These slides accompany the "Mobile Tag...You\’re It" presentation I gave at Podcamp Nashville. I shared an overview of effective QR codes usage to bring the digital and physical worlds together.

1. MOBILE TAG... YOU’RE IT!
Digital Messages & The Physical World Converge

2. MOBILE TAG... YOU’RE IT!
Digital Messages & The Physical World Converge

3. © JumpScan
( Sayonara .)

4. A 2-dimensional bar code by any other name is still a...
2D Barcode
Data Matrix Code
Mobile Barcode
Mobile Tag
Quick Response Code
QR Code
...2-dimensional barcode.

5. A 2-dimensional bar code by any other name is still a...
Microsoft Tag
JagTag
Custom 2D Barcode
AT&T Mobile Barcode
...2-dimensional barcode.

6. QR Codes:
Open Source
Universal
Simple to Use

7. How does work?

8. FOR USERS
You hold the power...
1. Download a mobile barcode scanner to your smartphone.
Android - QuickMark, i-nigma, ScanLife
{
iPhone - QR App, QRReader, i-nigma
FREE Blackberry - QR Code Scanner Pro
Windows Mobile - i-nigma, ScanLife
Palm OS - i-nigma
2. Scan away.

9. FOR MESSAGE MAKERS & MARKETERS
You have no boundaries...
1. Determine what digital message you want to share.
URL (link to mobile friendly content)
vCard
free text
phone number
SMS
2. Generate your QR code.
http://qrcode.kaywa.com
FREE
{ http://www.qrstuff.com
http://zxing.appspot.com/generator
http:bit.ly *

10. FOR MESSAGE MAKERS & MARKETERS
You have no boundaries...
* Shorten URLs with a link shortening service. Try bit.ly or is.gd.
Reduces code data for better scanning
Is customizable, better for history logs
Offers tracking analytics
3. Save your code as a graphic file.
Right click
Save image as
Select name
Save

11. FOR MESSAGE MAKERS & MARKETERS
You have no boundaries...
4. Place your QR code.
Rule(r) of thumb: no smaller than 1”x1”
Space between multiple codes
Flat surfaces so code is scannable
Protect if out in the elements
Avoid lo res printing
5. Track your code.
bit.ly dashboard
Google analytics
Track use of unique data (links, location)
Measure results

12. FOR MESSAGE MAKERS & MARKETERS
You have no boundaries...
25 million people have scan ability
© JumpScan
From July to December ’10, scanning increased 1,200%
57% of FB and Twitter users have scanned at least
once in the last year; 40% have scanned 5x or more
72% in a survey said QR codes aid advertising recall

13. FOR MESSAGE MAKERS & MARKETERS
You have no boundaries...
Retail Displays Branding Exterior Signage Novelty Print Real Estate
Promotions Biz Cards Press Kits Headstones Mobile Payment
Mobile Couponing How-to Info Directional

14. Case in Point: Pet Shop Boys
Case in Point: Ralph Lauren

15. Case in Point: RightNow at SXSW
Case in Point: Google Favorite Places

16. Case in Point: Crossville, Inc.
Case in Point: A&M Label

17. ?
...Questions?

18. If you’d like...
A copy of this presentation
Sources and resources
More details and ideas
Specific answers for your needs
Contact me!