The equity of your brand is one of your greatest business assets.
So how do you modernize a product pack so customers still know it & love it without compromising your brand equity? Below is a quick ready reckoner checklist for you. You can use this checklist to either review your current on shelf offerings or new packs before they debut on shelf.
Included are the 15 signs to determine if your packaging needs to be reinvigorated
2. jamandco.com.au
The equity of your brand is one of
your greatest business assets.
So how do you modernize a product
pack so customers still know it & love
it without compromising your brand
equity?
4. 15 Signs your packaging needs to be
reinvigorated
1. The pack feels stale or outdated …it feels blah!
2. The brand identity and pack language no longer
accurately reflects the business.
3. The product pack no longer resonates and drawing
in your target audience.
4. It’s no longer clear about what makes the product
special
5. The pack is cluttered and no longer visually
appealing
5. 6. The pack no longer projects the image you want for your
company
7. The product is being repositioned
8. The main channel, through which product is sold has
changed
9. The product has matured or is preparing for growth
10.You’ve changed the packaging, but the market hasn’t
noticed.
15 Signs your packaging needs to be
reinvigorated continued…
6. 11.Losing market share with increased pressure from rival
competition
12.Market trends have shifted leaving your product behind
13.Your value proposition is no longer converting sales
14.The sales team are finding it hard to open and secure the
right opportunities for the product
15.The product communications and messaging are no
longer aligned to the brand reposition
15 Signs your packaging needs to be
reinvigorated continued…
7. To identify whether change is
necessary for your product
packaging & where updates need to
be made, ask yourself the following
questions: