Organic vs. Non-Organic Shoppers
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Luther College Students prepared the following community assessments as part of their Psychology of Health and Illness class in the Fall Semester 2008.
![Introduction Objectives Participants Materials & Methods Discussion References Self Reported Health Consciousness Levels: Organic versus Non-Organic Shoppers Ashley Dissmore, Erik Gregersen, Anna Newberry, & Ryan Sonnenburg Luther College, Psychology of Health and Illness –Advisor Dr. Loren Toussaint Health Consciousness is the degree to which someone attends to or focuses on his or her health; it is a lifestyle choice (Lajos, 2005). A high level of health consciousness is a good predictor of how willing an individual is to participate in preventative cares towards his or her health. An important part in preventative cares is food choice. A common misconception is that organic foods are “more nutritious” than non-organic foods. Organic food is nothing more than food produced without pesticides, herbicides, inorganic fertilizers, antibiotics, and growth hormones. Most research concludes that there is no evidence that organic food is healthier or more nutritious than conventional food (Honkanen, 2006). We hypothesized that if the misconception that organic food is “more nutritious” existed, then people would be more likely to have higher health consciousness levels if they shop at an organic store compared to a general grocery store. Hypothesis The Purpose of this study was to see if there was a significant difference between the self-reported health consciousness levels of organic food versus non-organic shoppers. We also looked for any effects that could be due to different demographics such as socio-economic status, age, and martial status. ,[object Object],[object Object],[object Object],Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Honkanen, P., et al. (2006). Ethical Values and Motives Driving Organic Food Choice. Journal of Consumer Behavior , (5), 420-430. Lajos, Attila. Szira, Zoltan.(2005). Health Consciousness In the Lifestyle and Scale of Values of the Hungarian Young People. Stowarzyszenie Ekonomistrow Rolnictwaigrobiznesu Roczniki Naukowe, 7(6). 77-82. After running our statistical analysis, we found that higher levels of health consciousness was not present at the Co-op over Fareway. This could have been due to the location within the store where data was collected. There was a main effect between frequency of shopping at the stores. This could be due to the restaurant setting of the Co-op were participants were there to eat lunch rather than purchase groceries. The effects of consuming organic foods has been proven as being minimal for improving the well-being of the consumer. Organic foods are beneficial to the environment, but not the consumer. The awareness of this statistic may have been greater than we initially predicted because no statistical significance was found with the self reported health consciousness levels. A future study that would be a good further investigation would be to look for the unaccounted for variable that caused the significance between age differences of the shoppers. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/organicfoods-1231865802581010-3/85/Organic-vs-Non-Organic-Shoppers-1-320.jpg)
Luther College Students prepared the following community assessments as part of their Psychology of Health and Illness class in the Fall Semester 2008.
