ITSME, a startup that is designing and
developing a new kind of pc for
knowledge workers
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7. Our timeline
April 2008 - Kick off
Spring 2009 - Emulator
Spring 2010 - Operating system
Autumn 2010 - Prototype
Autumn 2010 - Migration support system
What is the role of social media
in this initiative?
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8. What we have used
+ our blog
Access points, useful to be in touch with us
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9. How we have used social media
Activities
- Information about events
- Project update
- Discussions about the project
Come design Itsme with us
(Smau, Festival della creatività, Seminars)
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10. Results
+ Popularity, + Contacts, + Opportunities
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11. How will we use social media?
Involving users in our strategic choices, in
our innovation process
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12. Conclusion
“ Social media are very powerful tools
for companies
BUT
the most important thing to remember is:
DESIGN YOUR CONTENTS
”
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