Using Social Media to Measure Digital Marketing Effectiveness

1. 1
social network &
web analytics
Enabling
Customer-driven
Strategy
Lenia Miltiadous
miltiadous@ismood.com

2. 2
Per Minute
Current Situation
And the problem created from those volumes of data created
These are only few of the apps out-there and the
volumes they generate…
2.5M Posts
3.5K pins
300K tweets
220K photos

3. 3
#diginnovation2015
30 16 4.656 6.953
165 22 26.313
0
5
10
15
20
25
30
fb
tw

4. 4
0
200
400
600
800
1000
1200
1400
1600
#seismos
1.388 αναφορές την
ώρα του σεισμού
6.935 αναφορές για το
Σεισμό στη Λευκάδα
51% των αναφορών
στις πρώτες 5 ώρες

5. 5
Why do Social Media Matter?
http://connect.socialyte.co/profiles/blog/list/tag/facebook
91%
89% 87%
93% 80%
Monthly Audience Growth

6. 6
Why do Social Media Matter?
http://www.adweek.com/agencyspy/social-media-advertising-
still-on-the-rise-despite-what-we-think/69029
2%
8%
30%
48%
11%
2%
6%
30%
53%
10%
0%
3%
42%
43%
11%
Significantly Decrease
Modestly Decrease
Stay the Same
Modestly Increase
Significantly Increase
YouTube
Twitter
Facebook
Expected Change to Ad Budget by Social Media Channel

7. 7
http://www.thedrum.com/news/2015/11/12/instagram-
overtakes-facebook-youtube-and-celebrities-most-influential-
social
Why do Social Media Matter?
Friends
Family
Partner
Customer
Reviews
Television
Instagram
Facebook

8. 8
0
100
200
300
400
500
600
700
800
900
1000
#irunmarathon
4.842 αναφορές
σε 10 ώρες

9. 9
Turning our unique Algorithms and Technology into Services
What we Do
We help
Businesses
Professionals
Individuals
to unleash
the hidden
Knowledge

10. 10
Identifying new business opportunities
Our unique process
Alerts
Crisis Management Important events
Analysis
Text Analysis Sentiment Analysis Community
Real Time Data Collection
Social media News Portals & blogs Forums

11. 11
02
03
01
68%
Monitor
Get true knowledge of your market
60%
Predict
Foresee trends & benchmark your actions
87%
Influence
Actually change users’ sentiment and attitudes
A Holistic Approach
Real-time Social Network & Web Analytics

12. 12
Monitor
Monitoring Social Traffic is about answering 3 questions
Sentiment Analysis
Audience
Trending Topics 01
02
03
What How
Who

13. 13
Predict
By studying the past we can predict the future
Strategic Insights
Benchmarking
Historical Data 01
02
03Study
Analyze
Plan

14. 14
80%
95%
70%
50%
Individuals (B2C)Real time customer insights.
Effective customer engagement
Social Media Managers (B2sB)
Brands (B2B)
Media Groups (B2B)
Who is Interested
Whom we approach and focus percentage per target channel
Telecoms
Finance
Insurance
Tourism
Fashion

15. 15
SAAS| Custom Reports| Affiliate Network
What we Offer
isMOOD
Online Platform

16. 16
SAAS| Custom Reports| Affiliate Network
What we Offer
Custom Reports

17. 17
SAAS| Custom Reports| Affiliate Network
What we Offer
Affiliations

18. 18
Business Developer
Our Awesome Team
Working together since the beginning
Founder / CEO
Lenia Miltiadous
Business Developer
Stavros Triantafyllos
Software Engineer
Mike Mantzavinos George Giaglis
Advisor
a.kasimati@ismood.com miltiadous@ismood.com triantafyllos@ismood.com mantzavinos@ismood.com
+001234567890
giaglis@aueb.gr
Anna Kasimati

19. 19
Contact
Lenia Miltiadous
miltiadous@ismood.com
+30 211 800 7222
Thank you!
@LeniaAM
Lenia Miltiadous