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“Remaining
powerfully relevant
in a world dominated
by 4 Ps”
Irũngũ Houghton
Amnesty International Kenya
@irunguhoughton
What is the challenge facing
A differentiated, globalised and polarized world
Rise of authoritarian regimes that
demonize human beings
Aid leverage unhinged by trade
interest and HR disinterest
Over 60 repressive anti-NGO laws
& practices, Kenya no different
Recent transition of 50 countries
from developing to middle income
countries
While devolving and moving closer
to the ground, ICSOs left politically
paralysed and prostrate
Trait 1/3: Risk Adversity in the face of the Ps
The demonisers and social
media incentivises bold
lies and social polarisation
Our business model is no
match for politicians,
preachers, publicists and
pop stars
It only take a couple of big
hoaxes to really convince
the public that noting’s real
Reluctance to go beyond
the imperial model and
frame an assets based
model
2/3 Trait: Closed bureaucracies
Our governance systems
still slumber on a lie
500 top NGOs 64% Boards
& 63% CEOs still drawn
from the western world.
Only 4% of CEOs are of
African origin.
Short-term
Programmes, neat silo-ed
SDGs mirrors incapable of
reaching the persuadable
majority
Expatriates no match for
increasingly muscular local
elites
Directive action and
control valued over
leverage and influence
Disconnect from
#FeesMustFall
#NoThirdTermism #ThisFlag
#Oromoprotests
Institutional strengthening,
sustainability and build public
supporter bases
Social listening, big data
management, issues that
resonate with persuadable
majority now needed
Trait 3/3: Social movements and citizens disinterest

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Irungu houghton How can ICSOs remaining relevant in the face of the 4 Ps

  • 1. “Remaining powerfully relevant in a world dominated by 4 Ps” Irũngũ Houghton Amnesty International Kenya @irunguhoughton What is the challenge facing
  • 2. A differentiated, globalised and polarized world Rise of authoritarian regimes that demonize human beings Aid leverage unhinged by trade interest and HR disinterest Over 60 repressive anti-NGO laws & practices, Kenya no different Recent transition of 50 countries from developing to middle income countries While devolving and moving closer to the ground, ICSOs left politically paralysed and prostrate
  • 3. Trait 1/3: Risk Adversity in the face of the Ps The demonisers and social media incentivises bold lies and social polarisation Our business model is no match for politicians, preachers, publicists and pop stars It only take a couple of big hoaxes to really convince the public that noting’s real Reluctance to go beyond the imperial model and frame an assets based model
  • 4. 2/3 Trait: Closed bureaucracies Our governance systems still slumber on a lie 500 top NGOs 64% Boards & 63% CEOs still drawn from the western world. Only 4% of CEOs are of African origin. Short-term Programmes, neat silo-ed SDGs mirrors incapable of reaching the persuadable majority Expatriates no match for increasingly muscular local elites Directive action and control valued over leverage and influence
  • 5. Disconnect from #FeesMustFall #NoThirdTermism #ThisFlag #Oromoprotests Institutional strengthening, sustainability and build public supporter bases Social listening, big data management, issues that resonate with persuadable majority now needed Trait 3/3: Social movements and citizens disinterest