This document summarizes the key topics to be discussed at an international conference on social sustainability and inclusive growth. The three main sections are: [1] addressing the poverty-environment nexus and social sustainability; [2] the role of productive inclusion in inclusive growth and green economies; and [3] the importance of communication and advocacy in promoting policy change. Case studies from Brazil are presented on productive inclusion programs and analyzing media coverage of social and environmental issues.

1. Earth Condominium
International Conference
17-19 May 2012
CONFIDENTIAL
Advocating for
Social Sustainability
and Inclusive Growth:
Emerging Ideas
Changing Realities
Document
Date
Francisco Filho
Catholic University of Brasilia and
International Policy Centre for
Inclusive Growth (IPC-IG)
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presentation; it is not a complete record of the discussion. Gaia, Portugal – 18 May 2012

2. Unit of measure
Outline
First Section - Social Sustainability: Addressing
the Poverty-Environment Nexus
Second Section - Inclusive Growth and Green
Economy: The Role of Productive Inclusion
Third Section - Communicating for Change
Delegates of the VietnamStudy Tour
on Social Inclusion of Ethnic
Minorities visit favelas in Rio de
Janeiro, Brazil
* Footnote
Source: Source 2

3. Unit of measure
Social Sustainability
Key issues:
Recognition of the interdependence of 4 components: Growth, Poverty,
Environment and Gender.
Acceptance that socially-blind policies are unlikely to be neither
sustained nor sustainable.
Clear focus on sustaining green economy in society: Focus on well-
being and human development.
Learn more: IPC-IG Poverty in Focus Magazine on the
Dimensions of Inclusive Development discusses the emerging concept of
social sustainability and presents various perspectives from the Global
South.
* Footnote
Source: Source 3

4. Unit of measure
Poverty and the Environment
Key issues:
 Understanding the complex dynamics of
resource use and depletion by the poor
and the poorest.
 Understanding the heterogeneity of the
poor and the complexity of their
interactions with the environment at local
level.
 Taking into account local consumption
patterns and the values attached to them.
* Footnote
Source: Source 4

5. Unit of measure
Inclusive Growth: Concepts and Definitions
Ali and Son (2007): (i) an increase in the average opportunities available to the population; and (ii)
improvement in the equitability of the distribution of opportunities among the population.
Ianchovichina and Lundstrom (2009): “In short, inclusive growth is about raising the pace of growth and
enlarging the size of the economy, while leveling the playing field for investment and increasing
productive employment opportunities.”
Rauniyar and Kanbur (2010): “growth […] accompanied by lower income inequality, so that the
increment of income accrues disproportionately to those with lower incomes.”
Habito (2010): “GDP growth that leads to significant poverty reduction.”
McKinley (2010): “(i) achieving sustainable growth that will create and expand economic opportunities,
and (ii) ensuring broader access to these opportunities so that members of society can participate in
and benefit from growth.”
Klasen (2010): “…in terms of outcome, inclusive growth could be termed ‘disadvantage-reducing’
growth.”
* Footnote
Source: Source 5

6. The Global South Context
Unit of measure
IPC-IG’s approach
IPC-IG’s work on inclusive growth starts from the
premise that societies based on equality tend to
perform better in development and that long-term
public investments on comprehensive social
protection and promotion is a necessary condition
to achieving sustainable and inclusive growth.
A debate from the Global South
A policy debate that emerged in the South: India,
Learn more about China, Brazil, South Africa, Indonesia, Turkey
IPC-IG’s work
on Inclusive Growth Inclusive growth seen as both an outcome and
a process, requiring benefit-sharing and
participation.
* Footnote
Source: Source 6

7. Unit of measure
Inclusive Growth indicators in selected Emerging Economies
Change in the Gini index of the
Annual GDP growth 2002-2009
Countries household per capita income in the
(% per year)
2000s (%)
Brazil 3.7 -9
Chile 4.2 -6
Colombia 4.4 -1
Mexico 2.8 -6
Peru 5.6 -13
* Footnote
Source: Source 7

8. Unit of measure
Inclusive Growth indicators in selected Emerging Economies
From
1996 to Avg.
most Gini Poverty GDP
recent: Change Change growth
Argentina 2008 -4% 23% 5%
Brazil 2008 -9% -54% 6%
China 2005 10% -44% 9%
Egypt 2008 -16% -30% 3%
India 2005 -1% -7% 6%
Indonesia 2008 3% -27% 4%
S. Africa 2005 4% -99% 3%
Thailand 2004 -14% -34% 9%
Turkey 2008 -13% -8% 4%
Vietnam 2006 13% -51% 7%
* Footnote
Source: Source 8

9. Unit of measure
Inclusive Growth indicators in selected Emerging Economies
28%
Argentina
8%
Turkey India
-12%
m
o
n
P
e
a
c
r
f
Egypt Indonesia
-32%
Thailand China
U
d
$
2
<
a
S
y
/
)
(
-52% Vietnam
Brazil
o
P
e
y
v
r
t
-72%
-92%
S. Africa
-112%
-19% -14% -9% -4% 1% 6% 11% 16%
Gini Performance
* Footnote Bubble size: GDP growth
Source: Source 9

10. Unit of measure
Inclusive Growth and Green Economy
Policy questions:
How can investments in green economy help
promote inclusive growth?
Is inclusive growth a necessary condition for a
transition towards a green economy?
Key elements for discussion:
Productive Inclusion: Learn more here.
Integration of the economic/social/environment
dimensions into policymaking
The role of public communications and adocacy
for policy change
* Footnote
Source: Source 10

11. Unit of measure
Productive Inclusion
Key components:
 A framework of policy interventions aimed at promoting Social
Inclusion via the generation of new employment opportunities for the
poor and the vulnerable so as to ensure a sustained and inclusive
growth process.
Focus on rural growth; family agriculture; extreme poverty
eradication.
 Addressing the structural factors that create and perpetuate
inequality:
The role of the State in expanding access to quality education;
ensuring social transfers; affirmative actions; specific policies for
ethnic minorities and forest peoples.
* Footnote
Source: Source 11

12. Unit of measure
Productive Inclusion
Innovative approaches in Brazil:
Food Acquisition Programme (PAA) - Agro-ecology component
National Biofuels Programme (PNB)
* Footnote
Source: Source 12

13. Unit of measure
Communications and Advocacy for Change
Key issues:
 Agenda-Setting: The complexity of
strategic engagement with
stakeholders – Media, CSOs,
Public Intellectuals
 Positive payoffs to be maximized in
the short term.
 The local to the global: Supporting
innovations and giving voice to
change catalyzers.
* Footnote
Source: Source 13

14. Unit of measure
Case studies: Communications and Advocacy for Change
 Ongoing research at UCB: The environmental and the social in the Brazilian
media.
 Analysis of media coverage: Can the social help raise awareness of
the environmental?
Media and collective action: Has the coverage been supportive to
individual or collective action?
Green Economy and Sustainable Development: Differences in media
perception and media friendliness
 The case of green washing: Different patterns in Brazil and the US
* Footnote
Source: Source 14

15. Unit of measure
IPC-IG Knowledge Materials and References
 Green Equity: Environmental Justice for more Inclusive Growth – Kishan
Koday and Leisa Perch
 Understanding the Socio-Environmental Policy Space – Leisa Perch
 Social Policies and the Fall in Inequality in Brazil: Achievements and
Challenges – Pedro Ferreira de Souza
 Development from Below: Social Accountability in Natural Resource
Management – Kishan Koday and Leisa Perch
 Dimensions of Inclusive Development – Leisa Perch and Gabriel Labbate
 Public Support to Food Security in India, Brazil and South Africa: Elements for a P
Dialogue – Darana Souza and Danuta Chmielewska
 The Consolidation of Social Assistance in Brazil and Its Challenges,
1988–2008 - Luciana Jaccoud, Patricia Dario El-Moor Hadjab, Juliana
Rochet Chaibub
* Footnote
Source: Source 15

16. Unit of measure
Obrigado!
francisco.filho@ipc-undp.org
+ 55 61 2105 5000
www.ipc-undp.org
@UNDP_IPC
Photos: Humanizing Development
Global Photography Campaign,
IPC-IG
* Footnote
Source: Source 16