summer internship project on yamaha

1. “AN ANALYTICAL STUDY OF FACTORS
AFFECTING JOB SATISFACTION &
MOTIVATION WITH SPECIAL
REFERENCE TO
YAMAHA MOTORS INDIA PVT. LTD.,”
Submitted by
ISHA
MBA-IV
01215903911

2. INDUSTRY PROFILE - AUTOMOTIVE
 The Indian two wheeler industry is the world’s
second largest with a market size of about Rs
100000 million.
 In the fiscal year of 2010-11, 76% the of the total
auto mobiles sold in the nation were two
wheelers.

3. MAJOR PLAYERS IN THE INDUSTRY AND
SALES ANALYSIS

4. COMPANY PROFILE(YAMAHA)
 Type - Public
 Industry - Automotive
 Founded – July1,1955(Japan)
 Headquarter - Japan
 President - Hiroyuki Yanagi
 Employees – more than 2000

5. SALES MARGIN

6. COMPANY PROFILE(YAMAHA)
 Yamaha motors is amongst the most popular bike
manufacturers in India.
 The company has given some most successful bikes like RX100
to Indian roads and is a tough competitor for other biking giants.
 Presently 13 models are available from Yamaha's garage in India
 Yamaha made its initial foray into India in 1985.
 Subsequently, it entered into a 50:50 joint-venture with the
Escorts Group in 1996.
 However, in August 2001, Yamaha acquired its remaining stake
becoming a 100% subsidiary of Yamaha Motor Co., Ltd, Japan
(YMC).
 In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to
become a joint-investor in the motorcycle manufacturing company
"India Yamaha Motor Private Limited (IYM)".

7. INTRODUCTION TO TOPIC
Motivation
 can be defined as a stimulus, a drive or
incentive in this case, that drives individuals
to accomplish personal and organizational
goals.

8. FACTORS AFFECTING MOTIVATION

9. Job satisfaction relates to people’s own
evaluation of their jobs against those issues
that are important to them

10. Determinants of
job satisfaction
Environmental factors
- Job content
- Occupational level
- Pay and promotion
- Work group
- supervision
Personal characteristics
- Age
- Sex
- Educational level
- Marital
experience

11. LIMITATIONS
 Time
 Sample size
 Organization’s resistance
 Lack of communication
 Response of the employees
 Limited resource materials
 biased

12. CHAPTER-3
Research
methodology

13. RESEARCH METHODOLOGY
Research Design Descriptive
Universe of the study Employees of Yamaha motor India pvt ltd,
fridabad
Method of data collection Questionnaire, websites, journals
Sampling method Simple random sampling
Sampling size 60 employees
Data analysis techniques Pie charts, tables

14. CHAPTER-4
Analysis &
Interpretation

15. A. INTRINSIC FACTORS
1. Satisfaction level
0%
0%
8%
80%
12%
Managers
strongly
disagree
disagree
neither
agree nor
disagree
0%
3%
0%
83%
14%
Supervisors
strongly
disagree
disagree
neither
agree nor
disagree

16. INTRINSIC FACTORS
2. Interpersonal relations
0%4%4%
88%
4%
Managers
strongly
disagree
disagree
neither
agree nor
disagree
0%
0%
0%
91%
9%
Supervisors
strongly
disagree
disagree
neither
agree nor
disagree

17. INTRINSIC FACTORS
3.Recognition
0%0%
0%
88%
12%
Managers
strongly
disagree
disagree
neither
agree nor
disagree
0%
6% 6%
88%
0%
Supervisors
strongly
disagree
disagree
neither
agree nor
disagree

18. EXTRINSIC MOTIVATIONAL FACTORS
4. Salary
0%
8%
8%
76%
8%
Managers
strongly disagree
disagree
neither agree nor
disagree
agree
strongly agree
0%
0%
20%
69%
11%
Supervisors
strongly disagree
disagree
neither agree nor
disagree
agree
strongly agree

19. EXTRINSIC MOTIVATIONAL FACTORS
5. Responsibility
0% 0%
4%
64%
32%
Managers
strongly disagree
disagree
neither agree nor
disagree
agree
strongly agree
0% 3% 3%
86%
8%
Supervisors
strongly disagree
disagree
neither agree nor
disagree
agree
strongly agree

20. EXTRINSIC MOTIVATIONAL FACTORS
6. Job security
0%
0% 4%
76%
20%
Managers
strongly disagree
disagree
neither agree nor
disagree
agree
strongly agree
0% 0%
6%
65%
29%
Supervisors
strongly disagree
disagree
neither agree nor
disagree
agree
strongly agree

21. FINDINGS
 Working conditions are good.
 Opportunities are given for advancement.
 Organization makes their employees feel
that their work is important for the
organization.
 Kaizen award ceremony.
 Employees are happy with the changing
culture (escort culture is vanishing and
Japanese culture is coming).

22. SUGGESTIONS & CONCLUSION
 Feedback has to be given on a regular basis.
 Accountability of job needs to be increased.
 Employee participation in policies decision
 Management should encourage CFTs (Cross
functional teams.

23. THANK
YOU