This document discusses public relations (PR) and how professionally written press releases can help businesses enhance awareness and reputation through non-paid media coverage. It explains that PR is part of the marketing mix used to build a company's reputation over time by sending subliminal messages that are seen as trusted information. When done effectively through targeted press releases distributed to appropriate outlets, PR can create opportunities, promote activities, and reiterate successes to positively impact a business.

1. Professionally written Press Releases from just £23.33 per month

3. Used to enhance awareness & reputation

4. Includes press releases, non-paid for media space, events, publicity, brand awareness, stunts, social media, blogs, twitter, networking

6. What competitors think of you

7. How a company is compared to others

8. Builds an ongoing view of a brand

9. Awareness drives sales

10. Longstanding opinions are formed

12. Seen as trusted information

13. Is endorsed by a 3 rd Party (the publication)

14. People are more savvy to advertising

15. Press releases are part of the news

16. More information means it sticks in the mind

18. PR promotes existing activity

19. PR reiterates successes

21. It can be used again & again for:

22. blogs, social media, newsletters, events, polls, opinion forming etc.

24. 24 hour turnaround

25. Sector specific journalists

26. Recognised name = good distribution

27. Targeted to appropriate outlets

28. Covers all industry sectors

30. Occasional package £23.33 +VAT per month for up to 4 stories per year

31. Regular package £59.99 +VAT per month for up to 12 stories per year

32. Frequent package from £249.95 +VAT per month for larger businesses

34. Monmouth

35. 01600 800109