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WEB2.0 Branding: PT II- Creating Competitive Advantage

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Institute for Transformative Leadership
Institute for Transformative Leadership

demonstrates the power of Employer Branding, Personal Branding, BrandStreaming and WEB 2.0 Corporate Brand creates competitive advantage

BusinessTechnologie
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Part II Developing Competitive Advantage © 2008
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How do you create Brand/Competitive Advantage in this social media environment?
Branding in WEB2.0 Branding in the social media generation has changed dramatically. It has expanded to include Corporate Brand Employer Brand Personal Brand
[object Object],[object Object]
Traditional Brand ,[object Object],[object Object],[object Object]
Online Brand
Web 2.0 Brand ,[object Object],[object Object],[object Object]
Website ads are not effective ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creating Your WEB 2.0 Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Universal McCann Global research into the impact of social media
MAC vs PC Conversation
What are they Branding?
Mac Buzzzz ,[object Object],[object Object],[object Object],[object Object],[object Object]
PC Social Media Buzzzz ,[object Object],[object Object],[object Object],[object Object]
Viral Video Views
Enter Brandstreamming ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brandstream ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
"The Human Network Effect" ,[object Object],[object Object],http:// www.youtube.com/watch?v =vXnz9pG7GFc
Creating a Personal Social Brand ,[object Object],[object Object],[object Object],[object Object],[object Object]
Employer Brand ,[object Object],[object Object],[object Object],[object Object]
Building a Powerful Employer Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Powerful Employer Brands Google sets the standard for Silicon Valley: free meals, swimming spa, and free doctors onsite. Engineers can spend 20% of time on independent projects. No wonder Google gets 1,300 résumés a day . The Purple Promise is our willingness to make every Fed Ex experience outstanding with equal commitment to delivering on that promise inside and outside of the organization. http:// fedex.hodesiq.com/careers/job_search.aspx?User_ID = We are defined by our people - passionate and dedicated professionals who work closely with clients and look out for one another. http://www.bearingpoint.com/Careers
Have you developed your personal brand? ,[object Object],[object Object],[object Object]
Make Your Personal Brand Alive ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WEB2.0 Branding Summary ,[object Object],[object Object],[object Object]

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WEB2.0 Branding: PT II- Creating Competitive Advantage

  • 1. Part II Developing Competitive Advantage © 2008
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  • 3. How do you create Brand/Competitive Advantage in this social media environment?
  • 4. Branding in WEB2.0 Branding in the social media generation has changed dramatically. It has expanded to include Corporate Brand Employer Brand Personal Brand
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  • 11. MAC vs PC Conversation
  • 12. What are they Branding?
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  • 22. Powerful Employer Brands Google sets the standard for Silicon Valley: free meals, swimming spa, and free doctors onsite. Engineers can spend 20% of time on independent projects. No wonder Google gets 1,300 résumés a day . The Purple Promise is our willingness to make every Fed Ex experience outstanding with equal commitment to delivering on that promise inside and outside of the organization. http:// fedex.hodesiq.com/careers/job_search.aspx?User_ID = We are defined by our people - passionate and dedicated professionals who work closely with clients and look out for one another. http://www.bearingpoint.com/Careers
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